In 2018, Neffos made significant progress in mobile phones. IDC survey showed that global smartphone shipments fell by 6.3% in the first quarter of 2018 as a whole, and the market was weak. However, Neffos continued to maintain a strong growth trend in a converse manner. Mobile phone shipments reached as much as 300% in the same period last year and achieved an impressive record.
In a comprehensive view, shipments in various regions have grown significantly: Eastern Europe increased by 338%; Asia-Pacific increased by 270%; Western Europe increased by 168%; South America increased by 148%. Neffos mobile phones in the world's major markets are showing sales of blowouts.
In the fierce market competition, Neffos achieved such a result, thanks to the excellent product quality and excellent user experience of Neffos mobile phones, praised by channel partners and consumers. Neffos X1 Lite, Y5s and other products are even more. Gained a warm response from the target market and became the 'explosion' of the market. In order to make further efforts in the high-end market, Neffos released two highly anticipated N1 and C7 models in March: N1 is equipped with 12 million-pixel color + Black and white dual lens, using Sony IMX386 sensor, PDAF 0.2 seconds focusing, has a comparable SLR camera photography experience; C7 integrated automatic fill light, automatic beauty, speed HD camera, self-timer impeccable, loved by the market.
Neffos is established as a premium brand by TP-Link Group. Continuing TP-Link's consistent adherence to quality and control capabilities. With excellent product experience, simple design and close to the people's price, it truly allows users to enjoy quality, performance and price. Neffos will continue to focus on customer needs and continue to release more competitive new products. We will continue to work hard to provide users with high-quality, cost-effective mobile products. We believe Neffos will continue to maintain sales growth. Positive situation, serving more consumers.
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