At present, the head players of the mobile phone industry are making active arrangements. From the current situation, Huawei's layout in these four aspects is relatively complete. Therefore, Zhizhi is also undergoing a variety of understanding and has cleared up Huawei in this regard. In terms of the layout of the four major areas, we saw that Huawei is taking the lead in AI chips and the HiAI platform as the core in the battle for terminal AI. It is actively laying out the unique AI ecology.
Huawei AI layout chip: Unicorn 970 head start
Algorithms, computational power, and data are regarded as troika of AI technology. However, the current demand for big data from machine learning algorithms indirectly imposes requirements on computational power. Therefore, AI technology is the first to place a higher level of hardware on chips. Requirement. Huawei's layout on AI also starts with the AI chip. This business is managed by Huawei. In September 2017, Huawei released the world's first mobile phone AI chip, the Unicorn 970, saying that it is an AI chip. This new product adds a neural network processing unit NPU, computing speed is 25 times faster than the CPU, and energy efficiency is increased by 50 times.
After launching the first AI chip, Huawei quickly landed it on the end product. Huawei released the AI chip unicorn 970, Huawei's Huawei BG, who is responsible for the Huawei mobile phone business, closely followed. After the launch of the Kirin 970, In July, Huawei launched Mate 10 and Mate 10 Pro, the flagship high-end business models equipped with this AI chip. At the same time, Huawei’s glory series for another mobile phone line also introduced the glory V10 equipped with the Kirin 970 chip. This month, Huawei released the P20 and Glory 10 two mobile phones are also equipped with Kirin 970.
The AI chip, as the computing core, fully supports various AI functions on the mobile phone, and is the basis for realizing the AI function of the mobile phone. With the smart phone under the AI chip, the most obvious feeling for the end user is the operating speed of the mobile phone. The speed is fast, and this speed is not only reflected in the faster speeds of various applications that open the mobile phone, but also in the AI beauty, AI scene recognition, AI translation and other optimization functions. Fast implementation.
Huawei AI Layout Terminal: Native Features Optimized, Human-Computer Interaction Diversified
Today, mobile phones have exceeded PCs and TVs, and have become the longest device for accompany users. It is also the longest device for human-computer interaction. Traditional human-computer interaction uses a single typed input, and the introduction of AI also makes people The way of machine interaction is diversified. There are new modes such as voice interaction and fingerprint recognition. At the same time, AI also makes the native functions of mobile phones more intelligent, with more AI camera, AI noise reduction, AI radar, and power management.
At present, voice interaction has become the hottest form of human-computer interaction, attracting Internet giants at home and abroad to lay out one after another. Huawei has also launched its own voice assistant Xiao E in voice interaction. An updated version of the AI is also available on Huawei Mate10. Small E' can not only awaken the screen and awaken, but also make the voice of the user of small E property through awakening word training. It can also analyze the user's instructions semantically, and actively judge the user's needs and give solutions. If the user feels that the phone screen Too bright simply tells 'Er E' that the phone's screen is too bright. Small E can automatically adjust the screen brightness.
Huawei also carried out a comprehensive layout for AI photography. For the Huawei P20 launched this month, the first is the AI scene recognition function, which can identify 19 types of over 500 photographic scenes. At the same time, the P20 is also equipped with 3D modeling technology. Through the face modeling technology to shoot better self-timer and his beat, and support AI beauty, 3D portrait light effects, can adjust the side light, theater light and other effects, and in the night scene, back light shooting support AI optimization, In addition, Huawei P20 also added AI Image Stabilization (AIS) for camera shake.
In addition, the AI features on the P20 also include voice noise reduction, battery life optimization, travel assistance, support for AI voice mapping (such as 'find last July's gourmet photos in Chengdu'), and AI screen shopping, direct import To Jingdong, Tmall, Suning and other e-commerce platform.
Huawei AI Layout Cloud Service: Four Directions to Improve User Experience
Huawei's AI layout also extends from the terminal to the cloud. Huawei uses personalized cloud services for each terminal user. There are four main directions:
1, user personal information service:
After registering Huawei cloud accounts, Huawei will provide users with 5GB of cloud storage space, and provide data protection, data synchronization, and document storage services. However, the implementation of these services requires the user to open them. Among them, data protection, It mainly includes cloud backup services such as photo gallery, contacts, call records, and memos, as well as support and positioning. It locks the device and automatically turns on the cloud backup to find my mobile phone. For data synchronization, the user can choose whether or not to open the gallery. , calendar, memo and other cloud data synchronization. Document storage is mainly the user's own upload to the cloud file management, also became a cloud collection service.
2, built-in core application experience:
Huawei's strengths in the built-in core software are also relatively large. Huawei's assistants, mobile phone owners, application markets, browsers, input methods, etc., cover the entire line of software products experienced by users.
3, travel cloud service:
For travel scenarios, Huawei also provides related software services such as Huawei wallets for payment functions, SkyView for global networks, weather inquiries, and driving scenarios.
4, entertainment cloud services:
For the user's daily entertainment projects, Huawei not only provides software services such as video and music, but also cooperates with Palm Technology to provide services such as Huawei Reading.
Huawei AI layout ecology: HiAI platform as the core
A few days ago, at the Huawei Analyst Conference, Huawei Consumer BG Minister of Engineering Zhang Baofeng explained that Huawei's AI ecosystem is divided into three parts: HiAI service on the cloud, HiAI engine on the equipment, and calculation based on AI chips. Which Ai chip refers to the same as Kirin 970, adding artificial neural network engine NPU chip.
In order to tie in with the NPU, Huawei also opened HiAI API for HiAI mobile computing platform to third-party developers to facilitate developers to write AI applications on mobile devices. The HiAI platform also became the core of Huawei's AI APP ecosystem.
As the core of Huawei's AI eco-layout, the HiAI platform provides 50 APIs in 3 categories, CV machine vision engine, ASR engine and NLU (Natural Language) engine, and IDE computing model cooperating with Microsoft.
For developers with different abilities, the HiAI platform also provides different levels of capability requirements. For developers who have AI development capabilities using an architecture such as TensorFlow or Caffee, HiAI will provide tools to allow developers to quickly migrate. The existing model is applied to the HiAI platform. For ordinary APP developers, HiAI can provide already encapsulated technologies such as speech recognition and image recognition. Developers do not need to do basic AI research and development, and can directly call the HiAI package. AI technology is applied directly.
From the perspective of APP development, in the ecosystem of Huawei's APP developers, there are five hottest scenarios for AI applications: live broadcast, social networking, e-commerce, photography, and text recognition. At present, they have attracted quick hands, vibrato, Jingdong, and the United States. Three-party applications access the HiAI platform.
Integrated AI play through mobile terminals to the ecosystem
From AI chips, voice assistants, native AI applications, to data synchronization, mobile cloud security and other cloud-based services, to HiAI platforms for third-party application developers, we can see that Huawei is going through a terminal, chip, cloud , Ecological integration of AI play.
As for Huawei's various businesses, we can see that in this gameplay, Huawei's AI chip business is the basis for Huawei's deployment of terminal AI, and the current launch of the Kirin 970 chip is only the leading product, with AI chips. After the foundation, Huawei took the HiAI platform as the core and developed the terminal-based applications based on the platform itself or with third parties. The three aspects of the terminal, the cloud, and the ecology were the responsibility of the Huawei consumer BG led by Yu Chengdong. Among them, for cloud services for end users, Huawei Cloud provides computing capacity support, and Huawei Consumer BG is responsible for operations management.
In terms of AI applications, Huawei did not go it alone. Instead, it opened its own capabilities on the AI chip and HiAI platform, and cooperated with more partners and developers on cloud services and APPs, and together with external resources. Improving the user's AI experience. For example, APP Huawei Reading developed in collaboration with Palm Technology, and Microsoft AI-driven voice translation system in collaboration with Microsoft.
AI as an emerging technology, different companies have different development advantages, and also rely on the development of ecology in the application of landing and market extension. Huawei is also conscious of the ecological play of AI, while constantly consolidating its own AI hardware, software, and algorithmic strengths are also actively collaborating with partners on the one hand to bring together a rich and convenient AI experience for customers.
Conclusion, AI has become an important competitiveness of Huawei
As the longest consumer electronic product that occupies the user's time, the mobile phone has become the most important scene for AI landing to the terminal. Therefore, it has also become a piece of fat for the market.
Huawei, a leader in the domestic mobile phone market, is conducting a multi-layered terminal AI layout from terminals, chips, cloud, and ecology. Whether it is the introduction of the first artificial intelligence chip Kirin 970, or the opening of the HiAI platform to third-party developers, In addition, Huawei has deployed a variety of human-computer interaction modes, such as voice assistants and fingerprint recognition, as well as various cloud-based mobile phones and sky-link services. It can be seen that Huawei is actively responding to AI and bringing mobile phones to the industry. The change is also exploring and opening the way for AI to land on the terminal equipment.
At the same time, we also saw that in the exploration of AI landing on the terminal equipment, Huawei also gave its own set of play: Taking the AI chip at the head, HiAI platform as the core, running through the terminal, chip, cloud, and the ecological layout. This kind of comprehensive layout on the terminal AI also makes us see that AI has become an important Huawei competitiveness.