Prepare for early summer shots | 'cold appliances' | sales warming

The weather is getting hotter. The electric fans and air conditioners in the shopping malls have ushered in the peak sales season. Recently, the reporters saw that in the stores of many shopping malls in the city, the most prominent locations in the store were left to air conditioners, refrigerators, and fans. Cooling appliances. There have been people coming to these areas to ask about the performance of fans and air conditioners, prices to choose.

Personality fans are sought after

Small and practical and environmentally friendly

The weather was hot and the electric fans were the first to get fired. The reporter went to major homes and saw that this year's electric fans have a variety of colors and patterns. Although they haven't reached the sales season yet, air-conditioners and fan sales have gradually improved.

The staff of a large appliance store in the urban area said that in recent days, the sales of fans have been good. People generally purchase products with a price between RMB 150 and RMB 250. Fans like four or five hundred RMB will have to enter the summer season to have public choices. The same is true of the products. The small fan with a personal price of less than one hundred yuan sells best. It can be placed on the desk and on the bedside table, saving both power and convenience.

'I moved to my new home this year. Although there are air-conditioners in the room, I still use more fans in my life, and the air-conditioning blows are not good for the body, so it's necessary to have an electric fan in the room. 'Mr. 600 yuan to buy two electric fans. He told reporters that the higher temperatures in these days, but the air conditioning is a bit wasteful, buy a fan, cool wind during the lunch break is more suitable.

Air-conditioner fans are more popular than electric fans because of the combination of air-conditioners and electric fans, air-conditioning fans that combine air supply, cooling, air purification, and humidification. Compared with air conditioners, its power is only 60 to 80 watts, which is much lower than air conditioning. And the price of air-conditioning fans is relatively affordable, about 600 yuan. There is air-conditioning, but I feel that I will have a headache. I sleep at night and air-conditioning is easy to catch cold. So I bought an air-conditioning fan to change it.

In addition to traditional cooling fans, small fans with USB ports, portable fans and other personalized fans are also quite popular. These fans are small, many shapes, and the channels for purchase are more diversified. Office family Xiaohe told reporters, their own online shopping A small fan, not only cheap, but also very small and practical, just on the desk.

'Improved' air conditioner customers increased

'Smart + Health' into a selling point

In enthusiastic appliances, China Resources Vanguard, Century Lianhua and other stores, the reporter saw air conditioners from major brands such as Midea, Gree, Galanz, Shinco, Mitsubishi, and Haier. All have bright colors, some are fashionable and some are fully functional. , And most businesses have introduced special promotions and other promotions that have attracted many people preparing for the summer.

What attracts people's attention is that this year, air-conditioner salesmen have hit the healthy brand, and many air-conditioners are known as green. After the air-conditioning technology has introduced health functions such as dehumidification, sterilization, deodorization, vacuuming, etc., several well-known brands have targeted home improvement. Formaldehyde contamination and other issues have also introduced new air conditioners that break down formaldehyde, becoming a new selling point in the air-conditioning market this year.

In Gree, Midea and other popular brands of air-conditioning counters, they came to consult and buy more people. Century Lianhua sales staff told reporters that many air conditioners have begun to have promotional activities, such as the original US air-conditioning to 2,500 yuan, now special As long as 2100 yuan, the price is still relatively affordable. People visiting the Air Conditioning Area Xiaohu, recently also considered to add an air conditioner to the home's small room. He said, I hope to buy some of the affordable, good cooling effect of air conditioning, temporarily Wait and see, prices may be lower again in some time.

'More than half of these users are 'improved' customers who are replacing air conditioners. 'The shopping guide of a major home appliance store told the reporter that among the people who consulted for purchasing air conditioners some time ago, many of them are replacing old air conditioners that are being used. .

Ms. Zhu, who is currently purchasing air-conditioners at the mall, admitted that the air-conditioning in her home was bought 10 years ago. Now that the air-conditioning is old, the faults are constant. It takes a couple of hundred dollars to make a slight repair, and there are no three or five hundred yuan for the overhaul. It's not good. If you want to think about it, you might as well buy a new machine.

According to reports, in addition to considering factors such as price and style, air conditioners pay more attention to both practical and environmental factors. This summer, many new fan products have added health functions, such as negative ions, anti-mildew, antibacterial, and humidification. It is more environmentally friendly, providing more humane choices in terms of wind speed and wind type. For air conditioners, consumers often require low energy consumption when purchasing.

'Generally speaking, it will really enter the peak period of sales of refrigeration appliances after June. 'Relevant industry sources told reporters that at present, most of the air conditioners, refrigerators, and fans in supermarkets do not increase their prices. With the coming sales season next month The price will increase, so buy it now is the most cost-effective.

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