OLED, quantum dot, laser, 8K...2017 color TV market seems particularly exciting. But behind the prosperity is the domestic sales downturn. The complex market environment has brought unprecedented test to the profitability of the entire machine manufacturer.
On May 9th, Suning Tesco 'foresees the new Horizon 2018 Color TV New Ecology Alliance Conference' at the curtain of Shanghai Baolijia Hotel. Hisense, Skyworth, Changhong, TCL, Konka, Haier, Sony, Sharp, LG, Samsung, Philips, etc. Representatives of mainstream color TV brands at home and abroad; China Electronic Video Industry Association, China Household Electrical Appliances Association, China Electronic Chamber of Commerce, and Owe Cloud Network gathered together to discuss the development context and consumer trends of the industry and discuss the breakthrough of the 2018 color TV industry.
TV market entering the bottleneck
According to AVC data, the domestic color TV retail market experienced a strong earthquake in 2017, with sales volume of 47.52 million units, a year-on-year decrease of 6.6%, the largest drop in more than ten years. The reason is that the first is that the real estate industry has encountered the most severe In terms of the number of major urban real estate transactions in the country, the number of first- and second-tier cities dropped significantly, with transaction volumes down 37% and 15% year-on-year, respectively; third-tier cities also barely maintained, only 0.3% growth. TVs, refrigerators, and water heaters all appeared. Negative growth. Secondly, the rise of alternatives such as smart micro-investment has become a new choice for consumers with its advantages of ease of use, portability, large-size imaging, and intelligence. In 2017, sales reached 1.29 million units, a year-on-year increase of 69%. %.
Dong Min, vice president of Owe Cloud Network, pointed out that weak demand is a long-term consumer crisis in the color TV industry, and it is the main barrier to the color TV market growth.
Get big screen, high-end people get the world
Fan Zhijun, vice president of Suning Retail Group, pointed out that with the migration of consumer groups, consumers are accustomed to brushing their screens, and the market demand for color TVs has gradually entered the age of quality. It has become a big screen, high-end people have the world, is the current TV market. Portrayal.
The data shows that in 2017, the growth rate was 1.7% more than the sales volume. The growth of Suning's sales volume reached 12.8%, which was 8.3% higher than the industry. This was due to Suning's O2O channel advantage. It won the big screen, high-end market, 55 inches and above. The sales volume of products accounted for 50.2%, which was 4.3% higher than that of the industry; the sales volume of products over 7,000 yuan accounted for 23%, which is 3.9% higher than the industry. Consumption upgrade is the biggest driving force behind the growth of the color TV market for a long time to come. Focus on differentiated markets, develop differentiated products that meet consumer demand, color TV brand manufacturers can smoothly spend the market consolidation period.
'Sanhua' Opportunity opens up new horizons
Looking into the future of the color TV industry, Fan Zhijun said, 'The current TV market is at a point of opportunity, segmentation of consumer scenes and opportunities for the Internet of Things. Consumers’ demand for personalized TV is boosted, and this will bring the TV industry into rapid growth. In the outbreak phase, the color TV industry can be expected in the future.
In Fan Zhijun’s view, the color TV industry will usher in the “three” opportunities, which are content, intelligence, and materialization. Contentization will address the current state of the hardware trend toward the ceiling, providing users with more segmentation, and more The content resources of exclusive competitive advantage have brought about new changes in the family's big-screen entertainment; intelligence has enabled television to accelerate development in a direction that better understands users and understands life. In addition to common voice operations, new recognition methods such as face and movement have been added. At the same time, through big data matching, TVs provide consumers with accurate content recommendations, and through application development, give TV video calls, while watching and buying new games, and with the advantages of large screens for color TVs, take charge of things. The visual transmission of information allows people to sit in the living room to control everything in the smart home.
Insiders pointed out that under the guidance of Suning, the color TV market at the consumer end, the manufacturing side will undergo a dramatic change, the future is worth the wait.
YORK New Media Coolest Technology News
Scan code win award
comment
* Netizens are not allowed to speak in the standing position, this site is not recommended in the comments section of any online store, dealer, Beware of being deceived!
