On May 10, 2018, the first China Brand Day series event kicked off in Shanghai, which included the two major segments of the China Independent Brand Expo and the China Brand Development International Forum. The theme was 'Chinese brand world sharing'.
Creating a world-class brand Yuchai
'Customers trust brands' world-class companies' is Yuchai's vision. It is Yuchai's tireless pursuit and practice for a long time.
Yuchai's Sixth Machine Unveiled at the First China Independent Brand Exhibition
At the first China Independent Brand Expo, Yuchai exhibited YCK13 heavy-duty engine, which was one of the first 14 high-end countries in the country that was first released at the beginning of this year. Yuchai's six-engine integrates the latest global technological achievements. , The core components are fully equipped with the world's top suppliers. They are technologically advanced, reliable, durable, safe and comfortable, fuel economy, etc. The comprehensive competitiveness ranks among the leading international standards. It is Yuchai's great goal of achieving the 'Top Rank of the International Internal Combustion Engine Industry'. Important weapon.
As the vanguard of China's internal combustion engine industry, Yuchai has continuously pushed brand value to new heights through professional manufacturing and technological innovation. In the 2017 "China's 500 Most Valuable Brands" list issued by the World Brand Lab, Yuchai ranked 103rd. , The brand value reached 34.596 billion yuan, for the first time exceeded 30 billion yuan.
Since the selection of this list in 2006, Yuchai has been leading the industry for 12 consecutive years and has been ranked first in the corporate brand value of Guangxi.
Behind the appreciation of the Yuchai brand is Yuchai people's persistent pursuit of perfect technology products. It is the brand value transmitted by Yuchai's warmhearted service. It is Yuchai's deepening understanding of social responsibility as a corporate legal person.
While consolidating and improving the domestic market share and brand position, in recent years, Yuchai has continued to implement an open cooperation strategy, fully participate in the international market competition, achieved a booming overseas market, and the overall sales volume has rapidly increased.
In Saudi Arabia, Yuchai is the forerunner of China's passenger car power to enter this market. After many years of market development, Yuchai has more than 20,000 units in the Saudi market. Yuchai has won local customers with excellent quality and good service. 3. The praise has become a favored and preferred foreign power brand for Saudi customers.
800 Ankyu buses equipped with Yuchai heavy engines exported to Saudi Arabia
Not only Saudi Arabia, China's passenger car power exports in recent years are almost without exception, all come from Yuchai.
Up to now, Yuchai has established a total of 17 overseas offices and 162 overseas service stations. The cumulative sales of engines in overseas markets reached 392,000 units, covering more than 170 countries and regions on five continents.