On May 12th, taking the opportunity of the annual Mother’s Day, Rongtai, the creator of smart massage chairs, held a large-scale brand event in Hangzhou Vientiane City, bringing more intelligence, technology, fashion, and health products to consumers in Hangzhou. At the same time, it also performed a premiere ceremony for the brand's short film "For Love".
On May 12, Rongtai and Lin Zhiling held a large brand event in Vientiane City, Hangzhou
It is worth mentioning that Lin Chi-ling, a spokesperson for the Rongtai brand image, also dressed up to attend the event and meet with a large number of Hangzhou residents. During the entire event, Lin Zhiling’s professional spirit and a very close attitude shared her mother’s day. Feelings, appealing to everyone to 'give love to everyone', won the unanimous praise of the people present.
Since its launch in 2016 of "Open mind and body, sit back to oneself", Rongtai has launched a series of innovative massage chairs such as the RT8610S, RT7800, and Starlight Chair, which have been used for 20 years. Wisdom to meet the increasingly demanding consumer demands of consumers. On the other hand, it also raises the product philosophy to a new level, guides people to establish a correct value, guides positive energy, and takes on corresponding social responsibilities.
Chairman Lin Guangrong of Rongtai Health delivered a speech
Taking the short film “For Love in One Hand” at Hangzhou’s premiere as an example, the film expounds the four segments of a mother’s and daughter’s daily life in a relaxed and humorous way. Whenever the daughter wants to volunteer to show off her hand to share for the mother, she is the last to help. When you are too busy, being a mother can always be tolerant, because in every mother's mind, the best gift for children is to be with them.
In this short film, despite the appearance of Rongtai's products in each segment, there is no publicity about the product or brand until the end of the film's core - 'Rongtai's hard work, Not as good as your own hand massage'. And this brand assertion has also been recommended by Lin Zhiling. She said that in the more than two years of cooperation with Rongtai, she was very much in agreement with Rongtai's philosophy of 'open mind and body and sit back to herself'. In the short film titled "Love for Love", Rongtai took the initiative to take a step back from the promotion of the product, and more to promote the value of a more accompany family, which is very rare in brand advertising.
Rongtai brand image spokesperson Lin Zhiling made a stunning appearance
It should be said that Rongtai cleverly combined product advertisements and public welfare claims together, resulting in a new chemical reaction, which is more likely to generate emotional resonance among users, just as Rong Tai Technology Chairman Lin Guangrong addressed the event. That said, 'Rongtai's products are not only products, but also a symbol of healthy life and quality of life, and are even a link between parents and children's emotions.'
It is understood that this large-scale brand event is the first in-depth cooperation between Rongtai and Hangzhou Vientiane City, which not only further enhances Rongtai's brand influence, but also helps deepen Rongtai’s strategic layout in the Yangtze River Delta region, which is mainly based in Hangzhou. Lin Guangrong pointed out that Rongtai has entered the Hangzhou market for more than ten years and has been in the Vientiane City for eight years. During this period, Rongtai was loved by users in Hangzhou. Through this cooperation with Hangzhou Vientiane City, Rongtai will focus on user needs. Focusing on enhancing consumers' shopping experience, we will promote consumption upgrades to provide consumers with a temperature, quality, one-stop home health living solution.
Lin Zhiling and the guests at the conference played for the short film "Love for Love"
At the same time, this is also Rongtai’s brand promotion and new product launch of 'Ling's Ingenuity and Zhiqi Future' held in Shenyang, Liaoning Province in September of last year, and the “Ling listening to you” product launch conference in Shanghai in April this year. The third large-scale offline brand event after the spokesperson Lin Chi-ling's fan meeting aimed at passing the Rongtai brand and products to more consumers.
Lin Zhiling interacts with the audience
From the current point of view, the popularity of massage chairs in Chinese families is still not high, but as the wave of consumer upgrades continues to advance, and more and more young people after 80, 90, 00 become the main force of consumption, China is becoming One of the fastest growing areas in the global market for massage and health care products. As a leader in the industry, Rongtai, on the one hand, accelerates offline distribution through different methods such as distribution, direct operation, and experience shops. On the other hand, it also actively distributes online sales. Channels, the online as another major battlefield in the future brand power competition, for several consecutive years have reelected the first-line sales of online massage chair category. Recently, in the annual Tmall consumer electronics ecology. At the summit, Rongtai stood out from many brands and won the 2017 Best Innovation Breakthrough Award.
Since the beginning of this year, Rongtai has once again taken the lead in the industry and began to work together with Tmall to test new retail outlets. In just a few months, it has already connected several stores, and the number is still rapidly developing.
