On May 10th, Tencent Video and Jingdong Appliances, JD Smart announced a deep strategic cooperation. The two sides through the integration of resources, launched a new smart TV products, using AI technology to achieve intelligent voice control, 'see and buy'. As a smart home The large-screen TV occupied the important position of the living room. The cooperation between Jingdong and Tencent to buy and watch will break the shopping boundary.
Detailed explanation of 'AI voice + look-and-buy' mode
Referring to the “seeing and buying” model, according to Zhou Yi, head of the JD’s Smart Business Unit, “Looking and buying” it is based on the interactive way of voice, directly speaking the product details, and making purchases, which is more on the right track than the original search page. Find a product category, find what we want, make shopping more convenient and concise.
Jung-dong Intelligent Business Department Director Zhou Hao
At present, there are two kinds of scenarios for triggering while watching: one is to implement an implant or pre-produced content within the video and resources; the other is a boot-up screen of the TV, to suspend the pre-positioned advertising space in the screen. However, as he It is said that the current cooperation is more like a vertical experiment of the speed shopping scene. The results also require the user to experience it personally.
The voice service is mainly provided by Tencent. Zhao Wei, general manager of Tencent's video parlor product department, told reporters that the AI field is now a top priority for Tencent. There are currently three business groups in the company doing AI-related research. This cooperation brings together the current core of the company's AI technology. It is equivalent to the entire project and brings together several BGs' bottom-level capabilities to form a complete set of solutions.
On the one hand, the video service provides customers with relatively complete instruction operations, such as searching for a movie, or some global instructions. The sound is loud and fast, fast forward and rewind. On the other hand, it is to extend beyond the video. Talk about news, watch stocks, watch the weather, etc.
In the future, we will also build with JD.com the ability to connect the home IoT, not just control the TV as a single piece of hardware, and connect more facilities in the home, including lights, air conditioners, curtains and more.
Cooperation content is treated equally
In terms of content, the cooperation customization machine is mainly Tencent's content. Zhao Wei, general manager of Tencent's video parlor products division, said that the manufacturers now covering content cooperation have already included the top five domestic manufacturers of these traditional TV sets, including TCL. Changhong, Konka, Skyworth, Hisense, etc. As one of the Internet TV brands, LeTV is actually an important partner in the extension of Tencent's video content in the living room. Therefore, all the output of our content during this process is Equal treatment.
In the future, large-screen TVs will occupy an important 'position' in the living room
With the development of artificial intelligence, smart homes will be the future development trend, and large-screen smart TVs are an important entrance. It will realize the way to change the interaction between people and the entire big screen. The big screen will solve the problems that many mobile phones cannot do in the future. For example, based on this voice and television shopping, Zhao Wei judged that in the next 3-5 years, even if the e-commerce of the mobile phone or the PC is further developed, TV shopping or 'seeing and buying' still has the necessity of its existence, and even monopolizes. In addition to the shopping trends mentioned above, the screen will be ubiquitous in the future, and it will be one of the important control centers for families.
