I made a survey last Thursday as follows:
Whether the MX150 is a 'high-performance' discrete graphics card
First of all thank every friend who participated in the survey, because this data is very meaningful to us.
There may be a friend who asks why you want to do such a survey? And for most friends who understand the performance of graphics cards, the answer to this question is generally as obvious as the survey results. There is no need to do this survey at all. In fact, the author Like everyone, this issue was very definitive for such a question with a clearer answer, but the recent work in a job made the author somewhat suspicious of life.
The cause of this investigation was a project that was recently being implemented. A laptop with a full-blood version of the MX150 was dubbed the 'High-Performance Dedicated Graphics', and the author stated that the 'MX150 is not High-performance performance alone. For this expression, the product manager of this product said that there is a problem, because he believes that the MX150 is called high performance alone is no problem.
It's a bit difficult to understand about such a reply.
What the author finds difficult to understand is not that the 'MX150 is positioned as a high-performance, self-contained' product. Instead, as a product manager who understands all aspects of the product, he actually believes that the MX150 is a high-performance, single-chip device. To be honest, maybe Nvidia's products When faced with such a situation, the manager will feel as strange as the author.
Say back to the questionnaire survey, the author set up an IP before the survey can only participate in one vote, and from the background statistics, we can see that there are more than 1600 IDs with different IP addresses participated in the survey, so the data is still Very informative.
Among the users who participated in the survey, 52.65% of netizens are very familiar with the MX150. 30.59% of netizens do not know about the MX150. 16.66% of netizens are ambiguous about the MX150. In the investigation of whether the MX150 is a high-performance device, 92.65% of users think that the MX150 is not a high-performance device. Only 7.35% of users think that the MX150 is a high-performance device.
This data actually shows that even if you don't know or account for nearly 50% of the ambiguous users of the MX150, most of these users know that the MX150 is not a high-performance monitor. I'm not surprised at this investigation result, but the combination The product manager's stated statement is very interesting.
Why can't the MX150 be positioned for high performance? Prior to this, the author originally believed that the MX150 was qualified as a high-performance device that was the manufacturer’s means in product promotion. If we proceed from this point, this qualitative understanding is understandable. It is also product promotion. A common way is like washing powder ads. The decontamination speed and effect demonstrated in advertisements are far from being achieved in reality. However, the audience understands that this is a propaganda method and will not be true.
In fact, the author's intention to do this survey is not to prove the other party's mistakes, but to find out if there are users who are misled by the product's advertising. The survey answer is that these 125 users voted 'yes'. To the possibility of delay, there are indeed a small number of users who believe that the MX150 is a high-performance, self-contained case, and how much of it is misleading by product advertising, but at least there is such a possibility.
User reply excerpt
While the GTX 10 Series was introduced, Nvidia also introduced the entry-level MX100 as a significant upgrade to the previous-generation 940MX entry-level upgrade. The MX100 alone includes the MX110, MX130 and MX150, due to the performance of the first two graphics cards and the 940MX. Similar, so this generation of laptops will basically choose MX150 alone.
At the same time, Nvidia allows OEMs to use the MX150 to perform different performances with different power consumption controls. This is why the MX150 is uniquely capable of distinguishing between full and non-full blood versions.
In general, current full version MX150 power consumption is basically around 22W, normal version MX150 power consumption is basically around 15W-18W, 'cut version' MX150 power consumption may be around 10W or 8W, users can according to power consumption and core frequency Judging from the line.
Full version of MX150 basic information
However, regardless of the castration version, the normal version or the full blood version of the MX150, in the actual performance, as well as the official positioning of Nvidia are entry-level discrete graphics Because it can stand for high performance, at least in the model name, it needs to be named "GeForce GTX + digital". In recent years, all of the unique "GeForce + digital" naming is an entry-level graphics card.
The performance of the MX150 alone is obviously not sufficient
Therefore, we can understand that the MX150 is described as high performance in product promotion. However, we must be careful not to go too deep, otherwise we may commit fundamental definition mistakes.
After completing this investigation, the author reviewed the official website of some notebook brands and found that the description of the MX150 is very different. The following is a description of the MX150 on some two brand product pages. The common point is that they are defined as ' High-performance', this will be somewhat misleading components inside.
How do some other brands do? The following is a new series of notebook products recently launched by the General Star, its description of the MX150 is more objective, does not give the MX150 confiscation, did not mislead users to view the MX150 as high-performance display, we More advocates such as HP's publicity.
In addition, as the spirit of Dell's more burning 7000 II generation product page, simply did not use MX150 as a selling point for promotion; ASUS FL8000UN product page, did not emphasize the MX150 is high performance alone.
ASUS FL8000UN product page describes the MX150
It can be seen from this that not every manufacturer will unscrupulously define certain concepts that are not in line with the basic orientation in product promotion. Reasonable propaganda methods are scarce in this era, and exaggerated propaganda methods are understandable, but they do Need to pay attention to grasp the 'degree' of exaggeration, otherwise it may become misleading.
·Conclusion
In fact, whether it is from the survey questionnaire or from the comments at the bottom of the survey questionnaire, we can see that most users have a good understanding of the performance and positioning of the MX150. Under such circumstances, some products are still exaggerating. 5. The propaganda gives a feeling of deception.
Today, users' PC hardware is no longer as ignorant as it used to be, and some excessive publicity will just be self-defeating. For instance, the TNT released by the hammer before the day can only make itself look even more embarrassing if the overbearing answer is finally delivered.
In fact, in the promotion of PC products, we should pay more attention to these details. As the levees of thousands of miles were destroyed by ants, a little bit, irresponsible propaganda again and again, the accumulation of user word of mouth was a decline. Once it broke out, the larger volume was also It is difficult to afford to live in. Rational propaganda, Do not think of users as intellectually retarded, I think this is the era that should be advocated most.
