'Currently, in the global chemical market, China's contribution rate will reach 40%, and the growth rate is expected to reach 45% by 2021. China is not only the world's largest single chemical market, but also one of the world's fastest growing markets. More than two-thirds of the growth comes from China's. This is the judgment of Gu Pei Nan, a member of Clariant's Executive Committee, on the Chinese market.
Clariant from Switzerland has absolute confidence in the Chinese market. In the first quarter of 2018, Clariant's global sales amounted to 1.722 billion Swiss francs, a year-on-year increase of 7%. The growth rate in China was particularly significant, as high as 36%. The growth rate in China has been More than Clariant's global growth rate. Clariant believes that the potential of the Chinese market is very large and the future will be the focus of the Group's development. Therefore, Clariant hopes to redefine the positioning and strategy in China in order to achieve higher growth.
The development of a strategy “from the margin to the core” is an important step for Clariant. Clariant expects to double turnover by 2021 under this strategic guideline. In addition, Clariant uses a new governance model, namely 'giving China's discourse power '. Pay more attention to China in different business fields, and more Chinese leaders are involved in decision-making.
In recent years, with the support of the new strategic model and new governance model, Clariant has significantly accelerated its localization process in China, not only adding two additive production lines in Zhenjiang, but also establishing a joint venture with Beijing Tianhao additives. A world-class light stabilizer and processing stabilizer production facility will be built in Hebei. At the same time, Clariant's integrated park in Shanghai will also be completed in 2020. Its regional R&D center will also develop innovations for China and other markets. product.
In order to become a truly innovative solution provider, Clariant has also strengthened its technical services and R&D support to Chinese customers to meet current and future regional needs.
Pigment Business Core Strategy: Expanding Business in China
Clariant's global operations cover 52 countries, covering four major businesses: care chemicals, catalysts, natural resources, and plastics and coatings. The plastics and coatings business is Clariant's largest business segment, accounting for more than 40% of sales. How to Develop In the Chinese market, the future of the layout is the focus of Clariant.
Recently, at a news conference held in Clariant, the reporter conducted an exclusive interview with the person in charge of the Clariant Pigments business unit, and deeply understood how Clariant's paint business unit has been deployed in the Chinese market.
The Clariant Pigments Business Unit is a global leader in the supply of organic pigments, pigment preparations and dyes for coatings, printing, plastics, consumer products and other specialty applications. Its extensive product portfolio can meet automotive, industrial and architectural coatings, plastics Industry, special applications and traditional print colorants, inkjet and laser printers and other stringent requirements.
'Extending our business in China is the core strategy of the pigment business unit. We hope to achieve growth in China. We are currently achieving this goal. In the past two years, Clariant's pigment business has been developing well and achieved in 2016-2017. With two-digit growth, production capacity can also be fully utilized. "said Wu Hongzhi, director of Clariant Pigments Business Unit Greater China.
It is undeniable that the challenges faced by the paint industry in terms of the overall environment, the increase in environmental pressures, and the increase in labor costs have forced the paint companies to accelerate their transformation and upgrade, and to develop in an environmentally friendly, efficient, and sustainable manner. Clariant continues Investment and innovation to meet customer demand for high quality, sustainable and compliant products.
In terms of investment, Clariant has established a complete paint production facility in China and has continued to optimize. In 2004, Clariant established Lily Clariant with a local pigment company, Hangzhou Lily, and jointly produced solid and liquid pigments with Tianjin Ouhai Chemical Industry Company in 2012. Preparations; purchased organic colorful pigments for Jiangsu Fine Chemicals in 2013; the same year in the construction of advanced organic pigments project in Zhenjiang. Clariant has been deepening cooperation with local companies to introduce innovative pigment technology to China. Moreover, Clariant is also actively seeking Investment opportunities to further enhance competitiveness.
In terms of innovation, Clariant focuses on innovation and focuses on innovation in the life cycle of high-performance pigment products in China. According to local requirements, the R&D team of Shanghai Technology Center can provide corresponding products, services and solutions; market-leading pigment preparations also Can provide customers with great convenience and efficiency.
Innovation initiatives help global sustainable development
For manufacturing companies, the key to achieving sustainable development is to provide sustainable products and solutions. Clariant's EcoTain® label, which evaluates all products and solutions according to 36 specific criteria, from the most developed to Manufacturing, use by customers, and recycling of final products are all rigorously evaluated. Clariant now has 182 products to be awarded to EcoTain®, and these EcoTain®-labeled products will be reassessed every two years.
' Of these 182 products, 33 pigment products were awarded to the EcoTain® label'. Clariant Pigment Business Unit Director and Senior Vice President Gao Sike said. Since 2017, Clariant's customers have used its own products in its products. Ryan EcoTain® product label. In practice, these products have a growth rate higher than the average common product growth rate.
Yan Kaipeng, president of Clariant Greater China and Korea, said, 'From 2016, the top four container manufacturers in China, all use water-based colorants. This is a very important business opportunity for Clariant, through the use of Clariant's pigments. Improved coating formulation to reduce VOC emissions by 85%.
With these innovations, Clariant has been highly recognized in the industry for sustainable development, winning the Dow Jones Sustainability Award for five consecutive years, and ranking the top 4% of global chemical companies.
Unlike domestic companies 'going out', Clariant chose to 'walk in' to become the 'inside person' of the Chinese market. Since 2016, 'from the edge to the core strategy', Clariant has continued to practice the concept of innovation and sustainable development. , Improve governance, increase production capacity and strengthen local cooperation.
'We believe that such a strategy for China is very successful. After the implementation of the new strategy, Clariant achieved 8% growth in 2016 and 13% growth in 2017, hoping to achieve faster and more robust growth in 2018. ' Gu Pei Nan said.