In less than 10 minutes, Gao Yingkai, an operation and maintenance engineer at Tsinghua University, revealed to reporters that an Apple laptop that had not been charged automatically increased from 26% on power-up to 28%, then to 21%, then rose again. To 22%; Apple laptops usually start up in seconds, this notebook takes two or three minutes; although the appearance of the logo is MacBook Pro, but the parameters are displayed as MacBook Air.
Time back to more than five months ago, when Gao Yingkai was browsing Ali's second-hand e-commerce platform, he was attracted by the post that was roughly 'MacBook Pro's 2016 13.3-inch, 4500 yuan'. He and his roommate decided to purchase together. The two completed the transaction with the seller Zhang Hui on the second floor of Dinghao Building in Zhongguancun Avenue. However, after paying the money, the two were told that since this was a sample machine customized by the manufacturer, each person would need to pay an unlocking fee of 2,000 yuan per year to buy the market. Universal models need to add money.
"If you don't do this, you mustn't let (we) go. The money doesn't give up." Gao Yingkai explained the psychology of the time. The last two people each started the computer with 8,900 yuan, the price exceeded expectations, and the computer also had the above abnormalities.
The reporter found through a large number of interviews and investigations that the above-mentioned 'trading' actually belongs to the industrial chain operations. There is a dedicated staff on-line to recruit buyers on the free fishing platform, and after reaching a deal agreement with the buyer, the buyer will be The contact information is recommended to the sellers in the offline Zhongguancun area. The sellers sell the products to the users at high prices in various ways to obtain benefits.
Seller's 'Rule'
Compared with Gao Yingkai’s experience, Liu Xue’s experience in Suzhou, Anhui Province, was more of a circle.
At the end of December 2017, Liu Xueqi saw a second-hand Apple mobile phone '7PLUS, 128G, authentic BNM' at a price of only 1890 yuan. He also added an Apple tablet mini4 with a total price of only 2,500 yuan for the 128G. Liu Xueyi's friend in Beijing To Hailong Building, the second floor of the strong Tengda store pickup, Liu Xueyi paid by WeChat. Then the seller called and said, This is a contract machine, need to handle 298 yuan monthly bills for two years. Liu Xueyu refused and asked for a refund However, the seller stated that he had already transferred the account and he had to pay it. He said that they could send a six-month phone bill. Finally, Liu Xueying paid 18 months for a total of 5,364 yuan.
Afterwards, the seller called again and said that the Apple tablet mini4 is a special customized version. Each month it is necessary for them to unlock two or three times. Each time it is 80~120 yuan, it can also add 1700 yuan for the public version of the product. Choose the latter option. Liu Xueyu eventually spent 9564 yuan. On May 11, the model's self-operated price for the Apple mobile phone was 5,599 yuan, and the Apple mini4 was 2,498 yuan, a total of 8,097 yuan, which was more than 1,000 yuan cheaper than the above.
However, the buyer got the item, but things didn't end.
The above computer shown by Gao Yingkai is his roommate and has changed once. On December 10, 2017, when the roommate returned home, he found that the computer he had just bought could not be switched on. He returned to Dinghao Building on the evening of the exchange. Nearly the same period, Gao Yingkai from The Apple Computer Customer Service Department learned that 'Apple Computer does not have a prototype'; after comparing it with the same type of notebook of the classmate, the computer’s parameters were also unacceptable. Gao Yingkai repeatedly contacted Zhang Hui and the other person said that he cannot return money in the field. , But can help the friend of Suzhou Street in Beijing to help change the computer, 8900 yuan the same price of the computer is no goods, according to Gao Yingkai fancy computer, the lowest matching one to 11,868 yuan, the equivalent of him also need to pay 2,968 yuan.
Zhang Hui described to reporters that his communication with Gao Yingkai is a kind of help, because 'I think I can't go through my mind.'
Zhang Hui said that Gao Yingkai and other buyers are recommended by people who are responsible for contacting buyers in free fish. He is responsible for offline contacts and sales. 'We're selling products.' He spent two or three years in this business, the original shop Doing direct sales, and later increasing the channels of second-hand e-commerce. Dinghao Building, Hailong Building's electronic products store business is not good to do, compared to the past closed a lot, Zhang Hui said it has now diverted.
"The man who contacted him (that is, Gao Yingkai), I would never be able to see it in my life." Zhang Hui said that in reality he has not seen the people on the online link. The online staff is not only working with an offline store. The division of cooperation into Zhang Hui was not revealed, but he denied that his store had engaged in such online and offline coordination. However, he briefly mentioned that 'People have a professional to do this.'
Compared with Gao Yingkai, Liu Xueyi's situation is more complicated.
On January 2nd, 2017, Wuhan Zhangren (a pseudonym) loaned a free fish account to a male friend Li Chao (a pseudonym). 'He said he wants to sell something. The account number is better.' Until May 11th , Zhang Yu was aware of the incident.
The reporter then contacted Li Chao (a pseudonym), the actual user of the free account. Li Chao acknowledged that he was responsible for communicating with sellers online and giving contact information to offline stores. 'Our side is an intermediary agency. Daily transactions Many, one or two disputes are normal, there is no dispute business. 'And admitted that the intermediary category is electronic products, after the transaction to the line, the situation is not known. And denied that will be divided or rebate, In addition, Li Ultra did not disclose how many offline stores have cooperation.
Li Tiejun, a security engineer, is a senior fish user. He probably sold more than 50,000 yuan of idle digital products. He has a 'basic experience': he does not trade online with people with low credit ratings, and does not speak with people in Zhongguancun offline. Trading. With the rise of e-commerce, Zhongguancun's e-stores have gradually lost their way. But now, these businesses have found new ways to pull new ones.
The reporter received a transactional information document involving 31 intention-protecting rights defenders, which recorded the process of each individual’s purchase of second-hand products from idle fish or transfer from the belief that the benefits were impaired. Relevant documents and current progress have mostly sought out the store’s business. The authorities, and even the police, were unsuccessful. The reporter combed and found out that the transaction venues were mainly Dinghao Building in Zhongguancun Street, Hailong Building, e-World, and Electronics Trade Center.
Rights problems
Gao Yingkai showed reporters a sales slip with the name 'Zhang Hui', but did not cover the company's official seal. During the exchange and replacement process, he learned that 'Zhang Hui' was not the real name of his Alipay certification. The person with whom he communicated has already darkened him. 'Want to warn other people not to buy it. We can't warn you.' When the reporter first contacted Gao Yingkai, the account number of the online communication staff was in a sealed state. Gao Yingkai speculated, or It was reported by someone. During the five-month period, Gao Yingkai repeatedly communicated with the police station of Zhongguancun West District and the Chamber of Commerce and Industry at 12315. However, as of press time, Gao Yingkai has not obtained the desired results.
'Users have a hard time defending their rights. From a legal point of view, it is very difficult for users to take advantage of the fact that it is difficult for users to organize their own evidence chain. In the absence of third-party notary agencies and witnesses, how to ensure that the goods received are sellers? What's the goods? They have no invoices, and they have nothing to associate with. ' He once worked in Alibaba's B2B business group. Li Yi, who is now in the e-commerce business, told this reporter.
"Under the offline transaction, (we) can't get involved. 'The official free customer service replies to Gao Yingkai and sends the 'Ali 110' website. At the same time, after the user reports, the platform will verify and retain the penalties for the account.' Ali The 110' platform cannot replace the offline report. 'You are facing a fraud problem. It is recommended that you contact the local public security authorities to report the case as soon as possible. The free fish will actively cooperate with the police in handling the incident.'
On May 2, the free fish customer service told the reporter that sellers on the salted fish platform only need to pass Alipay real name certification. There is no need to open a store, and no deposit is required to carry out idle item transactions.
After the transaction is completed, if you encounter product quality problems, 'Because the free fish (in the mechanism) is not sold, there is no way to apply for a refund, only you can negotiate and resolve it yourself. 'Customer said that because the seller does not need to submit the margin, Fish cannot force its money back.
Regarding why there is no margin, customer service stated that different platform rules, free fish consider that the platform is a personal seller rather than a business-type company, so it can not be forced to provide after-sales service and participate in 7 days no reason to return. 'The deposit is Taobao And Tmall. '
After releasing the records on the platform, the free fish side replied to this reporter: 'The reasons for the vast majority of free fish fraud cases, including these two cases, occurred when users were induced to leave the free fishing platform. Therefore, we use technical means to investigate and once someone is guiding users to leave unused fish (such as 'plus Wechat, QQ', etc.) in the exchange, they will immediately issue warnings to both parties to prevent users from being cheated in transactions. In addition, we are also Continuously improve the trading model and prevention and control system, and precipitate effective credit system to give users a better experience.
Lack of regulatory measures
'Manpower costs will affect earnings.' Li Yi said that if the seller's qualification requirements increase, the difference in experience with Taobao will weaken. At the same time, once the platform intends to resolve the risks in the transaction, business interests will be damaged. Increase the cost of sellers to do evil The first way is to increase the barriers to entry, but this is not conducive to expanding the user community; and the oversight of testing and certification, joining the second mediation will also have a cost.
Li Yi bluntly pointed out that even if Taobao had a small second intervention, it had not yet completely solved the fraud problem in sales. However, 'free fish is further reducing the threshold'. When the original fish was still 'Taobao', the seller was treated as a Taobao merchant. Look at it. But the 58's rotation has attracted many individual second-hand sellers. The free fish was removed from Taobao for defensive purposes and the intervention mechanism was cancelled.
The pattern of free fish is C2C mode. It does not seem to increase the margin for sellers.
According to Feng Huaku, a veteran e-commerce practitioner, this phenomenon is difficult to understand. There are more disputes over second-hand electronics because the quality cannot be determined basically, and there is not an authentication platform in the industry. He said that at present, free fish has tried a little. The fair practice, that is, the court of liberty. After a dispute arises, the platform invites some high-quality businesses and buyers to arbitrate. Arbitration determines which party wins, but it cannot solve the problem completely.
Li Yi said that for Taobao, under the sophomore arbitration mechanism, as long as Taobao guarantees that the head merchant with annual sales of 100 million yuan does not do evil subjective awareness, it can basically guarantee the buyer's experience. However, there is no head on the free fish. Merchants, so the Taobao method will fail.
Almaz, deputy director of the Policy Committee of the China Electronic Commerce Association, referred to the reporter's particularity of the C2C platform. Under the B2C model, the proportion of corporate legal persons and the ability to take after-sales services are relatively standardized, such as requiring sellers to issue purchase vouchers. However, as a platform for individuals to handle idle goods, first of all, users are not full-time operators. In addition, as long as they are legally acquired, they do not need to issue legal channels for the products during the processing. Most people do not have such proof of purchase.' Alames stated , C2C second-hand transactions on the one hand there is a demand, on the other hand, there are indeed obstacles to supervision over the past, which is a problem in the world.
In addition, information is published on free fish, if other platforms are used for trading, payment, which involves cross-platform information flow, capital flow, trader flow, etc. 'At present our country has no law or specific regulatory measures. In addition, competition between businesses has made it difficult to open data to each other, and cross-platform linkage supervision is difficult. ' Almaz believes that there are two main solutions, one is to strengthen the platform itself through big data and other technical means, improve The credit evaluation mechanism, etc., govern, but he believes that it is more inclined to treat it in the natural elimination of the market. If the ecology is getting worse, it will certainly be abandoned by consumers. More people will turn to B2C to go shopping.
