National Bureau of Statistics data shows that in 2017 China's final consumer spending contributed 58.8% of GDP growth, and 'buy-buy-buy' has become a veritable 'big horse' that promotes China’s economic development. China's entrepreneurial innovation brings dynamism, such as the purchase of multiple scenarios has become one of the innovation paths in the retail sector.
On May 8th, JD.com and Global Tiancheng announced that they had reached a strategic cooperation, exerted their respective advantages on the basis of complementary resources and mutual channels, and promoted Jingdong’s “Looking and Buying” business at Daping Terminal, and based its products on the Internet TV platform. Depth cooperation in business.
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Advocate 'Unrestricted Retail' New Concept Jingdong Looks at Internet Home Scenes
Based on the family scene, smart TV is the ideal traffic entrance for the home Internet. As an e-commerce giant, how to create the best display for this part of the traffic, the minimalist operation, the shopping channel with the best experience, is the 'unbounded' advocated by JD.com. An important part of retail'.
Zhang Jing, general manager of Jingdong Intelligent IoT Center Business Department
Jeff Zhang, general manager of Jingdong’s intelligent Internet of Things Center Business Unit, stated at the press conference that Jingdong has established a large-screen smart industry alliance at the end of 2017 to cooperate with TV manufacturers and broadcasters, licensees, content and data service providers, and OTT manufacturers. We also opened up technology platforms such as Alpha and Kepler to empower partners and use artificial intelligence and Internet of Things technology to open up large-screen shopping channels and promote large-screen end-to-end purchase services. Currently, there are Konka, Hisense, Samsung, Tencent Video, China Institute of Information Technology, BesTV and other brands and platforms involved.
The strategic cooperation between Jingdong and Global Tiancheng intends to further deepen the “border to buy and buy” business at the big screen end. Through video and graphic shopping, it gives new meanings to two important aspects of 'seeing' and 'buying'. Tiancheng will open up an independent e-commerce area at the big screen end, allowing users to directly enter the 'Jingdong Shopping' platform to experience a big screen shopping. Breaking through a single graphic form in the past, supplemented by vivid video shopping guide content, is more in line with The user turns on the watching habit of watching TV on the TV, and provides users with the intention to “actively purchase” full-time shopping guides and merchandise display. The big screen e-commerce merchant is more consistent with the use scenario in the shopping experience.
Global Tiancheng Relying on the Advantage of Platform to Create a New Screen-based E-Commerce Shopping Experience
Global Tiancheng CEO Liu Bin
Global Tiancheng CEO Liu Bin said at the press conference that Global Tiancheng is a subsidiary of CIBN Internet TV. Its main business covers Internet video new media. Currently, it is based on family scenarios and has always been committed to providing diverse, high-quality, ubiquitous screens through the Internet. The media content and services. The strategic cooperation is based on global Tiancheng's industry accumulation and technology accumulation at the big screen end. It will cooperate with JD.com's “Learning to buy” business landed family scene to provide powerful platform and business support. Global Tiancheng will Established the “Jingdong Shopping” area on its own Internet TV system platform, CIBN Sweet Orange Video TV application software system, and built this business into the Internet terminal through the TV media operating platform, and used its own channels and cooperation channels at Global Tiancheng. In-house promotion, expansion. At present, the number of users of Global Tiancheng Screen has reached 4 million. By 2019, it will exceed 10 million users. The average daily online time of users will be 3 hours. The establishment of 'Jingdong Shopping' area will certainly accelerate the flow of TV to electricity. The conversion of business traffic and bring about real business growth.
'Big Screen Without Borders' is the concept of cooperation initiated by Global World to discover new business models and business areas. It aims to break through industry boundaries and continuously enrich the Internet's big screen ecology through more cross-border cooperation. Currently, Global Tiancheng has divided itself from 6 12 TV brands, 52 OTT brands and 6 smart projection brands outside the major TV manufacturers have established a good relationship of cooperation. They have begun to cooperate deeply with the operator market with a large demand. The scale of users has expanded and the business chain has become clear. Stability. In addition to the home Internet large-screen business, Global Tiancheng also targets merchants in public scenes such as home users, government-enterprise customers, telecom operators, and commercial commerce, and provides video content and smart media operating technology platforms using the SaaS cloud+-end technology system. .
In the 5G, 8K era, ultra-high-definition 'big video' has become the main content form. As the mainstream carrier will gather more traffic, the global Tiancheng’s accumulation in large-screen operations will be further released as a traffic portal for home Internet traffic. First of all, in the e-commerce retail sector layout, and then extended to other areas such as media advertising, in order to tap more large-screen business value.
Global Tiancheng proposes 'big screen+' strategy to create a new model for new business
At the press conference, Liu Bin proposed the 'big screen +' strategy for the first time. The so-called 'big screen +' is to create a large-screen Internet intelligence platform that integrates technology and traffic. Through strategic cooperation with multi-brand and multi-channels, it will create more The business forms associated with the big screen form a large-scale commercial layout, including 'big screen+' content, 'big screen+' ads, 'big screen+' shopping, 'big screen+' games to 'big screen+' intelligence Home and so on. The theme of this conference 'Big Screen Without Borders' combines Jingdong’s 'Unrestricted Retail' strategy and Global Tiancheng’s 'Big Screen+' strategy. It is the driving force behind the cooperation between the two parties. The cross-border combination of industry and e-commerce will create completely different new modes of new business.
Global Tiancheng’s controlling shareholder, CIBN Internet TV, as one of the seven Internet TV license operating service providers, will provide supervision and protection for the video content on the big screen side of the “buying and seeing” business, ensuring that the contents viewed by users are healthy and harmonious. Can comply with policies and regulations to achieve controllable.
According to Cai Wenxing, CFO of CIBN Internet TV, from the perspective of industry value, Internet TV has already had a huge value and scale, and the mode of realization has been further diversified. Along with the gradual landing of large-screen-end-of-view-and-buy services, TVs will be During the process of converting traffic into e-commerce traffic, Internet TV will expand more ways to realize cash flow. The strategic cooperation between JD.com and Global Tiancheng has great business prospects.
JD’s selection of Global Tiancheng as a strategic partner for the business of “seeing and buying” has comprehensively considered various factors including resource advantages, technological advantages, license endorsements, etc., and expects that Tiancheng Global will assist Jingdong in its goal of 'unrestricted retail'. Advance.