Global Tiancheng Technology Co., Ltd. established in less than two months was 'involved in the matter'. On May 8th, Tiancheng Global and JD held a 'Strategic Cooperation Conference on the “New Screen for Unlimited, Open Internet Smart TVs.' and Jingdong’. Unrestricted Retailing 'Big strategy formed a joint force. Both sides played their respective advantages on the basis of complementary resources and mutual channels. They promoted Jingdong’s business in large-screen end-of-view and bought products, and conducted in-depth cooperation on products and services based on the Internet TV platform.
'Large screen +' strategy
Global Tiancheng is a subsidiary of CIBN Internet TV. Its main business covers Internet video new media. Currently, it is based on family scenarios and is committed to providing diverse, high-quality media content and services to the ubiquitous screen through the Internet. With its industrial accumulation and technology accumulation, Global Tiancheng has launched the 'big screen +' strategy for the first time. The so-called 'big screen +' is to create a large-screen Internet intelligence platform integrating technology and traffic, through multi-brand, multi-channel Strategic cooperation, create more business forms associated with large screens, form a large-scale commercial layout, business forms can be extended to 'big screen +' content, 'big screen +' advertising, 'big screen +' shopping, 'big' Screen +' game to 'big screen +' smart home, etc. Specifically speaking, it is through the advertising, content and value-added services, big data, user operations, product solutions and other aspects to get big screen business value and cash.
It is reported that Global Tiancheng will use CIBN Sweet Orange Video TV application software system on its own Internet TV system platform. CIBN Sweet Orange Video TV Application Software System is a global smart TV application service system based on TVOS2.0 of the General Administration of Radio, Film and Television. Artificial intelligence, big data, voice manipulation and other functions can automatically trigger brand-new programming and information flow pushing. It is worth mentioning that currently, CIBN Orange TV application software system has reached 4 million users and will exceed 1000 in 2019. The total number of users, the average user online time is 3 hours per day. In terms of content, the platform relies on the advantages of CIBN Internet TV content integration platform, brings together hot variety entertainment, cinema movies, TV dramas and other special features, and the accumulated time of video content exceeds 10 million hours.
Or it will be a big traffic entrance
In addition to family scenes, business scenes and various vertical scenes, Global Tiancheng is optimistic about 'Blue Ocean'. Global Tiancheng CEO Liu Bin said in an exclusive interview with China National Grid that it is currently working with a number of chained catering outlets. TV screens, but most of the time is relatively idle or just put on some cable TV programs, but also have some of their own promotional content, or he has some uniform content that needs to be distributed uniformly. In this case, There needs to be a platform for them to build and distribute. In addition, there are national chain pharmacies, etc.
Liu Bin believes that, for Global Tiancheng, any TV screen is a display terminal, and Tiancheng Global has its own video platform. The content of any partner can be extended to all display terminals through Global Tiancheng. In this process, the partners Pushing its own content, Global Tiancheng is also equivalent to acquiring the resources of this screen, so that at other times it can promote short video content, advertising content and other business content, can be put in.
Liu Bin also revealed that Global Tiancheng is still talking about cooperation with some gymnasiums. The same is true for gymnasiums. There are also screens. As long as there are screens, these screens will in fact face a problem, that is, all of them will be connected, unified, and unified. Distribute the content. Global Tiancheng is now equivalent to putting in a piece of hardware and using the TV as a screen to manage these display terminals.
Liu Bin is full of expectations for the application of commercial scenarios. 'We all know that Focus Media is the largest outdoor advertising agency in China, but they mainly cover office buildings, and we now cover commercial consumption scenes other than office buildings. , For example, shopping malls, gymnasiums, 4S shops, pharmacies, etc. As long as it is an environment of commercial consumption, we are currently mainly looking for large chain agencies to talk about, because the screen does not matter what, it involves a license issue. He As long as it is a screen, especially an outdoor screen, the country has a relatively strict management system. Based on the background of the entire national media, we will give him unified management and broadcast control, if it can put outdoor or commercial scenarios. When the screen is integrated, we believe its value should be even greater, and it may even become the second Focus Media.