On May 15, 2018, Hammer Technology held a grand new product launch in the Bird’s Nest. The number of participants reached 30,000, and Hammer Technology's ticket sales revenue reached 4,848,500 yuan, which is almost regarded as the largest number of technology products released. One of the events of the conference. Two major products were released at the conference: First, the regular update - Nut R1 mobile phone; The second is the Nut TNT workstation, which brings people a revolutionary experience. Let's take a look at the old Luo's 'gold sentence' at the press conference to see if this time really is what he said. For this world, we have brought us a revolutionary product.
'This year is the sixth anniversary of Hammer Technology. In 2012, when we established this company, we knew we would be a very different company, but we didn't expect it to be so different.'
Hammer Technology has gone through six years, but this is not really flat in six years, from the first generation of difficult-to-produce T1, to the thousand-dollar nuts, to the old Luo, which feels no characteristic M1, to the more mature nuts Pro 2 and nuts. 3 mobile phones. Hammer has been doing the ultimate exploration of user experience.
Then Luo Luo quickly released a new nut flagship machine - nut R1, changed to use the Qualcomm Snapdragon 845 platform, equipped with up to 8GB of memory, a maximum of 1TB of body storage, 3499 from the sale, 8GB+1TB The configuration version has reached 8848 yuan, which is the most expensive mobile phone in the history of hammer technology. Of course, this configuration of up to 1TB is also justified.
After 12 years of establishment, I would like to say: From the very beginning when we were established, we always wanted to be such a great company as Sony in the era of Akio Morita or Apple in the era of Jobs, and to be a great company. , it is necessary to make great products. The ideal is always ambitious, which is why although we are ridiculed all the way, we still pursue different things.
Therefore, Lao Luo is about to publish the "redefining the next decade of personal computers" - Nut TNT workstations. Luo Yonghao mainly introduced the three major functions of the Nutis TNT workstation Smartisan OS in the conference: TNT (Press Live to talk, CRYSTAL BALL and POKER DEALER.
TNT, 'press and hold' As the name implies, it means to increase the efficiency by means of voice interaction after pressing and holding a specific position, such as holding down the text and changing the font, color and other attributes of the text through voice commands.
CRYSTAL BALL (crystal ball) intelligently generates PPT information for you through AI algorithm.
POKER DEALER (Tenderer) uses the large screen of the Nut TNT workstation to search and send text messages while displaying a variety of information to increase usage efficiency.
At the same time, in the prevalence of instant messaging tools, the hammer also introduced us with a highly efficient Bullet Messeager (Bullet SMS) software, which uses the interaction of the dealer to achieve an ultra-efficient communication experience.
'These three system-level interactive solutions will guide the design of human computing platforms for the next decade or even decades.'
It can be seen that Luo Yonghao has confidence in the design of his interactive program. However, at present, we see that the functions presented by Lao Luo are basically light business styles. As some heavyweight productivity applications, similar to AE in PS, etc., Hammer Technology also Not yet involved. Like the TNT interaction, it still needs to rely on a quiet working environment to bring in correct speech recognition input. The CRYSTAL BALL and POKER DEALER functions require strong software algorithm support.
'I am doing this company is to change the world, not to earn your stinky money'; 'Early is the Red Sea or the Blue Ocean is not important to us, we look at the distant sea.'
At the end of the press conference, Lao Luo said a few words of emotion, which shows that his own ideal goal is very high, and he also insists on not doing short-sighted people. The goal of hammer technology will be the distant sea. Finally, let's take a look at The prices of the two products brought to us by this hammer release will be 3,499 yuan for the regular version of 6GB+64GB for R1 nuts, 3999 yuan for 6GB+128GB, 4499 yuan for 8GB+128GB, and 8GB+ for top version. 1TB price of 8488 yuan; nut TNT workstation monitor version only 9999 yuan in the early stage, later will launch one machine version price 14999 yuan.
The two products brought to us by this hammer technology conference, Lao Luo said that it is revolutionary, but in my opinion, their application level is still too narrow. The function that Lao Luo demonstrated for us at the conference Nothing more than editing a few simple Office files and sending text messages. It is not a precedent for the mobile phone to connect to a monitor to transform an office device. Samsung's DEX docking station has long been an Android pioneer. Of course, we can't deny that hammers are used for interactions. Efforts, but over 10,000 in sales price, I believe there will be some resistance to the promotion. For the prospect of Android workstations, I think we need to be cautiously optimistic. I believe the hammer will be more perfect. However, the nut R1 is just a From the point of view of mobile phone products, the beauty's comprehensive screen, the current top configuration, and the unique interactive features of Smartisan OS, I believe that it is indeed possible to take a different path when mobile phones are increasingly homogenized.