The shared hospital landed in the country, and the adjustment of the medical and medical enterprises' marketing

Medicine Network May 14 hearing shared hospital next two cities! Pharmaceutical industry's largest profit pool, appeared.

According to “Seeing the Medical Sector,” there are two more Medical Malls (hereinafter referred to as “Medical Malls”) under construction, which are located in Shanghai's Yangpu District and Xuhui District. Among them, a Medical Mall located near Xinjiangwan City in Yangpu District has been basically completed. .

In September 2017, the nation’s first medical mall was approved by the Zhejiang Health Planning Commission. It was agreed that Hangzhou Health Medical Clinic will provide inspections for other medical institutions that have settled in the 'International Medical Mall' building, including pathology, ultrasound, and medical imaging. Technical services and pharmacies, operating rooms and other shared services pilot.

The Zhejiang Health and Family Planning Commission no longer imposes rigid requirements on the establishment and facilities of medical institutions that are stationed in medical institutions.

Some people call it a “shared hospital”. This model can cut the amount of money for running a clinic by half, and it can even assist in dealing with the most troublesome licenses, fire prevention, and safety supervision during the start-up of clinics. It enjoys 'running' benefits in many approvals. .

Medical malls, originated in the United States in the 1980s, are a combination of specialist outpatient services and commercial services. They add retail services to medical services and join the 'one-stop shopping' advocate promoted by shopping centers. They evolve into a one-stop shop. , Differentiated medical experience.

The rapid deployment of medical malls in China has seen the growing number of high- and middle-income groups in the country, and the existing public hospitals provide services that can hardly meet the contradictions of their requirements. The current 'medical tourism' tailored for these groups is hot, Feel the potential of high-quality medical needs in high-income groups.

Recently, the government’s policy towards Boao Medical in Hainan has been tilted. medical instruments , drug It also saw the cut of 'medical tourism'. The target group was the middle and high income group.

On the other hand, the national policy has always supported the social doctors and encouraged them to position them as complementary to public hospitals and provide differentiated medical services to meet the needs of different groups of people.

Personally think that high-income groups and low-income groups are crowded together in public hospitals. In fact, both parties are awkward. Differentiated services are one of the signs that the industry is developed or not.

The government is pleased to see that private medical institutions provide services to high-income groups. Then, public hospitals return to public welfare and protect more people's medical needs.

In the days of the earth, the geography was there, and the most critical person was loose.

There are a lot of policies to practise in many areas, but public hospitals have been holding doctors for various considerations. However, according to the trends of recent years, it is a clear trend for doctors to jump out of public hospitals to start their own businesses.

In the past three years, the number of doctors’ groups in China has rapidly emerged. The number of doctors’ groups that were well documented at the end of 2017 was 440. By March 2018, according to statistics from relevant agencies, there are currently more than 620 medical doctors groups established in China. .

The methods used by public hospitals to use titles and prepare bundled doctors are gradually failing. Doctors are likely to shut down public hospitals and threaten hospitals. They are more open to more practice.

Therefore, the medical mall came into being, completed the last piece of puzzles of time, place, person and beyond. To the doctor's self-employment, a choice, a power.

In addition to Hangzhou Shang Hai, in Wuhan, Beijing and other parts of the country, the sharing of 'medical shopping malls' is building a hundred battles. According to statistics from the Artery Network, there are currently 8 medical and commercial complexes across the country, with over 4.1 billion investment. Yuan, 100% has been put into use.

(Source: Artery Network)

What will be the future medical structure, may wish to draw a blueprint according to the policy.

Graded diagnosis and treatment and medical associations, use the Internet to integrate public hospitals of large and small size, pay for them with medical insurance, and transform them into efficient and intensified ones. Under the basic baton of protection, there will be continual control over large prescriptions and waste of medical insurance.

medicine In the industrial target market, public hospitals will still be preferred, but if you want to increase, you will easily encounter the policy ceiling.

In comparison, the potential of private medical institutions is not limited so much. It is possible that in the next 10 years, the position of most private medical institutions will still have to meet the needs of middle- and high-income groups. Of course, the private medical institutions mentioned here are 3. This is a type of private hospital targeting deception and excluded.

It is legal for high-income people to provide high-quality, high-consumption medical services (at their own expense). The policy will not be limited.

With reference to the education industry, which is now a public school, the private school facilities are getting better and better, and the fees are getting higher and higher. You will find that the possibility of medical treatment is very large. Based on this judgment, the future pharmaceutical industry will increase its target. The quantity market should be a high-end private medical institution.

The most sensitive real estate enterprise More than 30 real estate companies, such as Vanke, Evergrande, Wanda, and Greentown, have already stepped into the medical business – seeing this bottomless profit pool.