Ultimate, streamlined, integrated TCL X5 is the ideal place for the new contemporary elite

Jin Yongsheng: The moving part of design lies in the precious resonance behind the story.

'The new elite crowd is more open-minded, independent of tradition, self-independent, and the designer's job is only to realize for them space that can carry another one.'

The hottest vocabulary nowadays is China's 'new elite crowd', not to mention only a few 'new' characters in front of the 'elite crowd'. The two generations are very different from each other in their pursuit of a better life. The traditional sense of the elite At the top of the social food chain, wealth resources, human resources, knowledge structures, etc. all rely on money for accumulation. New elites are different. They have the same wealth as the old elite, and at the same time have higher ideological pursuits. With their own Ability to win a place in the society, and strive to achieve their own value of life.

In order to explore the trend of China's new elite life, we found the founder of Republican Design, the founder and design director of JINDESIGN Space Design Firm, Jin Yongsheng. As the leading figure in the design industry, he has been dedicated to creating an ideal private home for the contemporary elite for over 10 years. Established a communicative organization with independent thinking and design freedom to lead the first group of Chinese private house designers to participate in the research and exploration of the Chinese elite lifestyle. His impressions to customers are professional, rational, and able to analyze without hesitation. The psychological appeal behind the owner’s space appeal and insight into the possible changes in the future life of the new elite.

"Jin Yongsheng, Founder and Design Director of JINDESIGN Space Design Office"

However, reading minds is not necessary for the new elite, because such owners tend to describe their inner thoughts very intuitively to designers, such as what he will talk about in the living room and who participate in the conversation. How does the social function achieve and so on. Compared to the 'how to put a sofa TV' and 'What kind of stone do you use?', the new elite is more concerned about how their actual life takes place in specific clear scenes.

Jin Yongsheng also told us that 'the new elites are different from the elites of the past regardless of their values ​​or life attitudes. They are dominant players, have strong decision-making abilities, have clear goals for individual housing, and pursue a high degree of self. When they communicated with me, they not only talked about concepts, but also described the scenarios they wanted to implement.

"Jin Yongsheng Design Works"

Ultimate, streamlined and integrated

One's understanding of living is closely related to his own growth experience. China's contemporary affluent class no longer needs classical ornate decorations to express wealth, but instead seeks ultimate simplicity and comfort, and design resonates deeper with his own soul.

With the rapid development of China’s economy, many new upstarts emerged in the Internet industry and entertainment industry. These people became a very important component of the current new elite. They demonstrated the characteristics of freedom, integration and internationalization. For example, Kim Yong-Sang once had a The customer, who is the initiator of the Perfect World, is a typical high-knowledge crowd. When she finishes her own private housing project, she has no style boundaries and no rules and regulations.

"Jin Yongsheng Design Works"

'In the past, the home of elites was one thousand people. In the future, the new elite's home is thousands of people. The home is their projection of another self.'

They only need a space that can incorporate their loved ones to replace those luxury homes that have been incompatible with their own growth. This also means that the direction of sustainable development of design is the return of art and culture.

"Jin Yongsheng Design Works"

Art is life

The private house designer's job is to realize the family's dream for the owner. To create a comfortable space for the owner, the designer must first clarify its own service role and professional nature, and deeply understand the dual pursuit of customer life and spirit.

The new elite owners mostly live in cities like Kitakami-Kan. They have a fast pace of life and work pressure. Externally, they often appear as business elites, but when they return home, they only need a streamlined space that can be relaxed and reflect some Their own aesthetic taste. In their eyes, objects are no longer only functional in space, but also have design, artistic temperament, and home furnishings must be as pleasing as accessories.

"Jin Yongsheng Design Works"

Therefore, Kim Yong-Sheng in his "return" Beijing Villa design, for the people's longing for the implicit and courtesy, for the owners to create a warm and bleak living environment. The living room's floor-to-ceiling windows to break the gap between indoor and outdoor, the small courtyard in the wind The sound of the bird's shrub is introduced into the interior of the house. Even if you are in the room, you can still feel the spring breeze, the early spring feast of birds and flowers.

The appeal of design lies in the precious resonance behind the story.

In the future, the new elite will still be at the forefront of society. Their ultimate pursuit of quality of life will continue to promote the development of social products.

Whether it is space or product, design can reveal the power of the soul only when it satisfies the function.

The new elites nowadays are well-educated, constantly transforming between Eastern and Western cultures, have a good aesthetic sense, are very sensitive to the details of the craftsmanship, the details of the material, the texture, and have a good taste.

In order to deeply interpret their needs, TCL TV launched the 'Shame on the Face - 2018 New Face to Face Face-to-face' theme salon sharing event at the Beijing DOMUS TIANDI. Designer Kim Yong-sung attended and shared her on the forum. “The Evolution Trend of Chinese New Elite Portraits and Lifestyles”, “New Age Elite Lifestyles and Values”, and “Design Trends of the Future Elite Private Homes”, while also appreciating the TCL X5 TV from different perspectives.

"TCL X5 Quantum Dot TV in the Living Room"

He believes that the X5 is reminiscent of the ultimate goal of the Chinese elite in terms of simplicity, comfort, beauty, and ultimate pursuit of quality. Simplicity is not simple, but simple and precise. This simplicity and refinement is reflected in detail and quality. The pursuit of the ultimate. TCL X5 Quantum Dot TV as a viewing tool itself, in the audio-visual color greatly enhance the audience viewing experience.

Moreover, its comprehensive screen display gives the impression that there is no marginal limitation on the perspective of the picture, which gives people a feeling of openness. This coincides with the continuous exploration of the new elite by the vast world. The application of the tiled flying cymbal structure to the extended design of the two ends of the acoustic performance The beauty of the fusion of industry and architecture.

"TCL X5 Audio's wattage flying design"

The definition of the simplified TCL X5 is still very accurate. The refined lines, the slim body, the details and texture of the metal wire drawing process, the moist walnut is like giving a touch of refinement and emotion to this technological industrial product. X5 highlights the beauty of future technology and reveals the eternal temperament of the classics. These are very much in line with the values ​​of the new elites of the moment.

"TCL X5 Quantum Dot TV"

As Jin Yongsheng said, the design is unbounded, with undisputed design, ultra-thin body, full-surface curved screen, tiled fly cornice design, floating aerial base, TCL X5 is undoubtedly the brightest home in the new elite living room. Products.