The “Changeable” Midea group also ushered in the second organizational structural change since the beginning of the transformation and adjustment in 2012. The Chinese State Grid Reporter was exclusively informed by the insiders of Midea Group that the company started at the end of last year. More than 30 major market regions set up business centers one by one.
Fang Hongbo's use of the theory of "the Central Military Commission, the main battle theater, and the main military service" theory to open up the transformation of the United States
Established more than 30 business centers nationwide
As the name implies, the 'business center' must have something to do with the market, and the US group’s establishment of such a dedicated department in the 'battlefields' of major markets is of great significance. The reporter further learned that the role of the 'business centres' in the United States is to make overall plans. Or manage the operation and deployment of all categories of this market 'battlefield' America. Its rights and role are obviously greater than the various business divisions of Midea.
The position of the general manager of each business center is not a person who can 'think of his head and can think of' the senior management of the business department or the senior management of the group, but rather boldly appoints people in the frontline of the market. According to the above sources, this approach is because 'only the frontline staff Only enough to understand the market and consumers'.
What's more, the direct report of the US National Business Center is precisely the group's chairman Fang Hongbo. Not long ago, Fang Hongbo also went to Tianjin, Nanjing and other places to learn about the actual situation in the communication market.
Fang Hongbo's use of 'The Military Commissioner, Chief Warfare, Main Service Building' Theory
How can a more thorough understanding of the US group establish a business center nationwide? What is the purpose of Fang Hongbo and what is the meaning of the group for the United States?
The 'military commissioner, chief of the war zone, main service building', the above-mentioned insider of the U.S. mysteriously read these three sentences and said that 'if you understand these three sentences, you can see what the current group's changes are.' The "military commissioner, chief of the war zone, main battlefield, main service building", this is the direction proposed by President Xi Jinping in 2015 to deepen national defense and military reform.
According to the interpretation of military experts, the 'military commissioner' is to strengthen the centralized and unified leadership and strategic command of the Central Military Commission and its strategic management functions.
The 'battlefield battle' is to establish a unified joint combat command organization at the theater level to unify the command of the joint operations of the army, navy, air force, and second artillery, so that the theater can truly realize its main operations, under the theater's joint operations command system. The combat links have been greatly reduced, and the joint operational level and efficiency of the troops have been qualitatively improved. They have fully responded to various threat situations and greatly improved combat effectiveness.
The 'main service building' is mainly to adapt to the specialization trend of military development. The level of military construction determines what kind of war can be played in the future. Similarly, the style of war in the future determines what kind of army needs to be built currently. For example, the military service It's like a factory. The war zone is like a user. The military service mainly provides qualified products for the theater. This product is the troops. What kind of troops do I need you to give to me? It is the users of these units.
If it corresponds to the changes of the American group, the business center is to play the role of a 'war zone main battle'. United States Air, Ice, Wash and other business units will unite operations, improve efficiency, respond to market competition, and enhance the fighting power of market competition.
The 'military general manager' is, obviously, strengthening the centralized and unified leadership and strategic management functions of Fang Hongbo or Midea Group.
With the 'main service type', the various divisions of the United States are now the land, sea and air forces and are also responsible for producing what kind of product (force).
Business center ≠ China Marketing Headquarters
In 2012, the home appliance industry spurred the withdrawal of policies, and the United States faced operational difficulties. This year, the United States initiated strategic adjustment and self-rescue. First, the sales system reduced staffing and efficiency, and reduced costs; second, related budget expenses were devolved from headquarters to sales companies; and third, sales. The company is responsible for its own profits and losses, and the headquarters no longer carries out subsidies. At the same time, Midea Group has also made adjustments to its organizational structure, canceled four major secondary group refrigeration appliances, household appliances, electrical and mechanical, real estate, and let each of its business divisions report directly to the group. .
This time, Midea Group has established more than 30 business centers. It seems that it is similar to the second-tier group's China marketing headquarters. In fact, the difference between the two is still very large. The former China marketing headquarters only managed all the businesses of the second-tier group and the whole country. In the market, it is impossible to form a coordinated operation with other secondary groups. The current business center focuses on the coordinated operations of all categories in all regions of the theater. This function seems to be more accurate than China's marketing headquarters, and it can also stimulate combat effectiveness.
Obviously, the change in the organizational structure of the US group on the one hand solves the group's total problems and on the other hand solves the problem of its market combat capability. However, there is a problem that when the rights of various business units are established due to the establishment of a business center If weakened, then this change is likely to produce certain internal contradictions in the short term.