In the year of 2018, when the overall growth rate of the household appliances industry slowed down, and the negative growth of some sub-categories, the water heater industry showed an upward trend. The total data of Allegro Cloud's total channels showed that China's water heater market in the first quarter of 2018 Retail sales amounted to 18 billion yuan, a year-on-year increase of 8.8%.
'As a result of the impact of consumption upgrades and new town construction, the water heater industry is confident that it will become the next industry segment of the home appliance industry that will exceed 100 billion yuan. ' On April 26th, the 2018 China water heater industry peaked in Beijing. At the forum, participating experts and industry and business personnel analyzed the current status and future development trend of China's water heater industry.
In the past two years, due to the advancement of the West-East Gas Pipeline Project, the continuous improvement of natural gas infrastructure and the implementation of policies such as 'coal-to-gas reform' and other policies have been favorable. Gas-fired water heaters have entered a rapid rise. In 2017, the retail sales of gas-fired water heaters exceeded for the first time. Electric water heaters have become the largest water heater category in the market. At present, gas water heaters have become the focus of the industry's category.
It is optimistic about the opportunities in the gas water heater market. Many companies such as Wanhe, Wanjiale and Vantage have increased the investment and distribution of the gas water heater business. 'The strategic focus of Vantage on the water heater business is to focus on gas water heaters. Vantage will accelerate the market layout of gas water heaters and further increase its share of the market. 'In the 2018 China Water Heater Summit Vantage water heater sales center director Liu Guoqing said.
As early as the 90s, Vantage began to launch the water heater business, which has been accumulated for more than 20 years. The current total retail sales of water heater business has exceeded 2 billion yuan, is expected to break through 3 billion in 2018. It is reported that in the case of a single shift, Vantage gas water heater Annual production capacity has reached 2 million units.
Of course, the sudden emergence of the gas water heater market is not accidental. On the one hand, it is promoted by the national fuel gas and other related policies. On the other hand, the quality requirements of the emerging consumer groups in the consumption upgrade society drive the development of water heaters to the high-end direction. The water heater also ushered in a blowout period of technological innovation and product iteration.
In fact, whether it is the overall household appliance market or water heater products, the upgrading of consumption leads to the upgrading of product structure is the internal driving force for the development of the industry. According to Ove Cloud Network monitoring data, in the first quarter of this year, whether electric water heaters or gas water heaters, at different levels of the market There has been a clear increase in the average price, 2500 yuan more than the price of electric water heaters and more than 3,000 yuan price segment of gas water heater share rose.
In this regard, China National Grid Editor-in-Chief Lu Shenghua stated that consumption popularization and consumption upgrade exist in different levels of the market at the same time. In the popular market, reliable, cost-effective and affordable products are needed. In the consumer upgrade market, health and comfort are needed. High-end products.
Liu Guoqing revealed that in 2017, Vantage had a large-scale upgrade of its gas water heaters, with R&D investment increasing by about 30% year-on-year. From basic technology to process design to appearance, it achieved a qualitative breakthrough. In Liu Guoqing's view, compared to electric water heaters. , Gas water heater is more comfortable, lower cost and other advantages.
It is well-known that 'waiting for hot water for a long time' and 'bathing in the water temperature suddenly hot and cold hot' are two major pain points in the burning industry.
The Vanity Gas Water Heater TA2, which won the 'Vanguard Brand' on this forum, hits the traditional use point of the water heater. The gas water heater is equipped with the most advanced technology of the current water heater industry, and unique circulation current. The thermal system guarantees the instant heat effect. In addition, this product is also specially designed with a one-button comfort bath, 'outside temperature self-testing, water temperature intelligent adjustment' function changes with the season weather, the central chip will calculate the matching water temperature , Automatically set the most comfortable temperature.
Excellent product technology has won the favor of users. The Vantage TA2 gas water heater won the best-selling product award.
'The future Vantage will promote gas water heater technology upgrading from the aspects of comfort, safety and energy saving. ' Liu Guoqing said. For the 2018 Vantage water heater's strategic objectives, Liu Guoqing said with confidence, 'Like last year, keep 50% Above high growth. '