With the development and rise of China's own brands, more and more domestic brands have begun to embark on the world stage. On May 10, the series of 'Chinese Brand Days' with the theme of 'Chinese brand world sharing' was grandly opened in Shanghai. All provinces, autonomous regions, municipalities, and 50 major corporations, including 50 major corporations, participated in the exhibition. Some well-known and highly influential brands were also invited. For example, TCL, a big power brand among consumers, was invited. With the delegation of Guangdong Province debuting the fair and forum. TCL's intelligent flagship 'T Rui' series of air-conditioning also unveiled the show. With its leading intelligent technology and product experience, it interprets the unique charm of Chinese brands.
TCL's core products have made its debut in China's own brand exhibition
Accumulate smart strategy to promote TCL air conditioning upgrade
As the fastest-growing enterprise in the air-conditioning industry, TCL air-conditioning has always been the driving force behind the advancement of the industry. It not only achieved rapid growth for eight consecutive years, but also passed the threshold of 10 million sets of annual production and sales in 2017, rushing into the top five industries. Achieved a landmark leap forward. After entering 2018, TCL Air Conditioning put forward a brand-new proposition of 'leading air conditioning into a new era of intelligence' to promote the intelligent upgrade of its air-conditioning products. According to the target population and market demand, TCL air-conditioning Launched flagship, star, universal three series of new products.
The staff introduced the TCL air conditioner smart flagship 'T Rui' series
The flagship 'T-Rui' series is a comprehensive product of TCL's air-conditioning smart technology. It is equipped with comprehensive intelligent technologies and can achieve more energy-saving through three programs: 'artificial intelligence algorithm', 'smart power management', and '1Hz ultra-low frequency control'. Target, under normal operating conditions, it will save about 30% energy compared with ordinary air conditioners. At the same time, it will have an industry-leading ultra-high face value. The overall streamlined appearance, round shape, elegant champagne gold crystal panel can be said to be TCL air conditioning 2018 The 'all-round responsibility' of smart products.
The celebrity series 'e涟' on-hook is the smart explosion model that TCL air-conditioner hits this year. It can still be cooled strongly at a high temperature of 60°C and is equipped with the main smart technology. The exterior design is based on the theme of 涟漪, with beautiful water ripple panels. And the enamel blue translucent side panels, the overall appearance of crystal clear, extraordinary. e涟 series of products with high cost performance, the same energy efficiency than the case of the major brands in the industry have an advantage, is the real potential explosion models. The series of 'Ji Duobao' on-hook is a basic intelligent product prepared for price-sensitive consumers, equipped with basic intelligent functions, and the appearance of all streamlines. The relatively affordable price will make consumers difficult to resist.
Focus on hot spots TCL air conditioning personalized marketing eye catching
Chinese branding and Chinese companies are inseparable. Chinese companies are the newest Chinese values system and China's most powerful and active body to go out. Under the leadership of the national strategy of 'Brand Powerful', TCL not only further enhances its technical power, but also has a strong product In addition, it is also actively developing brand power, promoting Chinese brand building, and telling the story of Chinese brands. In recent years, TCL has actively responded to the country’s call for 'playing a leading role for the brand' and launched a series of Chinese brands as carriers. Telling Chinese stories and conveying Chinese values is the first batch of Chinese companies that have practiced the national strategy of 'Brand Strong States'.
In April, just past April, TCL Air Conditioning made a positive appearance in a global perspective through a series of advertisements, sports, and entertainment marketing methods. It created a 'Five May Day' for consumers and iron powder: April 17. TCL & Neymar held a global conference in Sao Paulo, Brazil. TCL global brand ambassador Neymar praised TCL air-conditioning frequently. At the same time, advertisements of Neimal & TCL air-conditions also swept across the country. On April 20, TCL fans night-to-night air-conditioning events landed in Hangzhou. , Sharing passionate competitions with CBA fans and cheering for Chinese basketball; On April 25th, TCL global brand spokesperson Ma Tianyu won the 'Charity Star of the Year' award, which injected new positive energy into TCL air-conditioning; April 28, TCL air-conditioning united pushing The cooperation suspense movie "Player Behind the Scenes" was officially released and coincided with the opening date of TCL Air Conditioning Iron Powder Carnival. This caused heated discussion among many netizens. The highlights of the show were the finale of the finale of the TCL Air Conditioning Global Iron Powder Carnival. This will push the heat to a higher level. In a series of hot events, TCL Air Conditioning is undoubtedly in full swing. A wide range of attention and exposure have been harvested within the scope, and the brand influence of TCL Air Conditioning has also been upgraded to a higher level. Today, TCL air-conditioning has also shined on the 'Chinese Brand Day' to show the world its own growth. The rise, and transformation, have also demonstrated to the world its style as a big country brand.
TCL air conditioner participate in a number of hot events to create 'the most fiery May 1'
With the simultaneous development of hard power and soft power, the brand image of TCL's air conditioners has become more mature, more confident, and more deeply rooted. The innovative product concepts and the advantages of product competitiveness have also made it more and more globally. Consumer recognition. In 2018, TCL Air Conditioning will realize the upgrade and transformation of brand value, and this big country brand will be known to more people and shared by the world.