On May 14, Chen Ting, President of Communication Business Department of Jingdong Mall, and Li Kaixin, President of 360 Mobile Phone, renewed a two-year strategic cooperation agreement at JD.com headquarters in Yizhuang, Beijing. 'As the most important strategic cooperation partner, the 360 mobile phone products will Giving priority to the launch of Jingdong! “ Li Kaixin expressed at the scene that in the future, the two sides will also integrate their respective advantageous resources, and develop in-depth cooperation around unbounded retail and IoT to write a new chapter for mutual benefit and win-win results.
Jing Ting Mall Communications Division President Chen Ting and 360 Mobile President Li Kaixin
Since its inception, 360 mobile phones and JD.com have maintained a deep and cooperative relationship for many years, and have repeatedly made great achievements in a variety of innovative marketing models. They continue to surprise consumers. In April 2016, the two parties signed the annual strategic cooperation and formulated The sales target of 4 million units; In the same year, in November of the same year, 360 Company Chairman Zhou Hongyi reached a new cooperative mode with Jingdong Group Chairman and CEO Liu Qiangdong when he participated in 360 mobile phone Jingdong Brand Day activities. Jingdong Group established a 360 mobile phone work area exclusively. Responsible for the promotion of 360 mobile phones; In May 2017, the two parties signed a strategic cooperation agreement again, and jointly reached the goal of selling 3 million N-series mobile phones. In August of the same year, the two parties reached a comprehensive strategic cooperation to jointly launch the “Kingchi Plan”, regardless of the product. Promotion or channel construction, JD.com all push 360 phones to become 'performance king in competition'!
Driven by Jingdong’s empowerment, 360 mobile phones launched the explosive N5 in 2017, and subsequently launched the N6, N7 series of products. In particular, the N7, exclusive launch in the JD.com channel, not only achieved high product quality of 98%. JD.com's positive rate and sales were extremely strong, which drove the overall growth of 360 mobile phones on the JD.com platform. According to the JD.com sales data, during the 618 All-China Mid-Autumn Shopping Festival in 2017, 360 mobile phone sales increased by 127% year-on-year. Accumulated total sales ranked the top four domestic mobile phone brands; 11.11 period, 360 mobile phones even without new products in the case, 3 hours exceeded the 2016 11.11 full-day sales, the day sales ranked domestic mobile phone brand before 4, cumulative total Ranked in the top five sales rankings; During the Jingdong Super Brand Day on December 14, 2016, the 360 mobile phones N6 Pro, N6 and N6 Lite were unanimously approved by consumers and seized RMB 1500-1999, RMB 1,000-1499 and 500- respectively. 999 yuan price segment sales champion seats.
According to the strategic cooperation agreement signed this time, JD.com will continue to enjoy exclusive rights to launch 360 mobile phone follow-up products, and will integrate omni-channel resources to fully empower 360 mobile phones in supply chain, finance, big data and product planning. The future orientation of the 360 mobile phone is: Always be the king of performance in competing products. Jingdong will use this as a goal to provide customized operation and marketing services for 360 mobile phones, and also provide strong support for opening the offline market.
At present, the domestic smart phone market is in a white-hot state. Jingdong believes that for emerging mobile phone brands such as 360 mobile phones, the specialization route is obviously more practical at this stage: Focusing on online, sales are directly facing the world. Users, thus seeking to put limited resources and more energy on product R&D, innovation and service, are more realistic and effective strategies.
'This time the strategic cooperation with the 360 mobile phone renewed is a concrete embodiment of JD’s brand empowerment strategy in the era of unbounded retail. JD.com will not only continue to rely on its strong comprehensive strength to escort the 360 mobile phone, but also complete the 'from the product retailer'. The strategic goal of the transformation of brand service providers. 'Chen Ting said: 'Jingdong believes that both parties will jointly create more and better products and services, so as to achieve complementary strengths, and ultimately achieve cooperation and win-win!
On May 14, Chen Ting, President of Communication Business Department of Jingdong Mall, and Li Kaixin, President of 360 Mobile Phone, renewed a two-year strategic cooperation agreement at JD.com headquarters in Yizhuang, Beijing. 'As the most important strategic cooperation partner, the 360 mobile phone products will Giving priority to the launch of Jingdong! “ Li Kaixin expressed at the scene that in the future, the two sides will also integrate their respective advantageous resources, and develop in-depth cooperation around unbounded retail and IoT to write a new chapter for mutual benefit and win-win results.
Jing Ting Mall Communications Division President Chen Ting and 360 Mobile President Li Kaixin
Since its inception, 360 mobile phones and JD.com have maintained a deep and cooperative relationship for many years, and have repeatedly made great achievements in a variety of innovative marketing models. They continue to surprise consumers. In April 2016, the two parties signed the annual strategic cooperation and formulated The sales target of 4 million units; In the same year, in November of the same year, 360 Company Chairman Zhou Hongyi reached a new cooperative mode with Jingdong Group Chairman and CEO Liu Qiangdong when he participated in 360 mobile phone Jingdong Brand Day activities. Jingdong Group established a 360 mobile phone work area exclusively. Responsible for the promotion of 360 mobile phones; In May 2017, the two parties signed a strategic cooperation agreement again, and jointly reached the goal of selling 3 million N-series mobile phones. In August of the same year, the two parties reached a comprehensive strategic cooperation to jointly launch the “Kingchi Plan”, regardless of the product. Promotion or channel construction, JD.com all push 360 phones to become 'performance king in competition'!
Driven by Jingdong’s empowerment, 360 mobile phones launched the explosive N5 in 2017, and subsequently launched the N6, N7 series of products. In particular, the N7, exclusively launched in JD’s all channels, not only achieved a high quality of 98% due to its excellent product quality. JD.com's positive rate and sales were extremely strong, which drove the overall growth of 360 mobile phones on JD.com platform. According to Jingdong sales big data, during the 2017 618 All-China Mid-year Shopping Festival, 360 mobile phone sales increased by 127% compared to 2016. Accumulated total sales ranked the top four domestic mobile phone brands; 11.11 period, 360 mobile phones even without new products in the case, three hours exceeded the 2016 11.11 full-day sales, the day sales ranking domestic mobile phone brand top four, cumulative total Ranked in the top five sales rankings; During the Jingdong Super Brand Day on December 14, 2016, the 360 mobile phones N6 Pro, N6 and N6 Lite were unanimously approved by consumers and seized RMB 1500-1999, RMB 1,000-1499 and 500- respectively. 999 yuan price segment sales champion seats.
According to the strategic cooperation agreement signed this time, JD.com will continue to enjoy exclusive rights to launch 360 mobile phone follow-up products, and will integrate omni-channel resources to fully empower 360 mobile phones in supply chain, finance, big data and product planning. The future orientation of the 360 mobile phone is: Always be the king of performance in competing products. Jingdong will use this as a goal to provide customized operation and marketing services for 360 mobile phones, and also provide strong support for opening the offline market.
Currently, the domestic smart phone market is in a white-hot state of competition. Jingdong believes that for emerging mobile phone brands such as 360 mobile phones, the specialization route is obviously more practical at this stage: Focusing on online, sales directly face thousands of Users, thus seeking to put limited resources and more energy on product R&D, innovation and service, are more realistic and effective strategies.
'This time the strategic cooperation with the 360 mobile phone renewed is a concrete embodiment of JD’s brand empowerment strategy in the era of unbounded retail. JD.com will not only continue to rely on its strong comprehensive strength to escort the 360 mobile phone, but also complete the 'from the product retailer'. The strategic goal of the transformation of brand service providers. 'Chen Ting said: 'Jingdong believes that both parties will jointly create more and better products and services, so as to achieve complementary strengths, and ultimately achieve cooperation and win-win!
