In 2017, the water heater industry delivered a satisfactory questionnaire. Although affected by real estate regulation and control, the market growth rate slowed down, but due to the promotion of consumer upgrading and new urban construction and other favorable policies, the market size reached 44.409 million units. According to Ovid Cloud Network data, the sales volume of the water heater market declined by 3.2%, but sales increased by 5.8% year-on-year to reach 79.38 billion yuan.
Although 5.8% was below the retail sales growth rate of 13.5% in 2016, the water heater industry is still optimistic about the industry experts and companies. At the recent 2018 China Water Heater Industry Summit Forum, participants analyzed that the water heater industry is confident to grow into a household appliance industry. A sub-sector that breaks the market scale of 100 billion. '
Optimistic about the opportunities presented by the gas water heater market, many companies such as Wanhe have increased their investment in gas water heater business and their distribution efforts. Wanhe Electric has been in the water heater industry for many years and has been able to withstand market pressure. In an invincible position, one of the most important points is that it insists on customer-centered and user-oriented.
Xu Dongsheng, deputy director of the China Household Electrical Appliances Association, confessed that a significant feature of the water heater industry in 2017 is the further acceleration of industrial upgrading. Water heater manufacturers should have insight into the various changes in the consumer market, seize the consumption pain points, carry out product innovation and service upgrades.
In response, Li Guangbin, Director of Wanhe’s new electrical product planning, agreed. He pointed out that gas water heaters are much faster and save energy, have very high energy conversion equipment, and the secondary energy conversion rate can reach 90%. This is the advantage of gas water heaters. The pain point for users to criticize is that the heating is full and the volume is large. The enterprise needs to solve its problem of heating speed and volume. Therefore, the gas water heater is the fist product of Wanhe Electric.
However, the water heater that can play the fist product can not only meet the needs of energy-efficient conversion and save money, but also needs to rely on technological upgrading to resolve consumer pain points. Li Guangbin stressed that gas water heater is the core business of Wanhe, Wanhe The strategy is to always stay ahead in the industry, and now product development is mainly focused on safety and comfort.
On this forum, the Wanhe JSQ30-550J16 gas water heater with the '2018 China's water heater industry's online hot explosion model' and the direct-drive dual-frequency zero-cooling water intelligent constant temperature type gas water heater with the '2018 Chinese water heater industry's best-selling product' JSQ30- 16L6, tapping on consumer 'temperature difference' pain point, using technology to provide users with a comfortable bathing experience. The former water temperature difference is only 0.2 °C, the memory spring loaded can remember the water temperature, and automatically adjust the water flow according to the temperature change; the latter zero cold water With the technology, hot water can be circulated according to the set temperature in 24 hours, allowing the user to turn on the shower with hot water.
At the meeting, when Li Guangbin was asked, 'The gas water heater is good or the electric water heater is good', his answer is concise and powerful. 'The best fit for yourself is the best.' This is also the undefeated Cheats of Wanhe Electric. Consumer needs, seize pain points, give users the most suitable product.