Bulls Group unveiled the first China Independent Brand Expo to focus on creating a national benchmark for electricians

The first China Independent Brand Expo was held at the Shanghai Exhibition Center from May 10th to December 12th. The theme of this conference was 'China Brand World Sharing'. The three-day exhibition attracted more than 50 participating delegations from all over the country. More than 600 domestic well-known brand enterprises, more than 100 innovative SMEs and more than 20 brand service organizations participated in the event, demonstrating the charm of China's own brands to exhibitors. It is worth mentioning that the Bulls Group is the leading civilian electrician in China. The company, representing Ningbo local self-owned brand enterprises, debuted at the fair's independent exhibition area in Ningbo.

In this exhibition, the Bulls Group unveiled a variety of products in three major categories, including sockets, wall switches, and digital accessories. Highlighted are the Bull Cube USB sockets, G28 multi-level frame wall switches, Bull mobile power and other personalized products.

'Brand is the product', since the founding of the bull, in the civil electrician industry has been intensively cultivating, has long been the 'Bull Socket' brand image in the hearts of people, and products as a link between companies and users, but also affect the user's brand at all times Identity. At the fair, many visitors were very curious about the USB socket that the Bull exhibited. This product broke the horizontal layout of the traditional socket, using a three-dimensional cube design, compact and portable, once introduced, It was deeply welcomed by consumers, which also changed the user's traditional understanding of Bull Sockets.

In addition to the sockets, the Bull G28 multi-box series wall switches exhibited on the scene also attracted attention. This wall-opening product can be freely combined with multiple switches and connected in one box to integrate multiple user-operated scenes. The problems such as height difference, missing loading, and reloading during installation have made the product more evenly distributed. This product has previously won the Red Star Design Award. In addition to the above highlighted products, Bull G22 high crystal glass switch, bull Automatic anti-overcharge USB charger, Bull Power Bank, and Bull digital car USB charger and other products also attracted many viewers to stop and experience.

Brand is the common pursuit of producers and consumers. It is also a manifestation of the comprehensive competitiveness of the company. While establishing a strong brand foundation, the Bulls have also further consolidated their brand position through products. Today's Bulls Group has developed into a collection of outlets and walls. Switchgear, LED lighting and digital accessories in one of the four major lines of civilian electrical industry leading enterprises. In recent years, the Bulls has participated in the drafting and revision of a series of national standards for the socket industry, through standards development, greatly improved the Bulls Group The core competitiveness of the company. In 2017, the company was selected for the first time in China's 500 Most Valuable Brands list, and was the only electrical appliance brand in Ningbo that was shortlisted for this list. On May 10, the '2018 Ningbo Brand Top 100' was released. In the list, the Bulls Group won the championship with a brand value of 18.25 billion yuan. Whether it is to participate in the formulation of national standards, it still ranks at the top of the top 100 brands. This is a big affirmation of the strength and brand awareness of the Bulls in the industry. , is conducive to the continuous improvement of the bull brand influence.

The establishment of 'China Brand Day' aims to build a brand development and communication platform for national enterprises, deepen the transformation and upgrading of industrial structure, increase the influence and awareness of independent brands, and build China's famous independent brands. At the event, the Bulls The person in charge of the group stated that in the future, the company will continue to respond positively to the national government’s “Made in China 2025” policy call, exert the “Ningbo brand” building demonstration effect, and further promote the integration and development of the Internet of Things technology and product R&D and manufacturing related links, and fully layout the whole house. Intelligent electrotechnical solutions and intelligent products are changed from manufacturing to innovation, promoting the transformation of Chinese products to Chinese brands, and continuing to the vision of the “International Civilian Electrician Industry Leader” corporate brand vision!

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