From 1938, after the United States produced the first clothes dryer, dryers have been used in the world for nearly 80 years. In the United States, the combined usage rate of washing machines and free-standing dryers reached 1:0.9, Europe. It is 1:0.6. But in China, this figure is only 0.1%.
In order to promote the popularity of clothes dryers in China, on May 16th, home appliance chain giant Gome and Yongle of Shanghai joined hands with mainstream clothes dryer brands in Shanghai to hold the theme of 'No fear, Huang Meitian, new net of dry clothes'. 2018 Shanghai 2nd Dryer Festival kick-off ceremony. At the meeting, Geng Yong-shi, General Manager of Gome East China, Sun Xuhai, General Manager of Shanghai Yongle, Wang Yan, General Manager of Shanghai Gome, and Siemens, Bosch, Haier, Casa Dee, Little Swan, Panasonic, Samsung, Midea's 8 major dryers manufacturers, Gome and Yongle jointly explore 2018 dryers consumption trends.
At the same time, Gome and Yongle announced that from May 18th to June 20th, the 2018 2nd Dry Clothes Festival will be jointly launched with famous brands from above, Siemens, Bosch, Haier, Casa Di, Little Swan and other brands The dryers went straight down. In addition, Gome will also provide consumers with a complete set of solutions for dryers and family homes, and conduct free trials of dry clothes at all Gome stores in the city. A series of convenience activities.
Change the way of life
At present, the domestic consumer market is setting off an unprecedented upsurge of upgrading. With the improvement of people's economic level and quality of life, green health, convenient and comfortable high-end home appliances are increasingly being selected by many families, and many consumers are more willing to promote life. To pay for quality, on the other hand, the pace of urban life is accelerating, the environment is becoming more and more unfavorable, and people’s lifestyle is gradually changing. Therefore, smart, convenient appliances solve the troubles of life simply and efficiently, and become more crowds. Preferred.
At the same time, in recent years, smog and haze have spread throughout the country, and air pollution has been aggravating. Shanghai is in the season when the rainy season is approaching. It also causes serious problems for drying clothes. In addition, urban management and urban living conditions are limited. The household hygiene needs of specific groups, such as infants and young children, also force consumers to gradually change the traditional balcony and outdoor drying habits. All of these are invisible and rapidly creating new consumer demands.
The dryers that meet these characteristics are the products of the new era under the background of China's consumption upgrade. In fact, many European and American countries have popularized and used dryers in their homes, and the dryers are intelligent and healthy. The characteristics of convenience, beauty, large capacity, etc., truly revolutionized people's washing and drying lifestyle.
In 2016-2017, dryers have achieved rapid growth in the Chinese market. Sales data from Gome's SAP shows that in 2017, the sales volume of GOME's national dryers has reached 102.6 million yuan, accounting for the entire dryer market. 30.1%. According to statistics data from Yikang, from the perspective of product capacity and price, dryers with prices of more than 8 kg and prices of RMB 5000-8,999 are more popular among consumers, accounting for 80.3% and 64.6% respectively. In 2020, the sales of dryers will exceed 250,000 units.
Efficient sterilization effect Dryer into a healthy life
Experiments have shown that molds can be killed at high temperatures for at least 10-15 minutes. However, some fungi are resistant to high temperatures and need to be killed in a more professional manner. Therefore, ordinary balcony drying clothes can not really achieve the sterilization effect.
The Household Appliances Analysis and Testing Center of the China Household Electrical Appliances Research Institute has disclosed the results of tests on clothes dryers for the first time. The sterilization rate of Escherichia coli and Staphylococcus aureus in the six prototypes reached 99.9%, which is in line with “Home and Similar Uses”. "The antibacterial function of the clothes dryer, technical requirements and test methods for sterilization", which shows that the household clothes dryer's sterilization capacity is sufficient to meet the daily use of the family, can effectively avoid the potential danger caused by improper drying of clothing.
The sterilization effect of different rated clothes capacity dryers (data)
No. rated capacity test program test results
Escherichia coli Staphylococcus aureus
Kill rate
16.0kg Sterilization> 99.99%> 99.99%
27.0kg Sterilization> 99.99%> 99.99%
36.0kg cotton and linen + special> 99.99%> 99.99%
46.0kg of cotton and linen + special 99.94% 99.94%
57.0kg sterilization 99.93% 99.92%
68.0kg sterilization 99.94% 99.91%
——Source: China Household Electrical Appliances Research Institute
According to Yang Yue, senior product manager of Bosch Electric Appliances (China) Co., Ltd., the overall R&D of clothes dryers at this stage presents low energy consumption, low noise, large capacity, more care for clothes, and a more luxurious appearance. Clothes drying machine not only saves time and effort but also bactericidal and dustproof, which is in line with the current consumer pursuit of quality and healthy life concept.
As for the future prospects of dryers in the Chinese market, Hai Hai, general manager of Haier China Dryer, said that Haier, as a veteran appliance manufacturer, has conducted in-depth research on dryers, and Haier is optimistic about the development prospects of dryers in China. It will also promote the popularization and promotion of dryers with Gome, allowing consumers to enjoy the comfortable life brought on by dryers.
Building 100 Experience Zones
In fact, factors that hinder the development of dryers in the Chinese market are not only the drying habits, but also because Chinese consumers do not have a correct understanding of dryers. Therefore, the key to accelerating the promotion and popularization of dryers in China is to Allows consumers to understand the dryer and experience the advantages of the dryer in the commodity application scenario.
Yu Yong-Zhi, general manager of Gome East China Region, pointed out that offline stores have inherent advantages in terms of product experience, professional shopping guide and perfect after-sales service. At the same time, relying on big data analysis, Gome accurately grasps consumer demand, thus promoting high Rapid expansion of technology and home appliance products. At present, Gome and Yongle have completed the building of the dryer experience area in more than 100 stores in Shanghai. At the Gome Home Appliance Experience Center, Gome Ximen Chaoqi Store, Gome Yishan Chaoqi Store, Gome Changning Super flag stores, Yongle Laoximen, Yongle Hujing Store, Yongle Deping Store and more than 100 stores have opened high-end clothes washing and dressing experience centers. The original commodity trading scenes are converted into commodity application scenarios. Consumers enter GOME. , Yongle line shop, you can experience the whole process of clothing drying in the shop experience center.
At the same time, in order to further promote the popularity and promotion of clothes dryers, more consumers will enjoy the convenience and health brought about by the quality of life of clothes dryers at affordable prices. Gome, Yongle will be on May 18 to On June 30th, together with Siemens, Bosch, Haier, Casa Di, Little Swan, Panasonic, Samsung, and Midea, eight major mainstream clothes dryer manufacturers jointly launched the 'Second Dry Season' event.
Gome, Yongle's vigorous popularization and promotion of dryers also won the support of the dryer manufacturers. During the event, Gome, Yongle Store High-end Washing & Cleaning Center will provide 'free drying activities' on site, 'dryer 30 days. Free trial activities', '1 yuan scan code to enjoy a full range of services', so that consumers can go to the nearest United States, Yongle stores to experience the effect of dry clothes, but also enjoy free home design family dryer washing designer set of services, and Get a free matching bracket for your item.
At the same time, purchase Samsung designated clothes dryer, enjoy 30% discount for Samsung designated washing machine; buy Casa Di fiber Connaught (washing machine + dryer) send 128G Apple iPad 1; purchase designated beauty, Little Swan dryer enjoy half price discount , Buy any washing machine and then buy a heat pump dryer to enjoy straight down 1000 yuan discount.
During the event, purchase designated Bosch, Siemens dryers will be given a value of 1188 yuan WMF single handle pot; buy any Siemens clothes dryer + Siemens any household electrical appliance products, WMF single product pot was a gift; all to the United States Yongle store Bosch, customers of Siemens showrooms can participate in 'free drying activities' or 'dryer pilot trial activities'; recommended by Bosch, Siemens after-sales staff, with an additional employee value and service report, can receive an additional value of 188 Yuan's kitchen tools 5 sets.
People in the industry believe that with the increase of residents' income and living standards, consumers’ pursuit of quality and healthy life coincides with the concept of health, comfort, and sterilization that the clothes dryer demonstrates. Gome Yongle'2018 2nd The Dry Clothes Festival's event captures market opportunities, and through the use of product-based experiences created by Gome and Yongle's physical stores, the dryers are freed from the icy data on the Internet, allowing more consumers to dry clothes. The machine has more and deeper understanding and understanding, let the dryer into the consumer's life, effectively improve the quality of life of each family, liberate the balcony, let more families enjoy the health and comfortable life brought by the clothes dryer. .
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