Driven by the combination of consumer upgrading and product structure optimization, China's water purifier market continues to expand in size. In 2018, the water purifier industry achieved a smooth start: market research agency data showed that despite being subject to real estate market regulation and the Spring Festival dislocation factors Impact, but in the first quarter China's water purifier market still maintained a steady growth.
Recently, the media visited a number of water purifier companies. The responsible person of the related water purifier company expressed optimistic expectations for the market. In the country, he unswervingly adhered to the regulation of the real estate market in accordance with the policy of 'not housing and frying.' Under the background, they are more likely to increase the development momentum for enterprises by upgrading their product structure, to further satisfy consumers' needs for a better life, and to promote the continuous development of the water purifier industry and maintain healthy growth in the market.
The water purifier market has a good start
In 2017, the country’s first-tier cities and key second-tier cities facing overheated real estate markets promulgated intensive control policies and the real estate market has cooled significantly. Take Beijing as an example. According to statistics from the Beijing Municipal Bureau of Statistics, under the control of the strictest property market, 2017 In Beijing, the sales area of residential buildings in Beijing was 6.128 million square meters, a decrease of 38.3%. According to data from the Beijing Municipal Housing and Construction Commission, Beijing used 136,237 sets of second-hand residential properties for the entire year of 2017, a year-on-year decrease of 49.99%.
As a water purifier industry downstream of real estate, under the control of the real estate market, it will also be subject to shocks. In addition, the dislocation of the Spring Festival also poses a negative effect on the market sales of water purifiers. During the visit, the heads of some related companies The sales volume of water purifiers in the first and second tier markets in the first quarter of this year was lower than the same period of last year, but the level of the tertiary and tertiary markets still maintained a good growth trend. Therefore, the water purifier industry still delivered a relatively satisfactory answer in the first quarter. .
According to statistics, in 2017, the retail sales of RO water purifiers in China's water purifier market was 150 billion yuan, an increase of 8.4% year-on-year; the retail sales volume of cold and hot water purifiers was more than 30 billion yuan, an increase of 10.9% year-on-year. The person in charge of the water purifier company boldly expects that the water purifier is expected to become another 100 billion-scale sub-sector in China's home appliance industry.
Water Purifier Enterprise's Ambitious Collective Increases Its Distribution
In the face of steady growth and great potential in the Chinese water purifier market, Haier, Midea, a leading manufacturer of integrated household appliances, and professional water purifiers such as Angel, Graceland, and Knorr are all increasing their water purifier business. Investment and layout, and some newcomers continue to join the water purifier industry: After Carrefour water purifiers launched the 'Smart Balance Water Purifier' series, they immediately followed the Internet of Things Smart Water Purifier. The product has already been put into market operation with remarkable results.
Focus on Endogenous Power to Emphasize Product Upgrades
During the visit of the media, the person in charge of the water purifier almost expressed a high degree of unanimous opinion: Comfort, health, environmental protection, and safety become the main demands of consumers for water purifiers. For this purpose, related water purifier products will focus on intelligence. Manipulation, healthy living water, rapid heating, differentiated appearance and other technical dimensions are used for product development, while cold and hot integrated water purifier products mainly focus on zero-cold water, constant temperature, high liters, high noise and other technical points for new product development. July 8 During the Guangzhou Construction Fair on November 11th, Jialeshi water purifier will bring new products to face-to-face contact with consumers.
In addition, the smart thing-related water sharing machine is also one of the major development points for Jiale things in the water purifier products. 'We are confident that we can promote changes in the field of water purification in China. We can use the best and most advanced technologies, especially It is using Wifi technology to provide better solutions and better products to the Chinese market. ' Manager Dong said.
In the survey, the person in charge of the water purifier company stated that it is necessary to provide growth drivers for product development through product and technological innovation, and to provide innovative products and water purification solutions to meet the needs of consumers for a better life, thereby contributing to the continued health of the industry. development of.