Nikkei News reported on the 16th, IDC data show that mainland smart phone manufacturers vivo, OPPO, Huawei's total sales of smart machines in five major Southeast Asian countries, in 2017 reached 29.8 million, surpassing Samsung's 29.3 million. And 2013 In comparison, the sales volume of the three Southeast Asian manufacturers grew by more than 20 times. Why they can sell well in Southeast Asia, huge publicity funds and subsidies are the key.
In terms of publicity, Vivo and FIFA signed an agreement to become the official sponsor of the 2018, 2022 FIFA World Cup. Football is very popular in Southeast Asia. This strategy can strengthen the brand image of vivo. Not only that, but also In the streets of Bangkok, Thailand and Jakarta, Indonesia, advertisements for smart phones on the mainland brand are everywhere. People familiar with the situation of Samsung say that the promotion of mainland brand companies is not hesitant on the cost of money. The advertising funds of vivo and OPPO are like endless use of money. I can't believe they are private company.
In addition, mainland brand manufacturers have generously subsidized merchants. The clerk can receive several dollars for each mobile phone sold. For merchants, selling smart phones with mainland brands is more profitable than selling mobile phones with Samsung phones. In addition, in-store inventory reaches a certain amount. A quantity, you can get free promotional materials. Myanmar Yangon store even revealed that the store inventory of 15 mobile phones, after a total of more than a certain threshold, Vivo and OPPO will provide free business signs and promotional notices, and even send sales staff to the store to help. IDC senior Market analyst Jensen Ooi said that it is not certain whether vivo and OPPO will make any profit.