Founded in 1968, Midea, after 50 years of experience, is becoming a technology group with consumer electronics, HVAC, robotics and automation systems, and intelligent supply chain (logistics), leading the way in industrial Internet, digitalization, artificial intelligence, and people. Machine interaction gives this company new opportunities.
In the past year, the Group’s achievements and the magnificent transformation it achieved have completely escaped the field of household appliances, presented to the general public as a technology-based group, realized revenue of 2.419 billion yuan, an increase of 51.35%, and achieved a net profit of 17.284 billion yuan. 17.71%. Product competitiveness, technological innovation capability, channel network construction, digital drive, internal management mechanism and other dimensions show unprecedented trend of outbreak.
Focus on the user to build product strength, and stabilize the global household appliance industry leader
Since 2012, Midea has identified three major strategies: 'Product Leading, Efficiency Driven, and Global Operation'. It has relied on its unique core competitive advantages such as independent innovation, industrial chain control, management system, and corporate culture to steadily steer the company forward. 2017 Both year-on-year data indicate that Midea’s main business product categories all occupy leading positions, further consolidating the leading position in the global home appliance industry.
Ove Cloud Network data, offline market (by retail sales) Midea Air Conditioning, Midea Washing Machine Market ranks second, kitchen electric products in rice cookers, electric pressure cookers, induction cookers, etc. are ranked first. In the spotlight, the competition is extremely fierce In the online domain, 2017 US-wide sales exceeded 40 billion yuan, an increase of more than 80% year-on-year, accounting for 30% of domestic sales, and continued to rank first in the entire network (Tmall, Jingdong, Suning).
While the market share is far ahead, Midea's products such as Refrigeration Inverter Air Conditioner, Comfort Star Non-Influence Technology, Beverly Compound Drum Washing Machine, BCD-629 Variable Frequency Air-cooled Refrigerator, etc., are sweeping the world with outstanding design and valuable innovation. The prestigious awards. In the field of industrial design alone, 2017 won 72 international design awards, including 20 German Red Dot Awards, 26 IDEA Awards, 17 German IF Awards, 5 Japanese GMARK Awards, and 2 Korean GD Awards. Items, etc., demonstrate the world-class product competitiveness.
(2017 US-owned products share and ranking of the entire network)
In fact, in addition to air-conditioning and hot weather boosting for home appliances in 2017, the growth of internal and external soils of other categories is not too abundant. The entire industry is facing a surge in raw material prices, real estate regulation is frequent, and online growth slows down. However, we continued to increase R&D investment, focus on R&D and innovation, promote global R&D layout, build a technologically advanced technology-leading company, and achieved a huge empire of the United States today: Establishing Silicon Valley Future Technology Center Office Tower , Institute of Japanese Studies, Midea's European R&D and Innovation Center (in Graz, Austria); Stationed in Singapore R&D Center, Midea's User Experience Innovation (Shanghai) Laboratory, New Louisville R&D Center Office, etc. According to Ke Rui Wei'an The 2017 Global Innovation Report shows that the number of invention patents in the field of home appliances ranked first in the world for three consecutive years, and both patents for household appliances and kitchen appliances ranked first.
Under the “user-centered” operating mechanism, Midea focuses on core technologies, basic technologies, and future technologies to develop R&D, build unique selling points that users can perceive, and become a quality product recognized by users, ultimately achieving differentiated competitive advantages and leading products.
Grasp the opportunities of global robotics and automation to promote rapid business growth
Under the promotion of national policies, the intelligent transformation of home appliance companies is accelerated. In the future, an intelligent ecosystem integrating R&D, manufacturing, sales, user interaction, and after-sales services will be formed. At the same time, since 2013, China has For the fifth consecutive year, it has become the world's largest robotic consumer country. The growth rate of China's robotics industry has remained at a level of over 20%, becoming an important force for the steady growth of the global robot industry.
After nearly three years of production standardization and digital transformation, Midea has basically built a global coordinated production platform of “one beautiful, one system, and one standard” and has developed excellent operational software that supports the entire value chain. On this basis, the United States and the United States have joined hands. The world-leading manufacturer of industrial robots, KUKA, has in-depth development of R&D and innovation in big data and artificial intelligence technologies, and has gradually formed automation and commercial solutions that can adapt to various types of complex production application scenarios, laying a solid foundation for further smart manufacturing. .
In 2017, KUKA achieved operating revenue of 26.723 billion yuan, an increase of 18% over the same period of the previous year, reaching the highest level in history. It continued to obtain new order resources, the company's applications from smart manufacturing, customer resource sharing, logistics and medical automation business development and collaboration with government resources and support The promotion of its business in China.
Midea's automated business platform introduced a new team of 120 automation professionals responsible for formulating automated mid- and long-term plans in collaboration with various units, implementing standardization management of robots and special equipment, integrating internal and external resources to implement automation key demonstration projects, and gradually establishing the United States in the field of 3C home appliance automation. The overall solution capabilities and influence.
The products of Midea Yaskawa Service Robot Co., Ltd. have been accelerated. At present, some products have obtained ISO13485 medical device certification, and 5 new products have received CFDA medical device certification. In 2017, 3 of the 5 rehabilitation sports products have achieved mass production.
In March 2018, during the AWE in Shanghai, Midea proposed the development strategy of the “new generation of man-machine generation”. It strives to use big data and AI as the driving force, giving products, machines, processes, and systems the ability to perceive, understand, understand and make decisions.
On March 21st, Midea announced that it would inject capital into its subsidiary business in China, and set up three joint venture companies to expand the business of industrial robotics, medical care, and warehouse automation. With the opening ceremony of Midea’s inventory smart manufacturing industry base, This is an important drop in the strategic layout of 'Double Smart', which is expected to push the total number of robots in China to exceed 100,000 units.
In the past, they were both prologue! In 2018, Midea will promote a new round of transformation and transformation with more decisive courage and determination. At the core of the transformation is user-centered, restructured value chain, corporate structure and corporate culture. User experience, creating value for users.
Indeed, the performance data for the first quarter of this year shows that after the Midea Group's strategy was driven by the Double Smart, after breaking through 200 billion yuan in revenue last year, 2018 continued to maintain rapid growth. In the first quarter, it achieved operating revenue of 69.738 billion yuan, a year-on-year increase of 16.7%; The net profit attributable to shareholders of listed companies was 5.256 billion yuan, a year-on-year increase of 20.76%.
