Hitachi Washing Machine had problems again, but this is not surprising. In recent years, Hitachi Air Conditioning and Hitachi Washing Machine have repeatedly been exposed to product quality problems, which once again refract that this once Japanese home appliance giant has been accelerated in China's first-tier market. Collapse. Even more exposure to Panasonic, Sharp and other Japanese home appliance companies will lose their way into the future.
The State Administration of Market Supervision released the second batch of 27 product samples including casual wear, household electric washing machines and other products in 2018. The total spot checks in Shanghai, Jiangsu, Zhejiang, Anhui, Shandong, Guangdong, Sichuan and other 7 provinces and municipalities directly under the Central Government 54 batches of household electric washing machines produced by 54 companies, 12 batches of products did not meet the standard requirements, unqualified product detection rate of 22.2%.
It is understood that in this spot check, 24 items such as the unit's power consumption, unit water efficiency, cleaning ratio, rinsing performance, moisture content, continuous disturbance voltage, and continuous harassment power were inspected. The project involves protection against access to live parts, input power and current, mechanical strength, structure, power connections and external cords, rinsing performance, cleaning ratio, continuous disturbance voltage.
The companies listed on the list include many well-known Chinese and foreign companies and brands. Among them, Shanghai Hitachi also failed to qualify for continuous disturbance voltage indicators. For washing machine products, the failure of this project will affect the stability of the product use process and Reliability. The long-term occurrence of this situation does not solve, will cause the service life of the washing machine to shorten.
In recent years, this has not been the first time that Japanese household appliances have entered the quality black list. Including Japanese air conditioners, they all went on the quality black list, indicating that Hitachi’s domestic and global home appliance industry has been in a development stage of 'continuous retreat' in the round, lacking a big deal. The investment in technological innovation, the lack of continuous market operations improvement, is the 'raw old'. The past old products, old technology, rolling development in the current market competition, lack of stamina.
In the highly competitive global appliance market, Hitachi has not found the ability and foundation to survive. At the same time, Hitachi’s overall business transformation has affected the appliance business. Hitachi’s strategic core business was long ago. Reduced degree.
Currently, Hitachi’s core business has been placed on elevators and other industrial products. The main profit-making direction is also here. For household consumer products such as washing machines, the quality threshold is lower than that for elevators and other industrial products, the entry threshold is low, and the product quality standards are also different. Hitachi’s When this business was incidentally developed, this led to a lack of continuous technology, research and development and innovation in the appliance sector.
In addition, the decline in the ability of Hitachi Appliances in China's localized production, operation and management processes, the upstream quality, quality and management are too loose, and the product quality is not surprising. This also exposes public companies including Matsushita, Sharp and other Japanese home appliance companies. Common problems: When the company's revenue in this business declines, profits decrease, what funds are invested in the rolling development of this business, and what guarantees the quality of the product and the user's service?
At present, Japanese household electrical appliance companies have been pushed to the edge of the Chinese market. Although this year Matsushita issued the slogan of 'rejuvenating the home appliance business' through the 100th anniversary, it is obviously also weak: In the channel layout, the gap is basically empty and the user is fully aware. In the context of shifting, continuous upgrading of market consumption, Panasonic simply moved Japanese home appliances to China for sale. The result can be imagined.
The same problem still exists in Sharp's body. Although in the past, Sharp was the representative of high-end foreign brands in the Chinese market, its product positioning has been at the high end level, but after the sale of Foxconn, Sharp's market price has fallen to the floor. ' Although short-term stimulation of market sales, but long-term user trust and reputation, has been overdrawn.
It can be said that Hitachi’s home appliance is only an external perspective for observing and analyzing Japanese home appliance companies, but it also reflects the new challenges that Japan’s home appliances are currently facing in global markets such as China and overseas: In the case of insufficient input and sharp decline in revenue, this How should the business go in the 'chicken' type business?