In the current environment, cooperation and win-win are fundamental features of the automobile industry in the new era. It is impossible for any individual, company, or company to enjoy this era alone, or even to seize a certain value chain. Winners take it all. It is by no means the long-term main characteristics of the automotive industry. 'On May 11, Xu Liuping, chairman of China First Automobile Group (hereinafter referred to as 'FAW Group'), expressed his position at the 10th China Auto Blue Book Forum.
In August 2017, the 54-year-old Xu Liuping performed in the north. From the China Ordnance Equipment Group Corporation, he took control of the No. 1 Auto Group. At the beginning of his appointment, he began internal adjustment and digging outside. In the whole FAW Group, a swift and rainy reform took place. As the number of joint venture stocks is about to open, and new carmakers continue to rush into the market, the era of relying on policy dividends to 'lay back money' has passed. How to eliminate the shortcomings and establish cooperation with foreign companies to become the key to the 'elephant turn' of established state-owned enterprises? Where
Reform and cooperation or future way out
In fact, since September 2017, Xu Liuping has been advancing reforms. In addition to introducing the '711 work system' and 'job competition system', he has also deployed talents from the outside, broken down the lack of competition, and organized personnel’s links. pattern.
“For Xu Liuping, this was not related to FAW Group before, and it was not tied to the intertwined relationship network. The reform could be 'his parents don’t recognize' and the pressure is relatively small,” senior analyst Zhong Shi of the automotive industry said in an interview earlier.
With regard to the current reform measures of FAW Group, Xu Liuping intends to divide FAW Group into three business divisions: commercial vehicles, passenger vehicles and Hongqi. In addition to Hongqi’s direct operation at the Group’s headquarters, the company’s passengers must have a complete production supply. System, forming their own brand advantage.
'At present, the policy of opening up to the outside world has been clarified, and related policies have brought about a new round of cooperation and competition between foreign-funded enterprises, Sino-foreign joint ventures and local companies.' Xu Liuping said. The FAW Group seems to be actively responding to this change. In December last year, FAW Group, Dongfeng Motor, and Changan Automobile signed a strategic cooperation framework agreement. The three parties will cooperate in forward-looking common technological innovation, full-value-chain operation of automobiles, joint-venture 'going global', and new business models. .
In addition, FAW Group also took a stake in Mobai in January of this year. In March, it cooperated with Audi on the trip, and in April invested in the “new car force” Beiteng. Both of them are smart, shared, and electrical. There is a downturn. 'The future car companies will have a cooperative and competitive relationship, because this society does not have a complete competitive relationship, nor does it have a cooperative and non-competitive relationship. ' Xu Liuping said.
However, it is worth mentioning that famous scholar and business commentator Wu Bofan stated that when large companies face new changes and new situations, they often have a 'lion mentality'. These companies will produce a kind of indefinite challenge for a short time. The seemingly cuddling hug actually has an inner lingering arrogance and prejudice. In his view, this is a kind of motivational asymmetry, 'The lion and the rabbit are running for a meal.' And the rabbit is for a life to run'.
Plug the 'red flag' into the world
The road of the red flag and its way out is the topic that the FAW Group can't circumvent. On August 2, 2017, the first day of the new performance in the north, Xu Liuping expressed its position inside the FAW Group. The FAW Group bears a major responsibility for the 'Driving a Dream of the Auto', and the Red Flag Auto It became the first focus of its reform. At the moment, his dream is to 'red flags all over China and all over the world.'
In August last year, FAW Group initiated the "Red Flag in My Heart" discussion and "I offer a plan for the red flag revival" and other activities; in September, announced the major organizational restructuring, the direct operation of the Red Flag brand from FAW Group headquarters; January of this year On the 8th, a new generation of Hongqi H5 was launched at the Great Hall of the People.
As Xu Liuping stated in various public occasions, the entire FAW Group must be raised to revive the Red Flag.
In 1958, the first hand-made red flag car came out. In the 10th anniversary of the following year, the Red Flag car was first shown to the people of the country. Since then, the political mission of the Red Flag car has been far greater than that of the car. In itself, to some extent, it has become a representative of China's auto manufacturing level.
In the 1990s, the 'Little Red Flag' that positioned the 'technical cadre' was tested for losses; in 2008 the FAW Group again held high the banner of the 'Rejuvenation' and immediately launched the L-Series. Despite the 'national car', this identity tag gave the red flag. The glorious reputation and reputation of the car, but the red flag that has undergone several reforms is still in turmoil.
After Xu Liuping took office, he adjusted the red flag's product matrix and divided it into L, H, S, and Q lines, which are targeted at high-end luxury, coupe, luxury, and commercial vehicles. It is planned to launch in 2025 including 15 models. The 17 new cars, including new energy vehicles, are expected to achieve full L5 driverlessness by 2025.
For Hongqi, by 2020, we will push the established main products to the market to allow consumers to experience a red flag and at the same time feel the new service concept provided by Hongqi. ' Xu Liuping said. According to him Introduction, Hongqi is currently creating exclusive services, including VIP rooms at all airports and high-speed railway stations to establish red flags, and is dedicated to enabling every consumer with a red flag to experience esteem on important occasions.