On May 8th, Tmall TES (Tmall Consumer Electronics Ecology Summit) was successfully held in Yunqi Town, Hangzhou. At this summit, OPPO stood out among more than 17,000 Tmall global brands, becoming the only winner of the annual consumer. The experience award 'Mobile phone manufacturers can be described as truly 'one of the best in the world'. It is also another proof that OPPO has always focused on consumer demand.
According to the data, as of the end of March 2018, there were 617 million active consumers on the Tmall platform. The TES 'Best User Experience Award' represents the most convincing and authoritative award for consumers who exceed one third of the Chinese population. It is understood that the award was selected at more than 160 levels and was awarded to the brand that has the most outstanding rating in the Tmall user experience evaluation system. The brand that has won the best reputation in the consumer shopping experience is self-evident, and its gold content is self-evident. It is difficult to see how high the OPPO that won this award is loved by the majority of users.
For a long time, OPPO has always insisted on focusing on user needs and creating quality products to promote the upgrade of user experience. Each product has been praised by users. Taking OPPO's latest product, R15, as an example, the aircraft’s data on the day of launch shows that the score is 4.9 points. Suning platform's popularity is even 100%, becoming one of the most popular camera phones among current users.
At the same time, OPPO began to sell from the first week of sales (14 weeks in 2018), OPPO R15 continues to reelerate the top list of Zhongguancun Online-China's mobile phone market. In addition, OPPO R15 is the hottest in today’s headlines. Mobile phone. These data are enough to confirm the user's concern and affection for R15.
OPPO CEO Chen Mingyong once said: 'We need to position our products and surprise users. 'To this end, OPPO focuses on 'user expectations' and has developed and implemented a series of effective corporate development strategies such as The core needs of users are based on the “best policy” that uses user experience and recognition as the highest standard. It continues to reinforce the brand image of “young and fashionable”, and always adheres to the needs of consumers as a guide to solve consumer pain points. Grinding and quality control, and then balanced management of performance. This is the real reason why OPPO can stand out from many international brands to obtain Tmall's TES 'annual consumer experience award'.
Today's OPPOs are always listening to the voices of the market and discovering the real needs of consumers. This can be found in every model in the past. Whether it is for the polishing of hand or the unrelenting pursuit of aesthetic design of the body, OPPO Always put the user experience at the forefront, continue to do the user's favorite boutique.
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