On May 14th, 2018, in the context of 'New Retail', 'Hisense New Retail Flash Store' debuted in Hangzhou's Pro-Orange Lane. Hisense E-Commerce, Lynx Consumer Electronics, relevant person in charge of Tmall Brand Marketing Center, and all walks of life Media friends gathered at the event of the new retail strategic cooperation conference of Hisense Lynx's pro-Orange, to witness the new retail strategic cooperation.
In the 2016 Ali Yunqi Conference, after Ma Yun proposed the concept of 'new retail', various industry sectors have joined the layout. Hisense, who has always believed in the change, relied on 49 years of market accumulation and technical strength to make a decisive move at this moment. The last wave of flashing new oranges.
In conjunction with the identity of the official sponsor of Hisense World Cup 2018, and the product strength of the FIFA World Cup-designated TV, the new retail flash shop is full of Hisense's World Cup marketing atmosphere.
Here, Hisense collaborates with Ali's Tmall e-commerce platform to help the World Cup and build the Hisense 514 Lynx Super Brand Day, to jointly promote smart POS+ online and offline membership programs, and assist Hisense to upgrade stores in high-speed rail, airports and other places. In 2018, the company upgraded 100 stores of Hisense stores or built new wisdom stores, and strived to realize sales of smart stores over 100 million yuan.
At the launching ceremony, a huge LED screen showed "Football Dreams Are Clearer". This was the first time that Hisense teamed up with Tmall to go to Hisense Chenjiaba Elementary School in Mianyang City, Sichuan Province to record a section about 'football dream'. The film.
The protagonist of the film, Chen Jiba’s children, also came to the scene. It was quite touching that “Fan Zhiyi”, which was used by Chen Jiaba’s children as idols, also appeared at the conference site. Live ball teaching, football match will be The conference pushed to a climax.
In this new retail strategy cooperation conference, Hisense also specially invited the famous woman Lolita Ma Jianyue in the "Extremely Wonderful Convention" to come and help the team. With the help of the power of change, he and Hisense voiced their dreams together.
The World Cup will never be absent, chasing dreams will always be realized. Hisense will be presented to the Hisense Chenjiaba World Cup custom TV. He hopes that Hisense TV can open another door for them to understand the dream of football and make every football dream clearer.
In addition, there is a heavyweight egg at the press conference, a World Cup finals package containing a super luxury tour. Opportunities are always reserved for those who are prepared, and when you are constantly working towards your dreams, you can Lottery chance to win, this opportunity to experience the events of the game will also hit you.
With the World Cup counterparts, together to dream football. Believe that Hisense and Ali's jointly built Hisense 514 Lynx Super Brand Day, can make each dream more powerful.
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