The new elite | is not only a group | it is a spiritual phenomenon

Since ancient times, the elite is the representative of wealth, culture, taste and spirit. The elites of different eras have presented different portraits of the era. Early European history did not give a strict definition to the elite at the time (Elite, adjective modification), but those Capital holders who have been pushed into the upper class by the society will always use expensive materials to separate themselves from others. The French nobles, the British leisure class, the Chinese scholar-bureaucrat, and the American capitalist, as long as It is the upper class of the 19th century that will surely 'show off the rich', and some rich middle-class people will also flow into the upper class through 'show off'. Gradually, this huge collective evolves into yesterday’s old elite group, one with its wealth or Leadership influences groups of others.

With the mass production economy in the 20th century narrowing the gap in the material aspect of the masses, the original elite argument became the future. A group known as the 'new elite' was born (Aspirational Class, also known as the aspirational crowd). They are mostly white-collar workers, entrepreneurs, and experts and scholars. They are well-educated. They are more open-minded and younger and full of passion. Unlike the old elite, the 'new elite' is willing to pay more for the cultural and spiritual concepts behind material consumption. With high prices, they not only inherited the elite's ultimate pursuit of quality of life, but also created a unique world view of the “new elite” with its simple taste and integration.

The ultimate, to explore the balance between order and freedom

The novelist EM Forster once described the emerging elite as: 'The profits are rolling and the sparks of lofty thoughts fly out.' What drives the new elitism to keep marching has always been their inner curiosity. desire.

The new elite exists to conquer the unknown world. They are very self-conscious in values, have clear analytical goals, are dominant, and pursue the ultimate in self-success. At the same time, they also have extremely high demands on their lives and work. Therefore, the new Elite groups play a very important role in leading and promoting the progress of the entire society.

In terms of materials, they are pursuing high quality of life, ultimate comfort and ultimate beauty. They constantly seek balance between wealth and ideas, order and freedom, technology and reality. Wealth can be the basis of new elites, but the presence of new elites It cannot be measured only by wealth, the depth of thought, the realm of thinking is also the standard for measuring new elites. They buy to read The New York Times, and self-enrichment is their daily state. It is precisely because of the pressure of their work. The high quality living environment is also one of their core consumption. Because at home and only at home, the pressure on the outside can be reduced to nothing, leaving only true happiness and freedom.

In terms of lifestyle, they pursue ultimate exploration, such as high-end tourism, to achieve spiritual relaxation, and also pursue the ultimate in technology, such as smart homes and environmental technology products. These high-net-worth individuals tend to have poles in a certain industry field. With profound accomplishments and influence, their work has taken the forefront in the fields of society, science and technology, has an international perspective, has a strong curiosity about innovative products and technologies and is very easy to accept new products. Ultimate technology products will become theirs. Part of life.

Streamlined, unlike the upstart's swing, such as gold

In the past, the elite crowd made additions for quality and style. Before the French Revolution, the aristocrats lived in luxury and confusion, and many people without aristocratic descent had imitated the high-level lifestyle and played like gold.

Today, as the most busy top-level people in the society, the new elites begin to subduct their lives. Abandoning the image of material prosperity, they only keep the old society's unremitting pursuit of quality. Lively taste, comfortable living is their ultimate pursuit .

The new elite yearns for a low-key yet unassuming home. Minimalism is their simple and effective new philosophy of life.

Fine, is the quality of life. Each product must be 360 ​​degrees without dead ends, whether it is the sofa against the wall, the bottom of the table and chairs, or any invisible place, the size and color requirements are meticulous.

Jane is a way of life. They like the sense of value and quality of high-end furniture in Italy. They like a very good balance. They are very intensive, they like the simplicity of their products and they are simple and comfortable.

Art life, from the golden age of pursuing ideals

Home is the most mysterious organization of the capital era, the most beautiful world of the upper class.

The old European elite pursued the baroque home: There was not a picture framed with a glittering frame; no chair was not worthy of velvet; all that life required was beautiful.

Chinese scholar-bureaucrats pay more attention to elegant culture. Each item must pass its own beauty to express the owner's elegant taste and spirit level.

The new elite aesthetic concept is very different from the old elite.

On the one hand, they inherited the elegant taste of the old social nobility, and on the other hand conveyed special emotions on modern art through the details of life.

Since young people are influenced by good art, the appreciation of the new elite is often multi-dimensional.

The craftsmanship and visual communication of the item, the proportion of perfect appearance, the luster and texture of the material, the new elite pursue intriguing details in every dimension.

Their concept of consumption is often accompanied by a deeper level of connotation. In addition to the actual use value, they will also demonstrate their personality and taste through art and culture.

In the eyes of the new elite, space is no longer merely a functional existence, but also has the qualities of design, fashion, and art. Home furnishings must also be as heartbroken as accessories. For example, television is part of a functional living room and is also a decorative wall. Part of the involvement of new technologies has also enabled the new elite to appreciate and collect famous paintings, and is gradually transforming from traditional oil painting forms to digital artwork with true color reproduction.

Fusion, another presentation of invisible value

Gorbachev once said: 'Our common homeland is the world itself, and our common destiny is the same.'

The new elites come from all walks of life, and most of them have an international perspective. They show an open attitude towards Chinese and Western cultures in terms of investment in knowledge, education, art, sports, and lifestyles, and the classics of advancing with the times. Inheritance and innovation.

The rapid rhythm of life has led to a very changeable life style among new elites. Unlabelled self-personality has made their life style very diversified. It is difficult to use a pattern to be constant. Therefore, the products chosen by these people will also pursue a hundred. Change, diversity, cross-border, it is necessary to be able to keep up with the pace of their lives, but also be able to integrate into various scenarios. For example, the integration of furniture and artwork can solve both functional and decorative issues; space and technology Combining living creates greater efficiency; the combination of architectural culture and products highlights cultural literacy that non-professionals can't match.

Recently, TCL, the global leader in consumer electronics, has made an interpretation of the new elite crowd with the new X5 Quantum Dot TV. The new elite is a consumer group that is very assertive and personal. It seems to have no contention, but everything is pursued. Grades are not spoken.

Quantum dot color and artificial intelligence add a touch of bright color to the minimalist living space;

4.9mm slim body and full curved screen display to create the ultimate immersive viewing experience;

Harman Karton Audio and Dolby Panorama sound effects allow users to enjoy a pleasant life indoors at any angle;

In addition to using the ultimate picture and sound to meet the ultimate pursuit of the new elite,

TCL X5 visualizes functions on the basis of a very simplified design, allows technology to become temperature, and presents advanced custom beauty.

The details are full of cultural literacy, and the smallness reflects the spiritual care of the elite.

360-degree integration and perfect chamfering process upholds the concept of lean design;

The Weidang Feifei design integrated the Western industrial beauty with the Chinese architectural beauty, leading the world trend;

Floating aerial base meets the lightweight trend of furniture design;

The front and side wood elements evoke the natural emotions of natural materials.

Explore the ultimate, advocating streamlining, pursuing exquisite artistic life, proclaiming their beliefs to the world in an uncontested manner. The new elite is not only a group, but also a spiritual phenomenon, leading the continuous development of the times.

YORK New Media Coolest Technology News

Scan code win award