In 2017, the color TV market was in cold weather, and the sales volume had the largest decline since 2003. In the middle and high-end market, the dividends are released. In 2018, the panel prices have declined rationally. The TV market needs a breakthrough.
In the face of the crisis in the color TV market, on May 9th, Suning Tesco and the major color TV giants opened the 2018 color TV new ecological alliance conference, and conspired to break the path of the 2018 color TV industry. Hisense, Skyworth, Changhong, TCL, Konka, Haier, Sony, Sharp, LG, Samsung, Philips and other mainstream color TV brand representatives from China and abroad, China Electronics Video Industry Association, China Household Electrical Appliances Association, China Electronics Chamber of Commerce, and Owe Cloud Network gathered together to discuss the development context and consumer trends of the industry. 2018 color TV industry to break the road.
The sales volume of color TV market was hit by crit, and the e-commerce bonus gradually disappeared. The construction of offline channels cannot be delayed. Channel sinking has become the key word in the TV market in 2018.
As the first retail channel for household appliances, Suning borrowed Suning’s e-commerce cloud stores, direct-operated stores, retail cloud stores and other storefronts to achieve a full-scale customer coverage from first- and second-tier cities to 56 counties and townships, satisfying consumers. The segmentation of the scene needs, while promoting more brand products to market.
Statistics show that the population of the county and township markets in China accounts for nearly 70% of the total population, and at least 40% of home appliances 3C's share is concentrated in counties and towns, with a market size of about 900 billion yuan. Faced with such a large market space, Suning is using a retail cloud platform. Rapidly sinking for the main industry, the actual action to shout color TV giants: The crowded circuit track, here is vast!
Suning, which has the advantage of being offline at home, will continue to accelerate the layout of Internet stores based on the scene this year. Today, the Suning retail cloud project that is rapidly deploying in the county and township markets of the country has become the focus of attention of all parties and constitutes a joint venture with Suning's direct sales stores. The company sinks into the smart retail port of the county township market.
It is reported that Suning Retail Cloud enriches the business category through the sharing of supply chain, sharing the storage of large household appliances, achieving zero inventory operation, opening up online and offline membership systems, conducting digital precision marketing, and optimizing the shopping line by continuously adjusting the product selection and display. With artificial intelligence, AI technology interacts with customers, enabling stores to have entertainment and leisure functions, enhancing customer comfort and pleasure, and enhancing customer satisfaction and stickiness. Efficient operation mode, brand-new shopping experience makes the store a county market 'New species'.
Through the retail cloud platform, Suning Tesco achieved full-scale data cooperation with industry and merchants on logistics cloud, financial cloud, and data cloud, enabling thousands of stores in the four-and-six-wire market, allowing stores to operate from a single home appliance. Multi-category business transformation of appliances + 3C + smart products + poles. At the same time, through the creation of television and other category experience zones, we actively explored the integration of diverse scenes, creating more experience content for rural market consumers.
At the same time, since the country implemented the home appliances to rural areas policy in 2008, home appliances have been popularized for 10 years, and the number of households per 100 households is close to urban areas. With the end of the first cycle of home appliances to the countryside, it is estimated that by 2018 The demand for the upgrading of home appliances will fully erupt, and the pattern of household appliances in the third and fourth line market will continue to expand.
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