Recently, Aurora Big Data released the "2018 Q1 Smartphone Industry Research Report", which combed and displayed the performance of mainstream mobile phone brands in Q1 in 18 years. The report data shows that Huawei's brand retention rate in the first quarter has exceeded that of Apple. Become the first in the country.
According to the statistics of Aurora Big Data, as of March 2018, the brand retention rate of Huawei mobile phones reached 20.8%, ranking first. In addition to Huawei, OPPO also successfully surpassed Apple in brand retention, ranking second, The market retention rate is 18.5%. In the past five quarters, Huawei’s brand retention rate has increased by 8%, while OPPO has increased by 6.6%.
In the past five consecutive quarters, Huawei’s sales share accounted for the first place, and its sales share has gradually increased since Q3 last year. In Q18, Huawei’s sales share has reached 25.4%. This marked a significant gap with other brands. This also means that out of every four mobile phones sold in Q1 in 18 years, one was Huawei.
In terms of user loyalty, Huawei also has a good performance. Since Q2 of 17 years, Huawei's user loyalty has shown a steady growth trend. As of Q1 of 18, Huawei’s user loyalty reached 38.6%. It is at a high level. Due to the combined effect of sales volume ratio and high user loyalty, Huawei's brand retention rate can only continue to climb and take the lead.
According to the statistics of Aurora Big Data, Huawei's user population is dominated by males, accounting for 69.4%. At the same time, the distribution of user age segments shows that Huawei users are in the age range of 25-29 and 30-34. The highest degree of concentration of the interval. Comprehensive age and gender distribution results, middle-aged men should be an important part of Huawei users.
As a 'big and full' mobile phone brand, Huawei's mobile phone product tones more reflected in different series of positioning: Mate series is the flagship model, P series main business fashion, glory series focuses on cost-effective, and Nova series is more Emphasizing youth and fashion elements. With the differentiation of the above product lines becoming more and more significant, the characteristics of the Huawei brand will become more and more abundant. Whether you are a mature business person or an “affordable” type with value for money People, even fashionistas who favor fashion elements, can probably find a HUAWEI mobile phone that matches your tone.
Recently, Aurora Big Data released the "2018 Q1 Smartphone Industry Research Report", which combed and displayed the performance of mainstream mobile phone brands in Q1 in 18 years. The report data shows that Huawei's brand retention rate in the first quarter has exceeded that of Apple. Become the first in the country.
According to the statistics of Aurora Big Data, as of March 2018, the brand retention rate of Huawei mobile phones reached 20.8%, ranking first. In addition to Huawei, OPPO also successfully surpassed Apple in brand retention, ranking second, The market retention rate is 18.5%. In the past five quarters, Huawei’s brand retention rate has increased by 8%, while OPPO has increased by 6.6%.
In the past five consecutive quarters, Huawei’s sales share accounted for the first place, and its sales share has gradually increased since Q3 last year. In Q18, Huawei’s sales share has reached 25.4%. This marked a significant gap with other brands. This also means that out of every four mobile phones sold in Q1 in 18 years, one is Huawei.
In terms of user loyalty, Huawei also has a good performance. Since Q2 of 17 years, Huawei's user loyalty has shown a steady growth trend. As of Q1 of 18, Huawei’s user loyalty reached 38.6%. It is at a high level. Due to the combined effect of sales volume ratio and high user loyalty, Huawei’s brand retention rate can only continue to climb and take the lead.
According to the statistics of Aurora Big Data, Huawei's user population is dominated by males, accounting for 69.4%. At the same time, the distribution of user age segments shows that Huawei users are in the age range of 25-29 and 30-34. The highest degree of concentration of the interval. Comprehensive age and gender distribution results, middle-aged men should be an important part of Huawei users.
As a 'big and full' mobile phone brand, Huawei's mobile phone product tones more reflected in different series of positioning: Mate series is the flagship model, P series main business fashion, glory series focuses on cost-effective, and Nova series is more Emphasizing youth and fashion elements. With the differentiation of the above product lines becoming more and more significant, the characteristics of the Huawei brand will become more and more abundant. Whether you are a mature business person or an “affordable” type with value for money People, even fashionistas who favor fashion elements, can probably find a HUAWEI mobile phone that matches your tone.
