When people fretted over how to decorate a smaller family bathroom, an integrated hot water machine that can 'hide it' has quietly set off a revolution in bathing.
This year is the second 'China Brand Day'. Since 2017, the State Council has agreed to establish May 10th as the 'China Brand Day'. This is the first time that China has emphasized the 'leading role of the brand' at the State Department level.
As the so-called "Great Power", at present, China has become one of the world's largest consumer markets. Creating a good image of Chinese brands, stimulating product consumption, and meeting people's needs for a better life are the new missions of Chinese companies. Behind the establishment of the "Chinese Brand Day" is the endless opportunities brought by the rise of the country and the backdrop of the new era.
Where are the opportunities? Opportunities are hidden in China's consumption escalation.
Trends: Integrating hot water machines is the right way to open up a new generation of consumer groups
If you do not attach importance to the trend of consumer upgrades, then companies will only have one outcome and they will be eliminated. China's younger generation of consumers have become increasingly unappreciated of traditional water heaters. Compared to traditional consumers, the new generation of 80, 90 Even after 95, 00, consumers are younger, have more active thoughts, are more willing to accept new things, and also pay more attention to consumer experience. They have already begun to profoundly affect various fields in social life. The most forward-looking brands have begun to study this. A generation's characteristics, and business layout.
In March of this year, Four Seasons Muge launched the epoch-making new concept of integrated hot water machine at the AWE (China Household Electrical Appliances and Consumer Electronics Expo) in Shanghai, which is also an important part of its 'great hot water strategy'.
A series of integrated products integrate home appliances, multi-energy, buildings, heat-burning products, pipelines, and internet of things, etc., to satisfy consumers' comfort, entertainment, personalization, intelligence, and aesthetics of hot water. Customization, purification and softening demand, set off a 'bath revolution'.
If the current consumer groups are 'the joy of the moment', then more young people are 'potential treasures'. The integrated water heater is a revolutionary product that leads a new generation of consumer trends. Perceived that it is more valuable than grasping at the macro level, Chinese brands in the new era need to find the right way to open up the younger generation of consumer groups.
Subversion: All experiences should be redefined with aesthetics and technology
Hot water life should be minimalist. After all, life is a journey with a heavy burden. Modern humans have enough tediousness to go out and go home, whether it is bathing, drinking, or even washing dishes, living after a busy day. Use of heat should not waste everyone’s valuable time and patience.
If a hot water product is not minimalist, then it is certainly not what the consumer needs. The 'hot water experience' may be only a small thing for the consumer, but it is an important event for the Four Seasons Mu Ge to study for 18 years. From the visual to the use, to enjoy the hot water is a simple and fun thing. This is the work of Mu Si Song.
Behind the simple and comfortable experience is a lot of R&D and integration of Four Seasons Mu Ge. The water heater provides a single product, while the Four Seasons Muge integrated hot water machine provides an integrated solution for consumer needs. Currently, hot water The product has passed the era of satisfying basic functional requirements. All experiences need to be redefined with aesthetics and technology. In the idea of Mu Shi Song, the Internet of Things will be more deeply integrated into the application of integrated water heaters. The product adds Internet of Things attributes and can even collect data on water quality and water flow in the user's home, and tailor solutions based on the user's water usage habits.
The integration of young and subversive is the future. Maybe the relationship between future users and hot water machines is like Tony Stark and Jarvis. Afterwards, Muxi's brand label will become a real hot water butler. .