Tesla is facing a critical moment when electric vehicles are being accelerated in the global market. Chief Executive Elon Musk announced on the 14th that the company will start a 'thorough reorganization'. First, the important figures of the company have left and Tesla has been pulling The alert is now requiring the company to work together to promote the reorganization. Unexpectedly, the senior executives have gone one after another. At least nine executives have left in the past seven months, including accounting chief Eric Branderiz, vice president of autopilot Jim Keller, global business, marketing business. President Jon McNeill, and Jon Wagner, senior manager of battery technology and materials analysis, etc. Matthew Schwall, head of field performance engineering, left for Waymo on the 14th. Doug Field, senior vice president of engineering, suddenly took a long vacation. Secondly, the Tesla accident was frequent. The supervisory unit was involved in the investigation of four different cases to clarify whether the accident was caused by the Autopilot system or battery technology. However, the relationship between Tesla and the investigation unit deteriorated in recent months. Tesla originally participated in the investigation of the Model X fatal crash, but was safely transported by the United States. The Commission (NTSB) expelled the investigation team. Tesla had previously stated that the national road traffic The NHTSA believes that Autopilot can help reduce the risk of vehicle collisions, but NHTSA later refuted Tesla's claim that the investigators had never actually tested Autopilot. Furthermore, Tesla’s financial situation has attracted a lot of attention. Shortly after that, it will be stretched. At the end of 2017, Tesla had a cash balance of 3.4 billion U.S. dollars and a debt balance of 9.4 billion U.S. dollars. With the Tesla part of the debt soon to expire, the production of Model 3 and Roadster upgrades, the new Model Y and Semi are needed. More money to make, the current funding is not enough to meet soon. Musk again stressed in the first quarter earnings presentation, Tesla does not require additional issuance of shares or bond financing. But financial columnist Jim Collins recently pointed out that Tesla has taken Some measures that would not be used by financially-funded companies, including the establishment of a special unit for specific debts, mortgages to Fremont plants, etc. Finally, the bottleneck of Model 3 production. Model 3 is Tesla’s first affordable car for the general public. In many ways, it is also the key to the success of Tesla in the future. However, Model 3 is mass-produced now on Tesla It is still an unreachable goal. Tesla's original target was to produce 2,500 vehicles per week before the end of the first season and it was not fulfilled. Now Tesla promises to produce 5,000 vehicles per week before the end of the second quarter, but this is The goal that should be achieved in 2017. In addition, the safety issues of the production line workers, the unsatisfactory upgrading of factory automation, and the tensions with suppliers such as Panasonic have all made Tesla even worse.
