Canalys analyst Ben Stanton said that with the growth of smart phone shipments in some parts of Europe (such as Russia's shipments increased by 25.4% annually), it could not offset the decline in shipments in saturated markets (such as the United Kingdom, France and Germany shipping The volume decreased by 29.6%, 23.2% and 16.7%, respectively, which means that the current overall smartphone market in Europe has entered the cyclical era from the previous growth period.
Such a change will bring new challenges to the existing smart phone industry. It is expected that in the next few years, some brands with smaller market shares will be forced to leave the market.
For the major smartphone brands in the European market, Samsung Electronics' low- and mid-range smartphones faced fierce competition from Huawei and Xiaomi in the first quarter, resulting in a significant year-on-year decrease of Samsung’s smartphone shipments by 15.4%. With 15.2 million units, it ranks among the highest in the industry.
However, as the company’s latest flagship phone, the Galaxy S9, is still in the morning than the previous generation Galaxy S8, despite the decline in overall smartphone shipments, Samsung’s smartphone shipments in the quarter have benefited from improved ASP. The amount can still increase by 20% annually.
Shipments of Apple iPhones in the first quarter were 10.2 million units (down 5.4% year-on-year), second only to Samsung. iPhone iPhone X shipments accounted for the largest proportion of all iPhone shipments, although slipped slightly. About 25%, but still the highest local smartphone model.
In addition, although the iPhone X shipment ranks among the highest in mobile phones, the lower-priced iPhone SE, 6 and 6S mobile phones, together account for more than 25% of all iPhone shipments. The overall amount of iPhone shipments did not increase significantly.
Compared with the decline in Samsung and Apple's shipments, Huawei's smartphone shipments grew 38.6% to 7.40 million units in the first quarter, ranking third. Among them, Huawei's new models equipped with Hasen's 659 Application Processor (AP). P Smart has shipped more than 1 million low-end handsets.
However, due to the delay in the listing of Huawei’s latest flagship mobile phone P20, the company’s high-end mobile phone shipments in the European market during the quarter were not high, which also led to a 1.7% annual increase in shipments in the quarter.
Currently Samsung, Apple, and Huawei, the top three smartphone makers, combined their shipments, and accounted for 61.0% of all smart phone manufacturers' total shipments, which has climbed to 71.4 in the same period in 2018. %.
Canalys said that for the smaller brand market players, the first quarter faced severe challenges in the European market. Alcatel's Alcatel, Sony, LG Electronics and other smart phone shipments are all There was a decline. Instead, the shipments of newcomers Xiaomi and HMD Global’s Nokia, ranked fourth and fifth with 2.4 million and 1.6 million respectively.
The rise in Xiaomi's smartphone shipments is mainly due to the close cooperation with distributors such as Ingram Micro and ABC Data to push products to retail stores. Nokia is using the original feature phones to establish relationships with operators. The introduction of smart phones quickly into the market.
Regarding the hardware configuration of smart phones, as more and more mobile phone companies deploy the specifications originally equipped with flagship phones in mid-range phones, the first quarter of the year will be shipped with dual-lens or three-lens mobile phones. Volume increased 155% year-on-year; shipments of memory devices with more than 4GB increased by 82.7% year-on-year (up from 19.6% for shipments below 4GB); shipments of mobile phones with screens greater than 5.5 inches each year grew by more than 50%; The number of mobile phone shipments for the 9 screens, which grew from 0 for the first quarter of 2017, to 7.3 million for the same period in 2018.
In addition, despite the fact that European telecom operators have avoided the opportunity for their competitors to provide services for their own customers, they do not prefer to provide dual-SIM mobile phones. However, in the first quarter of this year, the market for dual SIM smart phone shipments is still increasing. %.