India's production line is about to go into production and Xiaomi is targeting Samsung again.
Earlier this year, Xiaomi TV officially entered the Indian market. Xiaomi TV also copied the low price strategy of Xiaomi Mobile. Its goal is to become the largest TV brand in India.
On February 14 this year, Xiaomi TV 4 began to appear in the Indian market. Xiaomi TV 4 uses a 55-inch screen, equipped with Cortex A53 quad-core processor, GPU is Mali-T830 MP2, equipped with 2GB of memory + 8GB storage, and Patchwall depth customization system , for only 39999 rupees, the price than Samsung, LG 'kind'.
Then, on February 22, when Xiaomi TV 4 was officially launched, it sold out in just 10 seconds. It is reported that in terms of video content resources, Xiaomi TV integrates the mainstream video platform in India; in the Patchwall system, Xiaomi adopted Depth system custom design, more in line with Indian user habits.
Millet TV 4 made Xiaomi ushered in a good start in the Indian TV market, and also made Xiaomi see the possibility of challenging Samsung again. However, most millet phones Xiaomi sells in India are produced in India. Xiaomi TV wants to challenge The status of Samsung TV in the Indian market, local production will be essential.
Wang Chuan, head of Xiaomi TV, once stated that we support the concept of 'Made in India' and are currently pondering this issue to try to find a solution for local assembly production of Xiaomi TV. With local support, we can save some taxes. , And then give rice flour to provide a more affordable price.
It is no longer a trade secret for Xiaomi TV to be manufactured by Foxconn OEM. According to the supply chain manufacturer mentioned above, the Indian government now has a favorable policy for Foxconn’s new production line for Xiaomi TV. In the early days, the factory was set up only for a deposit of 10%. Follow-up Investment costs will return 25% after production.
'At present, Foxconn's equipment and tools are being transported on the two production lines. The plan is to officially launch millet TV in June or August. 'The above supply chain manufacturers stated that Samsung TV is currently the most popular in the Indian market and Xiaomi is successfully seizing it. After the market share of Samsung mobile phones in India, the TV market is also targeting Samsung will be the highlight of Xiaomi in India.
Huawei, OPPO, VIVO are expected to enter the TV market
Seeing the success of 'Friendship Businessmen' in the TV market, mobile phone manufacturers such as OPPO, VIVO, and Huawei seem to have been unable to resist. Informed sources also revealed that currently OPPO and VIVO are also evaluating the research and TV market. Huawei is no exception. Follow-up OPPO, VIVO, or Huawei will formally enter the TV market.
At present, the smart phone from the product, technology, supply chain has been quite mature, fierce market competition, hardware profit space shrinks. And through the smart phone as the center for product extension to the smart home is considered safe and feasible development direction.
Although it is currently impossible to determine the OPPO, VIVO will eventually do television, but OPPO and VIVO have already assessed and investigated. At the same time, OPPO and VIVO are not very difficult to do television. Based on OPPO, VIVO's existing brands, the team of engineers can It will take a while to solve the problem at the hardware level, but it will take some time at the software level, but it is not difficult.
In contrast, it may only be a matter of time before Huawei makes TV. Huawei Hass chips have now become the semiconductor company with the highest market share of smart TVs and set-top-box chips in China. Prior to this, Huawei has released a number of TV boxes. This is a TV business layout. lay the foundation.
Huawei also previously jointly launched Skyworth with a 55-inch 4K smart TV under the product name CoolVision Glory A55 Smart TV. This TV is equipped with a Huawei Hass quad-core CPU. Huawei also made it clear that Huawei did not Will enter the professional smart home including refrigerators, washing machines and other fields, but will do some connected products, including routers, TV boxes, etc. As for the television field is studying.
Whether Huawei will eventually enter the TV market? The answer given by Huawei’s official microblog is not valid: “As long as you don’t give up, you can finally wait until you see Huawei TV on a certain day.”
However, industry analysts also said that if Huawei launches its own branded TV, it will certainly compete with TV brands such as Skyworth, TCL, Haier, Konka, and Xiaomi, and Huawei Hass chips will be promoted to these mainstream brand customers. It is just like Huawei. Siqilin processor only supplies Huawei series mobile phones, but it is not a reason to supply it to other mobile phone manufacturers. Therefore, Huawei has been hesitant to delay TV. After all, Huawei's entire supply chain is very mature. It is easy to push TVs into branded TVs. The key is to See how Huawei weighs.