Growing demand for quality of life in health
Steamer and other new appliances emerge
Market performance is more 'prosperous'
Ove Cloud Network Data Display
Embedded steamer in 2017 (electric steamer)
Sales reached 538,000 units, up 56% year-on-year
Sales of 3.40 billion yuan, a year-on-year increase of 55.7%
With the improvement of economic level
'Eat' is no longer limited to satiety
After 80, 90 become the main consumer groups
They are passionate about enjoying life. They have high demands on the cooking process.
They hope that cooking is no longer just a solution to the problem of eating
They want to make cooking easier, healthier, and more fun
In the healthy cooking rankings, 'steaming' ranked first
'Steaming' is evolved from the principle of boiled food
Do not add too much seasoning
Allows food to glow in natural steam at high temperatures
Steamer (steamer) simply steams out modern people's demand for health and deliciousness
When sales go all the way to the market
Coupled with this powerful catalyst for consumption upgrades...
All major kitchen brands have increased investment and increased their production
At the same time steamer (electric steamer) quality and categories have also greatly improved
Each chef’s electric brand increased the importance of the steamer (electric steamer) category
But the steamer (electric steamer) industry is still in the 'primary stage' of consumer diffusion
How to quickly accept consumers in a short period of time
How to make more consumers pay?
Recently guided by the China Household Electrical Appliances Association
Sponsored by China National Grid
'Healthy life, a 'steam', and “2018 China's steam box consumption and popularization activities'
Is in full swing
Activities can be described as colorful
Including 'steamer (electric steamer) truth laboratory'
"Yi's Steam", a collaboration between JINGDONG and Bean and Fruit, is a creative contest for 'steaming'
"I love you, steam, love the beauty, good time, photography competition" organized by the joint vision.
'2018 China Steamer (Electric Steamer) Industry Summit Forum'
'2018 China Steamer (Electric Steamer) White Paper' Published
'China Steamer (Electric Steamer) Promotion Alliance' established
And consumer tastings, etc.
During the event, we will interweave micro-channel micro-blog interaction, Daren experience and other small sections
Through fun, ingenious activities
Allow consumers and products to interact with companies to become more sensible
Everyone will actively distribute content through activities
Spread through various means such as cooking dishes
Let electric steamer (electric steamer) be more popular with consumers
Activities will also go through various means, various media
Seize the current mainstream consumer groups
Through the entire society in different areas of the IP-driven effect
Let more young people love cooking, love products, love brands
In short
Electric steamer (electric steamer) is an important change in the era of kitchen consumption upgrade
We must inherit the traditional culinary culture
Keeping up with the changes of the times, respecting ingredients, meeting the needs of the times for healthy eating
Let more consumers come in contact with the characteristics of the steamer
Realize the popularization of knowledge of steamer (electric steamer)
So you have to say
China Steamer (Electric Steamer) has made a very good start for consumption popularization activities