With hardware sales slowing, such as smartphones and computers, Apple is also developing in multiple corners. The company not only strengthens the existing music services, but also into the development of self-driving, look forward to new areas of new growth momentum. Apple has long been a public secret, according to the 9to5mac Web site, that it intends to drive its own development. The California Office of Supervision (California Department of Motor vehicles; The DMV confirmed Apple's determination to ride a driving wave after it approved the 55-car-drive and 83-safe-driving revelations at the end of April 2018. By January 2018, Apple had about 45 self-driving cars. It is noteworthy that Apple has not yet applied for an ' automatic Driving Test license ' (that is, no human driver to be placed on the car). As a result, Apple's self-driving strategy is a bit of a smoke and mirrors, and the market has circulated a variety of apple-driven layout rumors, including Apple's intention to build self-driving software and hardware, some people also speculated that Apple will authorize other manufacturers to produce, rather than the design of Apple-branded cars. Apple Music has been booming, in addition to the world's driving field. Apple Music service users have reached the threshold of 50 million people, according to Digital Trends's website, as Tim Cook, the company's CEO, told Bloomberg on a recent visit. Prior to this, Apple announced in April 2018 that the company had 40 million paid subscribers. And if Apple Music continues to grow strongly, it is expected that users of the service will have a 60 million-person mark in the year-end shopping season. Apple Music, which is catching up with an earlier set of 90 million users, has an opportunity to catch up. Looking ahead, Apple will invest heavily in the entertainment sector, including original content. Cook further said that Apple was very interested in the original content. Despite Cook's refusal to further disclose details, Apple has invested 12 content-related projects since October 2017, according to Apple Insider. Other reports in 2017 also pointed to Apple's intention to hit 1 billion of dollars in original content, even though it pales in comparison to Netflix's $8 billion trillion, but it is rumored to have exceeded Apple's original budget and invested more in original content than Facebook and YouTube, The company also snatched Netflix's programme.
