Strategy Analytics: In Q18, Q1, Amazon's global share of smart speakers fell below 50%

The latest Quarterly Research Report released by Strategy Analytics pointed out that Q1 global smart speaker shipments reached 9.2 million units in 2018. Although its global market share was almost halved from the same period of last year, market leader Amazon’s shipments for this quarter are expected to reach 400 Wan Bu. Google and Alibaba consolidated their second and third rankings. Apple launched the HomePod in February 2018 and became the world’s fourth-largest smart speaker brand. Strategy Analytics’ latest smart speaker report “2018 Q1 Global Intelligent speaker manufacturers & OS shipments and user volume market share by region" provide detailed quarterly market performance indicators for 20 smart speaker manufacturers and 12 voice operating systems.

Chart 1: Q18 global smart speaker shipments by manufacturer in 2018

Note: Numbers are rounded

David Watkins, director of Strategy Analytics commented: '2018 Q1 Amazon and Google share of total global shipments reached 70%, although their share of the total compared with 84% and 94% in 2017 Q1 2017 Q4 declined. partly due to strong growth in the Chinese market, while Amazon and Google are still absent Chinese market smart speaker Ali Baba and the millet leader in China, relying on the strength of China's domestic market is enough to push them promoted to the global top five. '

David Mercer, Vice President of Strategy Analytics, added: “The further robust growth in smart speaker sales confirms our view that this new market is not a flash in the pan. Today, smart speakers are not fully formed, but they have already attracted the imagination of consumers. In the coming years, we will see the rapid development of design, functionality and related use cases. In the near future, voice will join the keyboard, mouse and touch screen, etc. become a standard way of interaction.