Hammer Technology released the flagship mobile phone nuts R1 and PC nut TNT workstations at the Bird’s Nest on the evening of the 15th. After the press conference, Hamming Technology CEO Luo Yonghao did not appear due to physical reasons. Hammer Technology COO Wu Dezhou said in an interview with the media. , The focus of future hammer technology will still be on the mobile phone. He also said that the innovation of the hammer on the phone does not match the current sales, but the hammer will focus on doing a good job, the future visibility will naturally be improved.
At the press conference on the evening of the 15th, Hammer Technology first released a new flagship product series, the Nut R1, starting at RMB 3,499. The highest price of 8G RAM+1T ROM version was RMB 8848, setting a price for hammer mobile phone products. New record. Wu Dezhou explained in an interview that currently there are few mobile phones on the market with 512G storage, and even 1T is not. The highest cost of the chip R1 itself is very high, so this price is not high.
Why did the new flagship not continue the previous T series naming? Luo Yonghao explained at the press conference that according to third-party research findings, compared to the hammer brand, users prefer nuts. Therefore, all hammer mobile phone products in the future, including low-end and high-end will be unified. Uses the nuts brand. But the company name still keeps hammer technology unchanged.
In fact, the nuts series is also an important support for hammer technology. The original T1 and T2 and the subsequent M series did not meet the expectations of Hammer Technology in sales. In 2015, Hammer Technology launched the Nut brand, which is mainly for young people. Pricing is also targeted at mid-to-low end. After the release of Nut Pro in 2017, this product became the first Hammer Technology mobile phone to produce more than one million units. Hammer Technology subsequently released Nut Pro 2 and Nut 3 series products.
Luo Yonghao announced at the press conference that Hammer Technology has achieved profitability. The nut series that contributed major sales should be indispensable.
Hammer Technology's second paragraph is also the product that Luo Yonghao has spent the main energy to explain is the PC nut TNT workstation. Luo Yonghao introduced that the computer takes the combination of fingers, voice, intelligence, artificial intelligence, graphical interface interaction, will be great Improve office efficiency.
Wu Dezhou said in an interview that the efficiency of voice input is indeed higher than that of the mouse and keyboard. 'On the phone, I can't live without it now, basically using my mobile phone at work.' Wu Dezhou said.
However, because the personal computer is based on the Android system, the compatibility and adaptability of some office software also become a problem. Wu Dezhou said that in the adaptation problem, the Nut TNT workstation is first adapted to the application related to the office scene, and the follow-up will be more open. Many interfaces allow the software vendor to adapt; for other relatively specialized software, after the system matures, it will also consider the adaptation.
Luo Yonghao spent most of his time at the conference on the Nut TNT workstation, but Wu Dezhou said that the main direction of Hammer Technology will still be on mobile phones. He also believes that Hammer Technology's innovation and current sales are Unmatched, 'This shows that we still have a lot of work is not done, there are too few people who know the hammer, and there are too few innovative people who know what the hammer has.' Wu Dezhou said, Hammer Technology will also do more in marketing and sales. With more work, after the visibility of the hammer is improved, the hammer's innovation and sales volume can gradually become proportional.
However, in the overall decline of the Chinese smart phone market, he believes that Hammer's response should still focus on providing more innovative products, including mobile phones and other smart products. 'First, focus on innovative products. Perhaps one day you will find that you will be more aware of it, and even a lot of companies are not.
For 5G, which is thought to be perhaps the smart phone manufacturer's recession savior, Wu Dezhou said that Hammer Technology is also working closely with Qualcomm. He disclosed that Hammer Technology is also following up with 5G's latest technology. The 5G terminal will be launched as soon as next year. .