Starting from June of this year, the BAE Group’s new-energy vehicle model EU300 will be officially exported to Mexico. It will start 100 vehicles a month and be put into local taxi operations. This is the first large-scale development of Beiqi International Development Co., Ltd. (Beiqi International) under Beijing Auto Group. To export new energy vehicles overseas, the overall quantity will depend on the test operation effect.
Unlike previous models, Beiqi will not only sell the vehicle overseas, but will also include the entire battery replacement mode, including the exchange facilities. The battery can be replaced within 3 minutes. This is also one of the EU 300 selected by the Taxi Association of Mexico. Important reason.
As a matter of fact, BAIC started to lay out the Mexican market very early and focused on building it into a strategic regional center for the developed countries in South America and North America. In May 2016, BAIC Motor’s first production line in Mexico was started and built at the same time. Strong after-sales service team.
The new energy vehicle replacement mode is a microcosm of BAIC Group's exploration of full-value-chain export-oriented development and overseas bases as its core business development model. As the BAIC Group's implementation of an internationalization strategy, it has established the main platform of 'Beiqi' in the world, BAIC International. We are accelerating the integration of resources and global distribution, focusing on South Africa, Mexico, Iran and the four major regional industrial bases in Ruili, which is adjacent to Southeast Asia, and expanding the international map of BAIC.
According to the data, by the end of 2017, BAIC International's cumulative sales exceeded 76,000 vehicles. Among them, Beijing Automotive Yunnan Ruili for the Southeast Asian market was hailed by the industry as the most beautiful and largest modern automobile production base on the Chinese border. It is expected to start production in the third quarter of this year; The Iranian factory with production conditions has more than 200 workers; the South Africa plant with a designed production capacity of 150,000 vehicles is expected to be put into operation by the end of June this year. With the increase of production capacity, it will cover South Africa and even the East and West Africa areas...
'Beiqi International is the platform and leader of the Group's overall development of international business by going to sea. Du Fu, deputy secretary of Beiqi International Party Committee, told the Economic Daily reporter that BAIC International not only sells its products, but also wants to bring the company's brand and technology management to the country. In 2018, BAIC International will take 'high-quality development' as its lead, 'going out of production' and 'going out of the market' as its main path, insisting on 'focusing on markets', 'focusing on products', 'focusing on brands', 'focusing on benefits', and organizing Reengineering, process reengineering, cultural rejuvenation drive system capacity improvement, and realize the transformation from scale growth to quality, efficiency and capacity growth.
According to statistics, BAIC International, which was established in June 2013, has established channels in 48 overseas countries and regions, and has spare parts and assembly plants in 22 countries and regions. In the future, the company will continue to integrate the group's advantageous resources. With a lean international team, we quickly adapt to integrate into overseas markets and take high quality overseas development.
Compared with the previous sales of products, what is the difference in the way that 'capacity goes out and the market goes in'? Du Fu said that taking the South African factory as an example, it is an important 'base' for BAIC's internationalization strategy. , The company will output the technology and management experience of BAIC at the same time as 'outgoing production capacity'. At the same time, it will continue to push forward the 'going in the market' and focus on building a sales network. In conjunction with BAIC's technological product advantages, the company will carry out targeted development in the local area. Marketing and development.
Of course, expanding overseas markets will inevitably face more uncertainties and risks, such as global economic fluctuations, geopolitical influences, etc. In this regard, Du Fu stated that 'Chinese companies' have to go to the sea for a short period of time, and their experience is indeed not rich enough, but How, the core is still making great efforts to expand brand influence. Doing well and providing local consumers with more than expected products and services is fundamental to resisting all risks. Du Fu said, the next step will be BAIC International. With the financial service system, second-hand car system, service trade system, logistics system and other entire industrial chain to the sea.
According to the plan, BAIC International will establish seven overseas operation centers in 2020 and establish localized management organizations in 30 countries and regions. The sales target for overseas passenger vehicles will be 60,000 units, and it will strive to become China at the end of the 13th Five-year Plan. One of the top three automotive industry exports.