“Don’t wash, don’t know, a frightening start”, with the development of Haier’s deep cleansing activities, the black water washed by a pot was 'scared'. The country’s air-conditioning users also promoted the importance of indoor air health issues. As of May 2nd, Haier Air-Conditioning went deep into the community, schools, kindergartens, and government offices to 'wash the air' for users. It has attracted coverage from 42 TV stations in China including Henan TV station, Guangdong TV station, and Shandong TV station.
As the first brand of air conditioners in the era of Internet of Things, Haier has met the consumer's healthy air requirements with the interactive experience of “cleanse yourself and clean others” healthy air solutions and “Tengguang” air-conditioning labs. In the quarter, Haier's sales growth of air conditioners reached 33.2%, ranking the highest in the industry. At the same time, according to the latest 51 sales data, Haier air conditioners achieved a converse trend in the overall decline of the industry.
Air-conditioning pollution leads national media attention Haier achieves 'contrarian growth' by self-cleaning
In mid-April, Pudong TV "Directly Pudong", Shandong Satellite TV "Good Morning Shandong" successively focused on Haier in-depth cleaning services, air conditioning for consumers to clean science. May 1, Luzhou TV "life support group" column once again Do not wash, do not know, a frightened 'for the title, Haier's air-conditioning cleaning examples are reported, and to the audience recommended Haier self-cleaning air-conditioning will be 'bathing'.
With the development of Haier's deep cleaning activities, the air pollution problem has continued to ferment throughout the country. This not only promotes the functional appeal of users for home air conditioning, it upgrades from 'hot and cold just needs' to 'healthy air', and it also drives Haier's self-cleaning air conditioning. The product was harvested by users across the country. Mr. Wu from Hongqiao District, Tianjin, purchased 5 sets of Haier self-cleaning air conditioners exclusively for the high-end exhibition area in order to provide a constant temperature, humidity, and high-quality air environment for more than 2,000 rare collections in his own museum. The boss of Jiangsu Zhang replaced the new 16 Haier self-cleaning air-conditioners for the hotel one time. The kindergarten principals immediately ordered 8 sets of self-cleaning air conditioners after seeing the washed black water...
At present, Haier self-cleaning air conditioner has become a star product in the market. Under the influence of self-cleaning air conditioners, according to data from Yikang, Haier air conditioners increased by 33.2% in the first quarter of 2018, ranking the top in the industry. In addition, the Haier temperature and humidity double Controlled self-cleaning air conditioning on the April 27 launch of the day to 65% market share into the first model of Suning channel.
Meet the user's healthy air requirements Haier air conditioner for the user 'wash the air'
In fact, Haier's internal sales of self-cleaning air conditioners in China are deeply rooted in consumer demand for 'healthy air' under the trend of consumer upgrades. When the industry is still focusing on improving air conditioning hardware, Haier has taken the lead in upgrading home air solutions. Through the first self-cleaning air conditioning products to solve user cleaning problems. Iteratively internal and external machine self-cleaning, air-cleaning one self-cleaning, temperature and humidity dual-control self-cleaning air-conditioning and other series of upgraded products to 'clean their own clean' new definition of healthy air conditioning , Leading users into the era of healthy air.
With the industry's only 6 self-cleaning patented technologies, Haier self-cleaning air-conditioner can quickly remove the dust and dirt on the air conditioner evaporator through the cold expansion force generated by rapid frost formation, complete the internal self-cleaning of the airframe, and solve secondary air-conditioning pollution from the roots. In addition, in order to meet the higher air quality requirements of specific users, Haier has iteratively launched the industry's first 'clean and clean' air-cleaning self-cleaning air-conditioner, which can purify the whole house air in 15 minutes, with the same effect as professional purification. Device.
Through the 'light swallowing' experiment, we can intuitively feel its strong air-cleaning capability: In a closed glass room filled with smoke, a beam of light is shot from above to form a clear light path, and 3 minutes after the net air conditioning is turned on, the indoor air is purified. It is clear and dustless, and the light path disappears. At present, Haier has set up the 'Tengguang' laboratory in more than 200 stores and experience activities across the country. Haier’s self-cleaning air-conditioner in the cleansing industry continues to set off the market with its intuitive air-cleaning effect. Haier air-conditioning sales nationwide.
Under the guidance of the “one-in-one” model, Haier Air-Conditioner has always taken the lead in breaking down the hardware thinking of the industry and has given the air-conditioner a new mission of “cleaning oneself and cleansing others”, opening the era of healthy air, and creating the first air-conditioner of the Internet of Things era. Brands. According to the latest data from Euromonitor International, Haier has achieved the highest sales of globally connected air conditioners (including smart air conditioners) for 2 consecutive years, with a share of 30.5%.