In the era of Internet of Things, the global air-conditioning industry has differentiated two types of development modes: 'air-conditioning' hardware thinking and 'air-making' user thinking. May 8, Sydney Time, Australia's International Refrigeration, Air Conditioning and Ventilation Equipment Exhibition (ARBS) At the same time, global air-conditioning companies exhibited the most cutting-edge scientific and technological achievements. Unlike the general upgrade of product hardware in the industry, the air-conditioner of the Internet of Things era was the only company in the air-conditioning industry of Haier's air-conditioning industry that created the only 'air-making' output of smart air solutions.
As the only Chinese brand exported in Australia with 100% self-owned brand, Haier Air Conditioning is not only the local Chinese NO.1 brand, but also the most dynamic Chinese brand in the region. The data shows that under the stimulation of smart products, 2017 Haier Air Conditioning Australia Market doubled, highest in the industry.
The Internet of Things upgrades and eliminates hardware thinking, Haier's "air-making" into the Australian Chinese brand NO.1
The Australian Refrigeration Exhibition is one of the largest refrigeration exhibitions in the southern hemisphere. This year's show attracted global manufacturers, suppliers, purchasers, etc. to visit and purchase. From the standpoint of exhibiting products at the exhibition, whether it is the dominant Japanese brand, or Most of the Chinese companies that OEM OEMs export are hardware upgrades. They are still the hardware thinking in the traditional era of making air conditioners.
However, Euromonitor International’s survey data in March showed that Australia’s connected air conditioners (including smart air conditioners) had a compound annual growth rate of 49% between 2013 and 2017, and it has now become the world’s fifth-largest connected air-conditioning (including smart air-conditioning) market. As well as the impact of high electricity bills, energy saving and energy saving have always been the main appeal of consumers, and the remote control function has also accelerated the rise of connected air conditioners. At the same time, it has also led consumers to gradually reduce the demand for traditional air conditioners.
From the perspective of the Australian air-conditioning market, Japanese brands entered the market early and mastered the market discourse right in the hardware-dominated era. In the era of Internet of Things, air-conditioning is only a hardware carrier. The user really needs a healthy air. In this context, In 2015, Haier Air-conditioner laid out the Australian market with Chinese brands and smart products. It has now become the local market NO.1 in China.
Smarter growth in layouts Haier is the most dynamic Chinese brand in the Australian market
In order to meet the growing demand for intelligent users in Australia, at the 2016 ARBS exhibition, Haier’s full range of smart air-conditioning debuted in Australia for the first time. At this ARBS exhibition in 2018, Haier’s air-conditioning was self-cleaning through a net that could “swallow light”. An air-conditioned, air-breathing, Tianyi air-conditioner, F-Series easy-to-install, self-cleaning air-conditioning and other smart air solutions provide one-stop smart air initiative services. Data from the market shows, relying on intelligent layout, 2017, Haier Air-conditioning Australia doubled its market growth, with the highest increase in the industry.
At the site, Haier Air Conditioning also announced the launch of self-cleaning air-conditioners in Australia and New Zealand. It promoted a healthy air concept of “cleanse oneself and cleanse others” on a global scale. The reporter saw on the spot that Haier had built up 'light swallowing' in the exhibition hall. Demonstration glass house. In a closed glass house, the PM2.5 index of high concentration haze exceeds 2600μg/m3, the laser beam is clearly visible. After self-cleaning air conditioner in Haier automatically detects haze exceeding the standard, open the purification function for 3 minutes. The laser beam disappeared. Haier also exported the F series of easy-to-install self-cleaning air conditioners to Australia, which can help local installers save 50% of installation time and save 80% of service time.
It is reported that since entering Australia, Haier has persisted in the branding strategy of localization and has gradually formed a localized operation pattern of R&D and marketing in Australia. At the product end, the Australian National Grid Certification (DRED) is a mandatory energy saving requirement of the government to ease The local peak power shortage problem. Haier air conditioning for Australia's energy-saving needs, the whole system of intelligent air conditioning standard DRED function. In the service side, Haier in the local realizing 7×24 hours of high-effective services, orders in the morning, afternoon home installation and commissioning, It can be used in the evening. In terms of localized marketing, an Australian dealer changed his BMW car to the 'Haier' brand and recommended Haier air conditioning to local users.
Since the exploration of the 'one person's oneness' model, Haier has achieved fruitful results in the field of smart life. Haier Air Conditioning has created a set of smart air solutions with the idea of 'making air', and has built the concept of 'air manufacturing' in the Internet of Things era. Transported to the world and established the first overseas healthy air research laboratory in cooperation with the Earth and Environmental Science Laboratory of the University of Geneva, Switzerland. Euromonitor International latest data shows that Haier achieved global connected air conditioning (including smart air conditioning) for 2 consecutive years with a market share of 30.5%. ) Sales volume is the first. In the first quarter of 2018, Haier's air conditioner growth rate was 33.2%, ranking the first in the industry. It continued to consolidate the status of the first brand of air conditioners in the Internet of Things era.