The Chinese prefer the 'steaming' culture for a long time. In the Chinese millennium food culture, there is a saying that there is no food or steaming. According to the arguments from the Chinese Cuisine Association and the Nutrition Society, steaming is the best way to maintain the authenticity of food and preserve food nutrition. The way of cooking, steaming and steaming cooking techniques can not only maintain the initial nutrition of the ingredients, but also reflect the long history of Sinochem's diet culture.
In order to better integrate the 'steamed' culture into the 'modern kitchen', steamer (steamer)Products came into being.
Steamer (electric steamer) is a kind of modern cooking equipment. With dynamic water balance technology, the cooking process can preserve the original nutrient content of food. Simply put, steamer (electric steamer) is similar to traditional steamer, It is the use of steam to heat food. Nowadays, with the increasing demand for quality of life, steamers (electric steam cookers), the high-end kitchen appliances that originate from the Eastern steaming culture, are beginning to emerge.
According to data from Ove Cloud Network, in 2017, the kitchen power market in China was close to 100 billion. Among them, the sales of tobacco stoves and consumer goods categories reached 66.03 million units, up 2.5% year-on-year, and achieved sales of 68.36 billion yuan, a year-on-year increase of 9.0%; The sales volume of boxes (electric steam boilers) reached 538,000 units, an increase of 56% year-on-year, and achieved sales of 3.4 billion yuan, an increase of 55.7% year-on-year. It is forecasted that by 2018, sales of steamers (steam boilers) will also maintain over 50%. Growth. It is foreseeable that in the next few years steamer (electric steamer) products will become dishwashers, another fast-growing new type of kitchen appliances.
Jiang Feng, chairman of the China Household Electrical Appliances Association, said on the '2018 China Steamer (Electric Steamer) Consumer Popularity Campaign' that the kitchen electric market has grown rapidly in recent years, particularly in the steamer (electric steamer) category. Various brands have increased investment and increased their production capacity. At the same time, the quality and types of steamers (electric steam cookers) have also been greatly improved. Kitchen appliances washed with smoke stoves and micro-steaming are expected to become Chinese kitchens' new products. Six big pieces'.
What are the advantages of steamer (steam boiler) compared to steamer?
In fact, the use of steamer (electric steamer) products is not unfamiliar to Chinese consumers. As mentioned earlier, the steamer (steam boiler) is similar to steamer, and even steamer (steamer) ) Essentially an upgrade and iteration of the steamer under modern technology.
The first is the degree of health. Based on the 'steaming' to make the food light and delicious and ensure the authenticity of the food, the steamer (electric steamer) can also provide corresponding pattern design for different ingredients, fish, fruits and vegetables. , Meat, etc. all have their own temperature, the maximum degree of food nutrition, this point is the steamer can not be compared with the continuous boiling.
Secondly, in terms of energy consumption, the steam in the steamer (electric steamer) will not be discharged. On the one hand, it will not cause the kitchen to heat up. On the other hand, it also ensures that the heat does not spread and energy is saved.
In terms of taste, anyone who has experience in the kitchen knows that when steaming, condensed water is likely to appear on top of the steamer, and falling on the food will destroy the taste of the food. The way of steamer (electric steamer) circulating heating, Avoid the condensation of water vapor on the top, so that the food taste better.
Finally, in terms of ease of operation, the steamer cannot leave the person. In the event of a pan, it is a dangerous thing. The steamer (electric steamer) is a good solution to this problem. The steamer (electric steamer) has a visible window, so you can pay attention to the situation at any time. At the same time, the steamer (electric steamer) provides water to the steamer (electric steamer) at any time during the working hours. In case of water phenomenon, the steamer (electric steamer) will alarm at any time to remind the user to add water, which ensures good safety without excessive manual intervention. In particular, many steamers (electric steam cookers) are equipped with Intelligent function, more convenient operation.
All in all, steamer (electric steamer) has a much higher advantage in steaming culture than steamer. It not only has larger capacity, better insulation, energy saving and environmental protection, nutrition and health, but also has simple operation. The embedded design is more in line with the modern kitchen's home improvement style.
The market is still in the 'primary stage' and there is a need to increase universal awareness
In the words of an industry insider, the goodness of the steamer (electric steamer) is self-evident. However, many consumers still do not fully understand the steamer (electric steamer) products. The purchase of ',' this statement reveals a broad future market for steamer (electric steamer) products, and also indicates the status of the market where product cognition needs to be enhanced.
Indeed, as far as the current market is concerned, steamers (electric steam cookers) are not yet as highly accepted as gas stoves. Industry is still in the 'primary phase' of consumer adoption, and consumers are aware of steamer (electric steamer) products. Still far from enough, the demand for steaming culture has not yet been fully tapped. Jiang Feng, chairman of the China Household Electrical Appliances Association's “2018 China Steamer (Electric Steamer) Consumer Popularity Campaign” also mentioned that although the steamer Steam boilers have a good market momentum, but they still face some challenges, such as low household retention rate, product spread through word of mouth, low consumer contact, low product awareness, etc. She hopes that the future industry can form a concerted effort to achieve Steamer (electric steamer) product popularization awareness.
It is gratifying that many mainstream companies have also realized this, and have begun to vigorously deploy and promote the steamer (electric steamer) products: For example, Fang Tai, launched a steamer equipped with a 110°C double steam cycle technology (electric steamer) Products, high-temperature steam at 110°C penetrates foodstuffs, fast-growing foods with high-density steam, soft glutinous rice, plenty of fresh steam to heat foods, difficult-to-steam-cooked foods can also be easily steamed through; In the falling steamer (electric steamer) product, the bottom of the steamer (electric steamer) is heated with dual cores, and the top U-shaped heating belt is used to ensure uniform temperature in the cabinet and no condensed water drips after the steam rises. The cooking system can realize remote control. The system also has a large amount of recipes built on it. It is full of human nature. For example, Vantage, the main pressure steamed product, can increase the 'micro pressure', can accelerate the cooking process, shorten the time, and at the same time help to lock in nutrition. The cooking effect is much better than that of the non-pressure electric steamer. In addition, it also includes the intelligent operation of the US steamer (electric steamer), Shuaikang’s intelligent frequency conversion heating technology, and Haier’s pushing steam. One combination and so on.
It is believed that under the joint promotion of these mainstream brands and industries, China's steamer (electric steamer) market will accelerate into the era of universal development, and the industry scale will undoubtedly be upgraded again. Steamers (electric steam boilers) ', gradually.