As a middle-aged philanthropic artist, he can continue to teach English, live well, and be respected. He can also write columns, talk about passages, and be a self-media, in the tide of knowledge payment. A decent gold rush; even he can chase the blockchain outlet, send some coins, and harvest a bunch of leeks.
However, he did not listen to the friends who disagreed 99%. He started a company called Hammer Technology 6 years ago and he plans to do a great job in the mobile phone industry. This man is Luo Yonghao.
The 3,999 yuan TNT workstation from the nuts R1 and 9999 yuan, is Hammer Technology Luo Yonghao published in the Bird's Nest on the evening of May 15th 'Let your diaper pants products'.
How many more than 30,000 people in the scene are really 'scare' we don't know. The light rain and thunderstorms that night should have caused many people to get wet.
Million yuan 'monitor' TNT can change the world?
The new flagship mobile phone nuts R1 is not the protagonist of the night. Similar to the nut Pro2 glass plus metal frame shape design, 6.17 inches profiled full screen, Qualcomm Snapdragon 845 processor, 24 million pixels front, 12 million pixels + 20 million pixels after Double camera, 3600 mAh battery... More than two hours of the conference, Lao Luo took it in less than half an hour.
Like previous conferences, Lao Luo emphasized at a meeting that the phone has a high face value and feels good, but unfortunately, what really impresses people is the 8GB RAM+1TB ROM version, which sells for 8848. yuan.
1TB = 1024GB, even Apple's mobile phone flash memory is only the highest 256GB, 1TB nut R1 is that necessary?
If it's a nut-based display, it may be necessary. The Nut TNT Workstation is the focus of this conference. Hammer Technology is trying to use it to redefine personal computers for the next decade.
Its appearance looks like a combination of Apple Mac and Microsoft Surface Studio, and is essentially closer to an Android all-in-one.
27-inch 4K display, 3.5 headphone jack, HDMI, Type-C, USB 3.0, DP and other 9 data transmission interfaces, 10 quick virtual buttons, with a matching keyboard and mouse, you can share data with mobile phones without synchronization.
'TNT' is not explosive, but Touch & Talk , that is, the interaction mode of voice + finger, Lizi also applied artificial intelligence technology.
It uses Smartisan OS 6, which is like computerizing a smartphone. It mainly has Dealer, Crystal Ball, Bullet SMS Three solutions around Search, office three-piece, instant messaging Three user needs to optimize to try to improve user efficiency.
Hammer Technology has always been a software company. Its ambition seems to be to grab a share of Google, Microsoft and Apple's smartphone/PC operating system market.
The actual experience of TNT is still unknown, but no matter how revolutionary the hammer's TNT is, The lack of software ecology is its biggest problem at this stage and even in the coming years.
At least, with the current size of Hammer Technology, it is difficult to attract enough developers to build an ecosystem together with it. And this is not a portable product. It cannot do PS, and it can't even cut the video. We really cannot understand it. scenes to be used.
So that the conference has just ended, there is a paragraph on the Internet:
The wife did not return home after working overtime, and returned home the next day. The wife of her husband who asked her doubts:
'You were really working overtime last night? How are you still dumb?'
'Really, I did a night PPT with Nut TNT.'
Some regrettably, we did not get the answer of the old Luo personally. It was said that the conference was too tired for more than two hours. Luo Luo temporarily shirked the media interview after the meeting. He recently got promoted to COO. De Zhou had a chat with the media for less than half an hour before hurrying to leave.
In an interview with Phoenix.com, he said: For all applications on Android phones, TNT can be adapted in principle. Only the hammer selection at this stage is closely related to the optimization of the office, and some of the interfaces may be opened later. This means that at the present stage, nuts TNT third-party software Adaptation is still rare.
Wu Dezhou said that the main business of hammer technology is still on the mobile phone, but the human computer will be a new direction, and is currently targeted at light business crowds.
Frankly speaking, the 9999 yuan nut TNT workstation monitor +3499 yuan from the nut R1 fit into an Android computer, spent more than 13,000 yuan to buy only use Office three-piece suit, send information, do PPT, Can not eat chicken, but also need to adapt to new ways of interaction, this cost is indeed a bit high.
'If you want to change the world, not to make you stink. 'Lao Luo said at the press conference that he really can't expect TNT, which is not yet mature enough for commercial use, to ship in large numbers. As he himself admits, Hammer Technology has been in the past 6 years. Doing a lot of innovations that cannot be said to be irrelevant, but which can only be considered micro innovation.
Hammer Technology This 6 Years
'Almost every year there are mistakes, constantly falling into the ditch. The advice given by the older generation is not helpful for making mistakes. 'In Luo Zhenyu's 'Long Talk' video program last year, Lao Luo said that since the beginning of the venture, Hammer Technology Always touch the stones across the river.
In the past six years, Lao Luo and his hammer technology have been on the ups and downs. The sales volume of the products released in the first five years is only about 2 million yuan. The company is unable to pay any wages when it is most difficult. It is close to 100 million yuan when its personal debt is the highest. .
The hammer T1 was released in May 2014. It was the first product introduced by the old Luo cross-border mobile phone. At that time, it attracted the attention of the entire technology circle and even the non-technical circle.
At that time, data showed that in less than three hours of live broadcasting, the accumulated number of logged-in viewers reached 2.74 million, and the highest number of online users reached 330,000 at the same time. This has created the highest total number of live broadcasts in the history of Chinese science and technology activities, and the highest number of online live broadcasters. History record.
However, the high degree of concern did not bring proportional sales to his hammer mobile phone. In fact, after T1's listing, production capacity began to lag behind and it began to ship within the last 3 months. Later, because of the problem of yield, Make this product empty and no sales.
Even in October of that year, under the pressure of sales, the price of this 3,000-yuan product was down a thousand yuan.
Then in 2015, it was a year of thousands of Internet mobile phone products. In August of that year, the hammer released the second mobile phone product: One generation of nut phone, 899 yuan for 16GB, 999 yuan for 32GB, and follow-up Launched the feeling version of the aircraft.
Because confidentiality was not in place, the aircraft had not been released at that time, and there was already a lot of reliable information on the Internet. Lao Luo therefore ridiculed it as 'the saddest conference in history'.
'With arrogance and paranoia, vengeful arrogance and prejudice', by the end of 2015, the hammer Smartisan T2 this 'late' product was released. From a time point of view, the Smartisan T2 phone has been released from the T1 (May 20, 2014) 588 days.
Unfortunately, the listing of this product still did not help Hammer Technology out of its predicament. At this time, many voices in the industry were saying: 'There is not much time left for the hammer.'
Heavy losses, a large number of core executives resigned, and 2016 was not overdone by what the industry calls the life and death of hammer technology.
Millet mobile phones have stumbled, and IUNI, Coca Cola and other Internet mobile phone brands have also fallen into that year. At a certain time, hammer technology such as bankruptcy and selling negative information was sold out on October 18, 2016. The new Smartisan M1/M1L.
Afterwards, there was a platform for statistics on the popularity of the conference, which was equivalent to 1.2 Faye Wong concerts. At the conference of Nut Pro, Lao Luo also received great praise from various vertical technology media. Soft and hard combination of people's orgasm products'.
However, Luo Yonghao, an idealist who advertised the craftsmanship spirit, was not satisfied with this product. At the conference of Nut Pro, he specifically mentioned the Smartisan M1/M1L released last year. Although it is particularly good, ID design is not a compromise. But the shame of industrial design, is a product that he personally should not have published.
In fact, the reason why this product will become his "shame", and last year before the release of the hammer product science and technology almost changed blood has a lot to do, especially the original hammer technology CTO Qian Chen's departure.
According to what he disclosed in the video program “Lang Tan” broadcast last month, In the second half of last year, Hammer Technology conducted more than 200 layoffs, a rate of up to 30%.
In July 2016, Qian Chen, who led the development of three generations of hammer mobile phones, walked away. At that time, the official statement was retirement. Qian Chen officially joined Hammer Technology in 2013. He has a high reputation in the mobile phone field. Lei Jun spent three times. He was not asked to move him for months, and was finally taken away by the old Luo for half a year.
After Qian Chen left, Wu Dezhou, former vice president of Huawei Glory, joined the hammer to save fire, responsible for Hammer's product line and all hardware R&D work.
In addition to the talent crisis, the biggest crisis facing Hammer Technology in 2016 is: No money.
This is also mentioned in "Long Talk". Prior to the release of the M series, the hammer company had faced a problem of funding for up to six months. At that time, Luo had 80-90% of his energy spent on financing, and most of the time he personally borrowed more than 96 million yuan.
How bad is Hammer Technology's operating situation? According to a prospectus published last year by a prospective listed company, Chengdu Nibiru Technology Co., Ltd., In 2015, the company suffered a loss of 462 million yuan. In the first half of 2016, Hammer Technology lost 192 million yuan.
At the end of March 2017, Suning Yun, a shareholder of the Hammer Company, announced 2016 operating data, which related to the Hammer Company. The financial report showed that the Hammer Company had a revenue of 809 million yuan last year, a net loss of 427 million yuan, and a net asset of 240 million yuan. .
'We were very difficult at the time and needed me to get some money as soon as possible to keep the company moving forward. There are problems with having to pay wages.' said Luo Luo. There was rumors online that it might be the last press conference for Hammer Technology, not He had only two ways to go: he sold himself or robbed the bank.
"I sold myself very expensively. There were talk shows before, and it was all tens of millions of signings for six months. A one-year contract. ' Eventually, Lao Luo chose to sell himself: In the Luo Zhenyu's knowledge-paying entrepreneurial project he got a column on the app. Live on the street for a year, once a week.
Last year, Nut Pro sold just a few months after its launch. In the second half of the year, Nut Pro2, which was launched with hot iron, was a win-win for both sales and reputation. It also introduced a new air purifier. New financing has also been put in place. It all shows: The most difficult time for science and technology is over.
But now, the top five mobile phone manufacturers in China’s smart phone market account for about 85% of the market share. After all, the overall situation is certain. It is difficult for small companies to stand up. The PC market has not seen great innovation for many years, and the overall market has continued to decline. Can technology change the world with TNT workstations?
The answer is hard!
Educating users to accept a completely new way of interaction is a long way to go. However, trying to make something different is ultimately worth encouraging and looking forward to.
If you don't, understand Hooray! Anyway, he said he didn't want to make stinky money.
