In 2018, the rise of domestic mobile phones continued and appeared to be unstoppable. Huawei won the top spot in domestic mobile phone sales for several consecutive quarters. Finally, in January 2018, Huawei teamed up with OPPO to surpass Apple and captured domestic mobile phone ownership. The number of millennium runners up. Xiaomi’s sales share kept growing for three consecutive quarters, making Hong Kong stocks even more vulnerable. Aurora Big Data released the “2018 Q1 Smartphone Industry Research Report” from the mobile phone market, sales volume, loyalty, User portraits, app installation status, and operator research analyze the current smart phone market landscape. The following is an excerpt of the report. For a complete report, please go to Aurora official website or WeChat public account lovejpush download.
I. Analysis of Smartphone Preservation Rate
According to Aurora Big Data, the mobile phone brands with the top five domestic retention rates in Q18 in 2018 were Huawei, OPPO, iPhone, Vivo and Xiaomi. After consecutive quarters of high growth, Huawei and OPPO joined forces with 20.8% and 18.5% respectively. The rate exceeded iPhone, ranking first and second in the share of domestic mobile phone market share.
The retention rates of Huawei and OPPO have continued to increase in the past five quarters, and their market retention rates have surpassed the iPhone in 18 years.
Aurora Big Data shows that nearly 50% of iPhone users come from first-tier and first-tier cities, OV's main user groups are located in third-tier cities and below, while Huawei and Xiaomi’s user cities are relatively evenly distributed.
OV's star model has a significant effect on its retention rate.
Aurora Big Data shows that in Q4, new iPhones X, iPhone 8 Plus and iPhone 8 accounted for 6.9% of iPhone users, 4.4% and 2.3% respectively, and the proportion of old models is decreasing.
II. Analysis of smartphone sales According to the statistics of Aurora Big Data, in 2018 Q1 domestic mobile phone brand sales share top 5 were Huawei, OV, Xiaomi and iPhone, in which Huawei's sales share was 25.4%, more than 1/4.
According to Aurora Big Data, Huawei's sales volume reached the highest point in the past five quarters in 18 years, and OV sales are catching up. OPPO's 18-year Q1 sales share is 0.5% better than vivo, and Xiaomi's sales share keeps growing for three consecutive quarters. .
The low-end models within a thousand yuan contributed 30.9% of sales to the Q1 domestic mobile phone market. Huawei and Xiaomi’s thousand yuan machine sales accounted for 38.5% and 54.6% respectively, while the OV and the iPhone focused on mid-range models respectively. High-end models.
According to Aurora Big Data, the vivo X20 Plus, OPPO R11s and Huawei nova 2s released in October, November and December of the year 17 entered the 18th annual sales top 10, and the most expensive iPhone X in Apple history also entered the sales top 10 The list.
Third, the mainstream mobile phone brand loyalty analysis Aurora Big Data shows that iPhone and OV in the 18th Q1 attractiveness to Huawei's replacement users has decreased compared to 17 years in Q4, in which Huawei's replacement users are more willing to purchase vivo than the brother brand OPPO is stronger.
The iPhone's appeal to OPPO changers has weakened in the quarter, but with vivo, the proportion of Huawei and Xiaomi users has increased.
According to the statistics of Aurora Big Data, the iPhone user loyalty is 63.4%, which means that over 18% of iPhone users who switched to mobile phones in Q1 have continued to use the iPhone.
Aurora Big Data shows that 35.2% of vivo replacement users choose to continue to use vivo, and another 19.7% of users switch to using the brother brand OPPO.
Xiaomi’s user loyalty has been rising for three consecutive quarters, from 22.3% in the same period last year to 31.4% in Q1 this year.
Fourth, the mainstream Andrews mobile phone brand user portraits observed by observing Aurora Big Data found that 69.4% of Huawei users are males and 44.8% of users are between 30-39 years old. They tend to adopt knowledgeable youth, young artists and love pets communities. Channel dating of attributes.
OPPO users have a clear interest in clothing accessories. They love to make friends through channels that have a literary taste.
By observing Aurora Big Data, Vivo's main user group is young males, with 53.6% of male users in vivo, and 69.6% of users are under 30 years of age.
According to the statistics of Aurora Big Data, 66.8% of Xiaomi's users are males, of whom 49.7% are less than 30 years old and 44.3% are between the ages of 30 and 39. They like sports, anime and movies.
V. App installment of mobile phones The average App installed in each high school, low-end mobile phone is 48.3, 45.5 and 34.4 respectively. The number of apps installed by low-end users has a certain gap with the high-end terminal, or they are subject to the Memory and other factors.
By observing the Aurora Big Data, the most preferred apps for high-end, low-end mobile phones are Ctrip, QQ and Xiaomi videos, among which the high-end mobile phones are favored by Ctrip, Sina Weibo, and the United States.
Aurora Big Data shows that the most favored apps for Huawei, OV and Xiaomi users are Baidu input method, Sogou input method, Tencent video and Xiaomi video, among which fast hand is also favored by OV users.
VI. Operators' research According to the Aurora Big Data, the market shares of mobile, telecom and Unicom were 73.7%, 14.4% and 11.9% respectively, which means that out of 100 Chinese mobile internet users, there are nearly 74 mobile users, and the rest 26 One for telecommunications and Unicom users.
According to statistics of Aurora Big Data, OV, Xiaomi, and Huawei boosted the proportion of mobile users in the overall market. Among them, Huawei's telecommunications users accounted for 1.4% of the overall market, and Xiaomi’s Unicom users accounted for 0.2% of the overall market.
Telecom counterattacks in Q1 in 18 years, with market share exceeding Unicom.
Report Description 1. Data Source
Aurora Big Data, derived from the industry data collection of Aurora Cloud Service Platform and Aurora iApp platform for long-term monitoring of various mobile applications, combined with data mining and statistical analysis carried out by large sample algorithms
2. Data cycle
Overall reporting period: January 2017 to March 2018
Specific data indicators please refer to each page
3. Data indicator
Preservation rate: According to the number of active mobile phones monitored by Aurora Big Data at least once during the specified time period, the total number of active mobile phones is calculated
Sales: According to Aurora Big Data's nationwide mobile phone sales calculated in increments of the number of mobile phones monitored during the specified time period.
User Loyalty: When a user of a mobile phone brand chooses the proportion of the original brand when replacing the mobile phone, the higher the ratio is, the higher the user's loyalty is.
4. Legal statement
The data provided by Aurora Big Data is based on large sample data sampling, small sample surveys, data model predictions, and other research method estimates. The analysis concludes that due to the limitations of the method itself, Aurora Data is estimated based on the above methods. The data information obtained is for reference only, and Aurora Big Data does not guarantee the accuracy, completeness, applicability and non-infringement of the above data information. Any organization or individual invokes or takes any action based on the above data information. The legal consequences are irrelevant to Aurora Big Data. The resulting disputes or legal responsibilities are borne by the actor.
5. Report other instructions
The Aurora Data Research Institute will continue to use its own big data capabilities to conduct more detailed analysis and business insights in various fields. Stay tuned.
In 2018, the rise of domestic mobile phones continued and appeared to be unstoppable. Huawei won the top spot in domestic mobile phone sales for several consecutive quarters. Finally, in January 2018, Huawei teamed up with OPPO to surpass Apple and captured domestic mobile phone ownership. The number of millennium runners up. Xiaomi’s sales share kept growing for three consecutive quarters, making Hong Kong stocks even more vulnerable. Aurora Big Data released the “2018 Q1 Smartphone Industry Research Report” from the mobile phone market, sales volume, loyalty, User portraits, app installation status, and operator research analyze the current smart phone market landscape. The following is an excerpt of the report. For a complete report, please go to Aurora official website or WeChat public account lovejpush download.
I. Analysis of Smartphone Preservation Rate
According to Aurora Big Data, the mobile phone brands with the top five domestic retention rates in Q18 in 2018 were Huawei, OPPO, iPhone, Vivo and Xiaomi. After consecutive quarters of high growth, Huawei and OPPO joined forces with 20.8% and 18.5% respectively. The rate exceeded iPhone, ranking first and second in the share of domestic mobile phone market share.
The retention rates of Huawei and OPPO have continued to increase in the past five quarters, and their market retention rates have surpassed the iPhone in 18 years.
Aurora Big Data shows that nearly 50% of iPhone users come from first-tier and first-tier cities, OV's main user groups are located in third-tier cities and below, while Huawei and Xiaomi’s user cities are relatively evenly distributed.
OV's star model has a significant effect on its retention rate.
Aurora Big Data shows that in Q4, new iPhones X, iPhone 8 Plus and iPhone 8 accounted for 6.9% of iPhone users, 4.4% and 2.3% respectively, and the proportion of old models is decreasing.
II. Analysis of smartphone sales According to the statistics of Aurora Big Data, in 2018 Q1 domestic mobile phone brand sales share top 5 were Huawei, OV, Xiaomi and iPhone, in which Huawei's sales share was 25.4%, more than 1/4.
According to Aurora Big Data, Huawei's sales volume reached the highest point in the past five quarters in 18 years, and OV sales are catching up. OPPO's 18-year Q1 sales share is 0.5% better than vivo, and Xiaomi's sales share keeps growing for three consecutive quarters. .
The low-end models within a thousand yuan contributed 30.9% of sales to the Q1 domestic mobile phone market. Huawei and Xiaomi’s thousand yuan machine sales accounted for 38.5% and 54.6% respectively, while the OV and the iPhone focused on mid-range models respectively. High-end models.
According to Aurora Big Data, the vivo X20 Plus, OPPO R11s and Huawei nova 2s released in October, November and December 17 respectively entered the top 10 sales in 18 years. The most expensive iPhone X in Apple history has also entered the sales top 10 The list.
Third, the mainstream mobile phone brand loyalty analysis Aurora Big Data shows that iPhone and OV in the 18th Q1 attractiveness to Huawei's replacement users has decreased compared to 17 years in Q4, in which Huawei's replacement users are more willing to purchase vivo than the brother brand OPPO is stronger.
The iPhone's appeal to OPPO changers has weakened in the quarter, but with vivo, the proportion of Huawei and Xiaomi users has increased.
According to the statistics of Aurora Big Data, the iPhone user loyalty is 63.4%, which means that over 18% of iPhone users who switched to mobile phones in Q1 have continued to use the iPhone.
Aurora Big Data shows that 35.2% of vivo replacement users choose to continue to use vivo, and another 19.7% of users switch to using the brother brand OPPO.
Xiaomi’s user loyalty has been rising for three consecutive quarters, from 22.3% in the same period last year to 31.4% in Q1 this year.
Fourth, the mainstream Andrews mobile phone brand user portraits observed by observing Aurora Big Data found that 69.4% of Huawei users are males and 44.8% of users are between 30-39 years old. They tend to adopt knowledgeable youth, young artists and love pets communities. Channel dating of attributes.
OPPO users have a clear interest in clothing accessories. They love to make friends through channels that have a literary taste.
By observing Aurora Big Data, Vivo's main user group is young males, with 53.6% of male users in vivo, and 69.6% of users are under 30 years of age.
According to the statistics of Aurora Big Data, 66.8% of Xiaomi’s users are males, of whom 49.7% are less than 30 years old and 44.3% are between 30-39 years old. They like sports, anime and movies.
V. App installment of mobile phones The average App installed in each high school, low-end mobile phone is 48.3, 45.5 and 34.4 respectively. The number of apps installed by low-end users has a certain gap with the high-end terminal, or they are subject to the Memory and other factors.
By observing the Aurora Big Data, the most preferred apps for high-end, low-end mobile phones are Ctrip, QQ and Xiaomi videos, among which the high-end mobile phones are favored by Ctrip, Sina Weibo, and the United States.
Aurora Big Data shows that the most favored apps for Huawei, OV and Xiaomi users are Baidu input method, Sogou input method, Tencent video and Xiaomi video, among which fast hand is also favored by OV users.
VI. Operators' research According to the Aurora Big Data, the market shares of mobile, telecom and Unicom were 73.7%, 14.4% and 11.9% respectively, which means that out of 100 Chinese mobile internet users, there are nearly 74 mobile users, and the rest 26 One for telecommunications and Unicom users.
According to statistics of Aurora Big Data, OV, Xiaomi, and Huawei boosted the proportion of mobile users in the overall market. Among them, Huawei's telecommunications users accounted for 1.4% of the overall market, and Xiaomi’s Unicom users accounted for 0.2% of the overall market.
Telecom counterattacks in Q1 in 18 years, with market share exceeding Unicom.
Report Description 1. Data Source
Aurora Big Data, derived from the industry data collection of Aurora Cloud Service Platform and Aurora iApp platform for long-term monitoring of various mobile applications, combined with data mining and statistical analysis carried out by large sample algorithms
2. Data cycle
Overall reporting period: January 2017 to March 2018
Specific data indicators please refer to each page
3. Data indicator
Preservation rate: According to the number of active mobile phones monitored by Aurora Big Data at least once during the specified time period, the total number of active mobile phones is calculated
Sales: According to Aurora Big Data's nationwide mobile phone sales calculated in increments of the number of mobile phones monitored during the specified time period.
User Loyalty: When a user of a mobile phone brand chooses the proportion of the original brand when replacing the mobile phone, the higher the ratio, the more the user's loyalty is considered.
4. Legal statement
The data provided by Aurora Big Data is based on large sample data sampling, small sample surveys, data model predictions, and other research method estimates. The analysis concludes that due to the limitations of the method itself, Aurora Data is estimated based on the above methods. The data information obtained is for reference only, and Aurora Big Data does not guarantee the accuracy, completeness, applicability and non-infringement of the above data information. Any organization or individual invokes or takes any action based on the above data information. The legal consequences are irrelevant to Aurora Big Data. The resulting disputes or legal responsibilities are borne by the actor.
5. Report other instructions
The Aurora Data Research Institute will continue to use its own big data capabilities to conduct more detailed analysis and business insights in various fields. Stay tuned.
