In recent years, with the frequent occurrence of hazy weather and people’s attention to indoor air quality, the new air system, as a new type of ventilation and ventilation equipment, has attracted more and more consumers’ attention and use, and gradually became an empty net market. New favor. According to the data released by Ovid Cloud Network, the sales volume of China's fresh air system products reached 4.5 billion in 2015, an increase of 29% from 3.5 billion in 2014; the scale of China's fresh air system reached 6.1 billion yuan in 2016, an increase of 36%. %, achieved 8 billion in 2017, an increase of 31% over the same period last year.
The increasing attention and demand of the new air system has attracted more and more companies into the new industry, including some powerful new brands with strong momentum. Airway Technology Co., Ltd. from Beijing is one of them. On May 3rd, at the 15th China International Fresh Air System and Air Purification Industry Expo held by Shanghai New International Convention and Exhibition Center, the new air blower, which combines functions and aesthetics, attracted countless visitors. The area of the exhibition hall was one of the best. Unique product design style, full of popularity, let this newly-established wall hanging fresh air company exhibit for the first time left a deep impression.
The first time I participated in the net fair, the air channel left a deep impression
According to Du Feng, co-founder of the air channel, the reason why a company such as Air Road was set up was to create a best-in-class fresh air product that could bring everyone pure, fresh air while adapting to the home environment. The words “Air Road” are a good illustration of our brand philosophy. The air is well understood. Tao means pursuing a healthy life, Taoism is natural, and everything is created. Before the industrialization, nature’s air and water were It is very good. We hope to use the new wind products to create a natural air environment that has not experienced industrial pollution.'
In Du Feng's view, the new wind product as a home appliance, in order to be accepted by more consumers, the product must first have the property of white goods. 'Most of the wall hanging styles are now more industrialized, unlike home appliances. In the company Before it was formally established, we have been researching how to make the wall-hanging fresh air performance while also making the product like a refrigerator, air conditioner, etc., able to naturally integrate into the home environment.
The fresh air style is simple and suitable for a variety of home environments
Compared with some similar products on the market, the new air blower fan has a better face value. The overall design style of the air blower is very simple. It is made of metal and the surface is treated with a sheet metal dusting process. The soft milky body For a variety of home style, sleek body design is to bring a visual enjoyment.
In order to make the appearance of the new fan more beautiful, and better adapt to the home environment, the air channel does not hesitate to spend a lot of money to create the original R sheet metal corner design. 'Because of this R angle, the retirement rate in the early stage of mass production is very high, which undoubtedly increases us. The cost. ' Du Feng said, 'If you do not consider the appearance and user experience, the product will be made similar to the thickness of the appearance of the box, the cost will be greatly reduced. However, you have to pursue something, we must give up something.'
The unique product design style of the air channel aroused great interest from visitors
Of course, the appearance of the product is only the first step to attract consumers. The real need to make consumers satisfied or depends on the performance of the product. 'Our filter uses 3M H14 filter material, which can be used in the civil field The best material is able to efficiently intercept PM2.5, PM0.3 and PM0.1 and other harmful particles. ' Du Feng continues to introduce, 'The advantage of using H14 filter is that ordinary fresh air products for two or three months. The filter will need to be changed once, and the maintenance cost is very high. However, the H14 filter used by us has more than 3 times the dust holding capacity of the same specification H13, which greatly prolongs the service life of the filter. Even heavy pollution in the north , Our high efficiency filter can also be used for a year.'
In addition to the cost of consumables, the energy cost to use is also an important factor for consumers considering when buying a fresh air system. According to Du Feng, the new air blower comes with energy-saving properties. 'We built A1/A1S maximum power for small units. Only 15W, another for a large area of the AT320 power is only 45W, smart mode 24 hours power consumption is only 0.5 degrees. '
Airway Smart Air A1/A1S designed for small size
Excellent appearance and powerful performance, let air wall hanging new wind on the market by the enthusiasm of consumers and dealers sought after. It is understood that the air channel has been well-known fund investment. 2018 Air Road will increase the brand and market Invest in, continue to increase the air channel's brand awareness, allow more consumers to understand and experience the air channel service.
In Du Feng’s view, the market outlook for the fresh air industry is very broad. The most basic function of the new air system is ventilation and ventilation. The long-term concept of “sweeping machine” misleads people to forget this point. 'The fresh air system will become a successor to air conditioning, After the refrigerator, washing machine, etc., the sixth household appliance will eventually enter into millions of households like other household electrical appliances. As a new company, if you want to gain a foothold in this industry, first of all, your product should have bright spots. People can see your products at a glance. Secondly, the performance of a product is not lower than that of its class or even better than that of its kind, so that your product can be competitive enough.
When talking about plans for the future, Du Feng said that at this stage the air channel will only be a category of wall hangings. 'Our product R&D team has extensive experience in the clean, clean water and other industries, but we also hope to have a high degree of Focus, Our goal is to do NO.1.
