On May 10th, Liu Jun, President of Appliances Division of Jingdong Mall, announced at the Tencent-Jingdong Smart Screening Conference that the AI voice control, and the era of intelligent big screens while watching TV has arrived!
Jingdong teamed up with China Electronic Video Industry Association, Tencent Video and major TV manufacturers to jointly establish a large-screen smart alliance to promote the improvement of the smart screen ecology.
At the conference, JD.com also released 20 customized TV sets in a breath, and launched the purchase of Tencent members of the season card, 1,000 sets of 0 yuan free trials, comments on the single back to the 500 yuan E card, 12 white bar staging Equity and a series of promotional activities. At the same time, JD.com standardizes the hardware parameters of custom models: large size, high storage, metal body, artificial intelligence, smart home control, video content, buy while watching and so on.
'In short, it is necessary to meet the needs of mid-to-high-end consumers and bring a more enjoyable viewing experience to users under the network environment. ' Yang Zisheng, General Manager of the Black Power Marketing Department of Jingdong Home Appliances Division said, 'Follow-up, Jingdong We will continue to promote the 'Strategic Strategy Plan', through the formulation of unified parameter standards, high product allocation and low price, solutions to supply chain issues, and super promotion programs, so that more brands can be added to provide more and better quality products to consumers. . '
To build a smart big screen ecosystem, we need 'soft and hard'. Tencent Video is China's leading online video media platform, with rich video resources, high-quality single-play content and a complete membership system that can meet users' needs for large screens. Content resource requirements.
In the context of the Jingteng plan which has advanced to 3.0, Jingdong and Tencent have become a necessity. Jingdong and Tencent, which have mastered the upstream hardware and software resources, have used resources to integrate Jingdong’s intelligent open technology platform and Tencent’s Smart Family (AI in every Home), realized the innovative large-screen smart shopping model of 'AI voice + watching and buying', breaking through the traditional TV shopping model and the business model of the e-commerce platform.
Jingdong-Tencent version of customized artificial intelligence TV has built-in JD.com shopping scene, allowing users to realize scene-based shopping while watching TV.
The Jingdong-Tencent version of this customized model has a built-in JD.com shopping scene, which contains Jingdong’s selection of high-quality merchandise. The user only needs to use the remote control's exclusive button or AI voice control to get the exclusive price of large-screen, and Supports cash on delivery, allowing users to realize scene-based shopping while watching TV, fully activating user's fragmentation time, and prolonging the user's length of stay in the living room. In addition, users will be watching various videos of Tencent videos in the future. Or entertaining, match the product QR code in TV dramas or variety shows, such as celebrities with the same paragraph costumes. At this point the user only needs to scan the QR code, you can achieve a one-click orders.
The simple, enjoyable and safe Jingdong-Tencent version of the customized artificial intelligence TV not only discards the disadvantages of the traditional large-screen shopping applications such as complex, fragmented and loopholes, but also provides a rich scene entry to satisfy home users watching videos, listening to music, shopping, and games. Children’s education and other entertainment appeals have become a one-stop smart solution that will change the role of TV from a “family entertainment center” to a “new frontier for entertainment consumption”, creating a new smart big-screen ecology and further expanding the overall market of living room entertainment business. Demand, making TV shopping become another revenue-generating place to pay for video content.
In addition, the conference site, Jingdong and China Electronics Video Industry Association, Tencent Video, Changhong, TCL, Philips, Hisense, Skyworth, Coocaa, Konka, KKTV, etc. Including industry associations, content and data service providers, TV manufacturers, OTT manufacturers In-house partners jointly initiated the establishment of a large-screen smart alliance to jointly promote the improvement of the smart screen ecology.
