Since the 19th century, the term elite has been generally accepted by the general public. They are representatives of high income, culture, taste and spirit. They have become the target pursued by the masses and measure the scale of quality of life. Entering the 21st century, With the development of society and the economy and the constant progress of culture, the 'new elite crowd' came into being. They have the same legacy of the traditional elite in the pursuit of exquisite quality of life and elegant living style. They are more autonomous, independent, and passionate about life. , showing a face different from the traditional elite. Looking back into history, looking forward to the future, what is the difference between lifestyle and aesthetic culture in the 'new elite crowd'? With the social iteration and the replacement of emerging wealth classes, the future ' What kind of development trends and characteristics will the new elite crowd have? On May 7th, TCL TV and Pacific Home, jointly launched the 'Nothing to fight for themselves - 2018 new elite face to face' theme salon sharing event to face the elite crowd , Taste the elite life together.
The event has invited representatives of new elite groups, including space designer, founder of JINDESIGN Space Design Firm, design director Jin Yongsheng, space designer, DARA brand founder, artistic director, cross-border fashion designer Jiang Peng, original Furniture Product Designer, Maxmarko Founder of Mumei Original Furniture Brand, Design Director Chen Darui; Architect, Founder, Design Director, Product Designer Chen Wei, Senior Real Estate Developer, Pathway Global Founder & CEO, China Real Estate Manager Shaman, a member of the League Council, joins hands with Zhou Weiwei, general manager of Beijing Jianyi Marble Tiles; director of the X-Series products of TCL Multimedia Product Center Bu Haifeng; ID design director of TCL Multimedia Product Center Huang Zhonghao; vice president of audience network, senior partner Sun Jing, Bai Jianguo, a director of the investment fund management company, and Tang Ting, a senior financial media person, and two users of the X5, shared and tasted the X5 Quantum Dot TV on the theme of the “New Elite Crowd” life.
Share with the new elite face to face
The scene of the event, from the design, real estate, home, finance, media and other fields of elite and big coffee on the evolution trend of the new Chinese elite portraits and lifestyles ''New era elite lifestyle and values'' design of future elite private houses The trend 'has been discussed, through the experience of one's own life, to share what has been witnessed, is experiencing a 'new elite life'.
Jiang Peng and Chen Darui both agreed that the elite is not simply using wealth to judge. The cultural elite and the scientific elite are also members of the “new elite crowd”. With the rapid development of society in the future, the outlook on life values The changes will also lead to new generations of elites changing from generation to generation. Both the design and manufacturing sectors must face this change.
(Space Designer, DARA Brand Founder, Artistic Director, Cross-Border Fashion Designer Jiang Peng)
Kim Yong-sung thinks that the new elite crowd has a broader vision, is not rigidly adhered to tradition, and is self-reliant. The designer's job is to realize the space for them to carry another one instead of persuading them to use concepts. Zhou Weiwei also believes that the new elite People understand life and have a clear understanding of their own needs. Faced with such new elites, creating 'scenes' is extremely critical for them. How can we paint scenes that meet the needs and how we can use the scene to touch people's minds? The problem.
(Space Designer, Founder of JINDESIGN Space Design Firm, Design Director Jin Yongsheng)
Regarding the current thinking and quality of life of the new elite, Sharman said that the new elite has a clear analysis goal, strong dominance, and they have an international perspective. They have very high demands on quality of life. In order to understand the new elites through home design, Chen Xin believes that the new elite seeks to meet their real needs. On another level, they can also prove that they have good taste and pursuit.
Bu Haifeng talked about the changes in television caused by social development in the past 20 years. With the rise of artificial intelligence and the Internet, television and the focus of smart homes in the future, TCL will continue to change products according to these changes to meet new demands. The need for 'scenes' for the elite crowd. Huang Zhonghao said that the new elite has a personal opinion and personality. TCL focuses on visuals and sounds in TV design, visualizes its functions, and is more in line with the new elite's home taste.
(TCL Multimedia Product Center ID Design Director Huang Zhonghao)
Tasting·New elite lifestyle
In the sharing, the representatives of the new elites mentioned more about the keywords of exquisiteness, extremes, streamlining and integration, fashion and life. Later, the guests were immersed in the X5 scene home exhibition area and experienced the TCL TV station. Shows the beauty of the outside world and the beauty of its content, tastes the new elite crowd lifestyle presented by TCL.
In the pursuit of the ultimate Italian space, the X5 uses artificial intelligence and the ultimate quantum dot color to add a touch of color to the comfortable living space. The 4.9mm ultra-thin body and full-screen display make the designers amazed. TCL X5 is the perfect combination of technology and art. Jin Yongsheng mentioned that simplicity, comfort and beauty are the ultimate pursuits of quality. “Jane but fine” is the lifestyle that the new elite is advocating. X5's two users are Said that he was impressed by the ultimate color and appearance of the X5.
In the blended living room scene, the X5's Harman Kardon's sound and Dolby Panorama sound effect, so that the visiting designers and guests enjoy a pleasant life. Chen Hao said that from the international trend, TCL X5 products The fusion of the characteristics of classic western industrial products with Chinese architectural elements is very good, leading the world trend. Chen Darui also believes that TCL X5 has found a unique fusion of roads, allowing the technology to become a temperature, showing a high level of customization.
In the high-gray bedroom space, the X5 showcases design aesthetics such as exterior designs and art galleries. The use of tiled fly cornices, floating aerials, and full screens fully demonstrates the beauty of TCL's design. Jiang Peng expressed in the tasting. , The art of life allows design, art, and fashion to inspire each other, enriching the connotation of the product. TCL X5's interpretation of fashion, art, and architecture is extraordinary and has inspirational artistic products. Sharman also said that TCL X5, like slogan's “Nothing to fight for itself,” puts functional products in the same aesthetic sense as works of art. The simple, low-key, luxurious X5 can give people a different experience of new elite life.
In the tasting sharing event, the guests made interpretations on the new elite and their lives. The new elites have a wide field of vision, taste, and personality. The low-key and luxurious home furnishings, the ultimate fusion of technology and art, are the new elites. The choice of crowds. TCL X5, which has no contention for its own voice, integrates the elegance and depth of connotation. It is the first choice for the new elite.
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