The First China Independent Brand Expo | TCL Refrigerator Washing Machine Show Big Country Brand Strength

Since the 19th National Party Congress, the CPC Central Committee and the State Council have paid more attention to brand development. In 2014, they proposed 'to promote the transformation of Chinese manufacturing to China, China's speed to China's quality change, and Chinese products to China's brand transformation'; National leaders report on the work of the government. China has repeatedly emphasized the establishment of well-known Chinese brands. The exhibition gathered more than 50 exhibiting delegations, more than 600 domestic well-known brand enterprises, more than 100 innovative SMEs and more than 20 brand service agencies, to display their own brand of charm. In order to better promote Chinese culture and enhance China's image, the big country brand TCL took full flagship products to the Expo. Among them, TCL Refrigerator Washing Machine carried the latest touch-free contaminated washing machine and one-piece variable-frequency air-cooled crystal released in March. The new cross-door refrigerator product debuted, together with China's major independent brands, demonstrated to the world the innovation power of Chinese companies and the competitiveness of great nations.

The expo was launched on May 10, 2018, for a period of 3 days. The exhibition area is approximately 25,000 square meters. Central exhibition area, local exhibition area, brand service exhibition area, and special event display platform. A total of more than 20 brands and service organizations were gathered. Showcasing the charm of self-owned brands; and using the theme of “China's brand world to share” to showcase the achievements of China's own brand development, expand its own brand awareness and influence, shape its own brand image, strengthen its own brand development confidence, and promote brand building, To meet people's needs for a better life, TCL refrigerator washing machines adhere to the pragmatic and innovative corporate philosophy, adhere to industry, based on the needs of healthy life of users, through continuous product technology innovation, and dare to dare to dare to adhere to the brand spirit of interpretation of the essence of big countries in order to Technological innovation leads the needs of the era of health, allows technology innovation to benefit millions of households, and promotes the ice washing industry for a healthy life and a new milestone in innovation and transformation.

New Brand Strategy Upgrade Exhibit Great Power Brand Strength

Almost at the same time as China’s reform and opening up, TCL has experienced 37 years of development, and 19 years of global expansion has precipitated the transformation of its innovative achievements into globally leading products. It has grown from a struggling start to an internationalized “great country brand”.

The constant innovation breakthrough in washing machine product technology has enabled TCL washing machines to continuously occupy the high ground of competition and has won the attention of the industry and the market. From contaminated washing machines, to contaminated drum washing machines, to dirt-free drums. Barrel washing machine thoroughly solved the secondary pollution of laundry and the cross-contamination between laundry and clothing. It became the founder of the solution for the free sewage system. The developer of the standard for the non-polluting washing machine and the first special certification of the China Light Industry Federation. , To practice the big country brand with the enterprise spirit of dare to dare to dare to insist.

In 2018, TCL Washer upgraded its product brand strategy and committed to provide users with 100% free filth, ie full range of free from pollution, whole process free from pollution and life-span free of dirt. In 2018, TCL Washing Machine will take the lead in achieving offline full products. The line will be free of pollution, and at the same time stop R&D investment for non-polluting products, and stop production of non-fouling-type washing machines in 2020, and gradually push health care to a new milestone, so that pollution-free + truly become a standard of healthy life, with technology Innovation leads the needs of the times. In the newly upgraded product brand strategy, Tsing Hsueh-chan, Product Director of the Washing Products Center of TCL White Home Appliances Division, said that 'no pollution +' and '+' are products that include core interest points, appearance, capacity, and others. The comprehensive upgrade of auxiliary functions will create new and comprehensive anti-fouling experts for users. We will continue to deepen the needs of users' health cleansing, continue to carry out innovative iterations on the technology of 'no pollution', and TCL will continue for the healthy life of users.

TCL Refrigerator will comprehensively upgrade the smart and healthy 'air-cooled +' product brand strategy of 'Integrated Frequency Air Cooling', focusing on the technical innovation of refrigerators from the inside to the outside for intelligent food storage of ingredients, fresh ingredients, nutrition and health from the ingredients, for users Created from shopping to food storage, three meals a day full chain of wisdom and healthy life. TCL refrigerator washing machine washing machine free of pollution technology, refrigerator smart health integrated inverter air-cooled technology, continuing to focus on the healthy life of users, through continuous products and Technological innovation, practical product scenarios, ultimate product experience and targeted user groups interact with each other to bring health and quality of life to users, and to practice the charm and responsibility of big country brands.

TCL refrigerators have long been dedicated to 'hide' health threats in refrigerators. Refrigerators serve as a storage space for family members' nutritional foods and health issues can not be ignored. In 2018 TCL refrigerators ploughed users' needs for food storage, focusing not only on refrigerators. Technology upgrade, more emphasis on smart food storage of refrigerator ingredients. TCL integrated inverter air-cooled refrigerator with integrated integrated control dual conversion technology, can achieve 2 minutes fast cooling 1 °C, lock ingredients fresh, full-space permanent AAT negative oxygen ions Technology, to achieve a 'dust, deodorization, sterilization, fresh care' as one of the 360-degree maintenance. In the use of antibacterial materials, TCL refrigerator in the industry took the lead in the first class to achieve a mild antibacterial silver ion handle, antibacterial rate reached 99%, and the use of anti-mildew Class 1 antibacterial door seals, E. coli, Staphylococcus aureus sterilization rate of up to 99%, to achieve the health of the refrigerator outside the space management; in the refrigerator, through the AAT intelligent sterilization system, removing 91.17% The interior space of E. coli protects the freshness and safety of ingredients and provides families with a full range of health care.

This year, the brand strategy of TCL refrigerator upgrade products is 'air-cooled +' - in 2018, the exclusive AAT smart-bacteria sterilization system of TCL refrigerators will be fully popularized in 250L or more of new products, from fresh ingredients to nutrition, nutrition and health, all 100% of new products are equipped with antibacterial door seals and antibacterial handles; according to the plan, by 2020, TCL refrigerators will strive to achieve healthy refrigerator sales accounted for 70%.

As one of the activities of the “China Brand Day” series, the hosting of the first China Independent Brand Exhibition is of far-reaching significance in the development and expansion of China’s own brands and the expansion of its popularity. Brands are a demonstration of product self-confidence and a comprehensive manifestation of the competitiveness of enterprises and even the country. , 'Brand powerhouse' has become a national strategy, and the Chinese brand in the new era should take more responsibility and mission.

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